Acura Debuts Performance Electric Vision Design Concept

Matt Posky
by Matt Posky

acura debuts electric performance electric vision design concept

While Acura recently unveiled its first production EV, the 2024 ZDX crossover, during Monterey Car Week, the model didn’t quite reach the ridiculous levels of extravagance the event is known for. Fortunately, the company had something in its back pocket with the “Performance Electric Vision Design” concept it teased in tandem with the all-electric ZDX. 

It’s not a production vehicle and may not even qualify as a prototype for some model Acura has yet to deliver. But that’s not going to stop people from wondering if it’s going to be the next NSX as manufacturers continue to hype all-electric performance. Let’s face it, were Acura to build something that looked as aggressive as the Performance Electric Vision Design, it would be insane for the brand not to leverage the iconic NSX name. 

For now, all the manufacturer is willing to do is call it a design concept for its “electrified future.” But it looks like a Le Mans Prototype (LMP) racer and may foreshadow Acura’s participation in all-electric motorsport. Though that’s a relatively big leap to take from what’s effectively just some shadow-obscured bodywork. 

The Electric Vision was created by the Acura Design Studio in Los Angeles (like the ZDX) and debuted at Monterey Car Week as an “electrifying design study with thrilling performance proportions; powerfully sculpted, contrast surfacing; and striking neon green lighting signature further explores the future evolution of Precision Crafted Performance design language as the performance brand transitions to a zero-emissions future.”

"Our Acura design team in Los Angeles is dreaming up the future of Acura Precision Crafted Performance in the EV era," said Dave Marek, Acura executive creative director. "This latest expression of an all-electric high-performance model is inspiring everyone in our studio to push the boundaries and we wanted to share the fun with our Acura fans."

Unfortunately, it’s a little hard to get super excited about the concept when it’s presumably just a shell the company hasn’t even bothered to provide with the proper lighting. We can see the overall shape of the Performance Electric Vision Design but the details are absent, save for its aggressive (and color-changing) exterior illumination. 

It may look like an LMP racer. But it feels like Acura’s attempt to remind the world that it hasn’t forgotten about EVs after the electrified ZDX debuted riding on a General Motors platform. Though parent-company Honda has been working on battery electric models and has set a goal to have all its models around the world be either electric or hydrogen fuel cell by 2040. 

Though the execution has been akin to what we’ve seen from Toyota. Both automakers have released some mainstream electric crossovers with staggeringly awful names. Toyota now offers the bZ4X, while Honda has released the e:Ny1. But the two companies are clearly prioritizing small, gasoline-electric hybridization as their best defense against government regulators and neither seems interested in ruling how hydrogen power due to how strongly its been incentivized by the Japanese government 

Exactly how Honda’s decisions will influence Acura is anyone’s guess. These are uncertain times and it's difficult to predict how things might play out. But we’re dubious about the brand’s next EV being something based directly on the Performance Electric Vision Design. Until the company says otherwise, it’s just automotive eye candy.

[Images: Acura]

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3 of 6 comments
  • Redapple2 Redapple2 on Aug 21, 2023

    3 days since posted. Before this, 3 comments >>> Nobody cares?

    • Ras815 Ras815 on Aug 21, 2023

      Sadly, no one cares about anything Acura has done for at least 10 years. It's as dead a brand as Infiniti at this point. Honda blew it.

  • ToolGuy ToolGuy on Aug 29, 2023

    No one does the homework, do they?

    Here is the answer key.

    You see, I wasn't lying about ZZ Top.

  • Dusterdude @SCE to AUX , agree CEO pay would equate to a nominal amount if split amongst all UAW members . My point was optics are bad , both total compensation and % increases . IE for example if Mary Barra was paid $10 million including merit bonuses , is that really underpaid ?
  • ToolGuy "At risk of oversimplification, a heat pump takes ambient air, compresses it, and then uses the condenser’s heat to warm up the air it just grabbed from outside."• This description seems fairly dramatically wrong to me.
  • SCE to AUX The UAW may win the battle, but it will lose the war.The mfrs will never agree to job protections, and production outsourcing will match any pay increases won by the union.With most US market cars not produced by Detroit, how many people really care about this strike?
  • El scotto My iPhone gets too hot while using the wireless charging in my BMW. One more line on why someone is a dumbazz list?
  • Buickman yeah, get Ron Fellows each time I get a Vette. screw Caddy.