Afeela Disturbance in the Force: Sony Honda Mobility Unveils New Prototype at CES

Chris Teague
by Chris Teague
afeela disturbance in the force sony honda mobility unveils new prototype at ces

We’ve been hearing about a supposed Honda-Sony EV project for a long time, but it finally appears there’s something real to talk about. The duo used CES 2023 as the launchpad for their new EV prototype, dubbed Afeela. 

Under the brand name Sony Honda Mobility (SHM), the Afeela will feature Level 3 autonomy and should offer Level 2+ autonomy in a wider range of situations than is currently possible. The prototype features 45 cameras and sensors and uses Systems on Chips from Qualcomm Snapdragon Digital Chassis. SHM said the Afeela also features an exterior “Media Bar,” which can be used to communicate with other drivers and people outside the car. 

SHM says the car’s interior “is based on a gentle rounded tone, wrapping the occupants in a soft cocoon.” Images show a yoke steering wheel and an expanse of displays in front of the driver and front passenger. Initial reports stated that Honda would build the mechanical platform, while Sony covered the tech, and the Afeela shows their early efforts. 

The car will offer augmented reality navigation, an in-vehicle gaming platform powered by Epic Games, and a new touchscreen with cloud connectivity that SHM says will provide in-cabin entertainment beyond the driving experience.

[Image: Sony Honda Mobility] 

Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.

Join the conversation
6 of 12 comments
  • Dukeisduke Dukeisduke on Jan 06, 2023

    Introducing the 2025 Mediocrity.

  • MKizzy MKizzy on Jan 06, 2023

    Looks like a Ped Egg on wheels and I'm willing to be Sony/Honda will squeeze in a trunk lid on the back since automakers appear to be allergic to placing liftgates on sedans as if doing so breaks a 21st century rule of vehicle design. icon

    • See 1 previous
    • SCE to AUX SCE to AUX on Jan 06, 2023

      The liftback is one of the best features of my 19 Ioniq EV.

      I don't think I've seen a liftback I didn't like. The only downside is a bit more road noise and hatch noise in the cabin, same as a minivan.

  • Fahrvergnugen Fahrvergnugen on Jan 06, 2023

    Afeela...flatus coming on.

  • Sgeffe Sgeffe on Jan 06, 2023

    I’m not afeelin’ it!