Latest Lamborghini Hype Video Baffles

Tim Healey
by Tim Healey

The Lamborghini Huracán Sterrato is out, and Lambo has a hype video for it. And boy is it weird.

The video is under 2 minutes long, but it packs a lot of weirdness in.

The visuals aren't too shocking -- an attractive woman driving the car in donuts in the dirt. Outside of a Lambo on dirt, that's pretty par for the course. Oh, a good-looking woman driving an exotic car? Haven't seen that before!

What's weird is the voiceover. It seems to be a bunch of random phrases that sound as if someone just ran an AI Italian-to-English translator and never bothered to clean it up via editing.

Seriously, try phrases like "let the showoff begin, on this new concrete, spray paint powder on tires that thrive on the rim." A lot of the ad rhymes, but those rhymes are worse than anything Jemaine Clement dreamed up on Flight of the Conchords: "Block out the sun raising red clouds, on that dry ground."

Other oddities include a dirt-riding snowboarder. At least the music is that generic and familiar brand of hard rock instrumental that we're used to hearing in ads -- and at auto-show launches.

Check it out here, and remember -- dust is gold, dirt is for the bold.

[Image: Screenshot]

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Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at He also worked as an industry analyst at Mintel Group and freelanced for, CarFax,, High Gear Media, Torque News,,, among others, and of course Vertical Scope sites such as,, and He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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4 of 9 comments
  • SPPPP SPPPP on Dec 01, 2022

    I am on board with the Sterrato. It seems like a fun idea. The kind of thing I imagined when I was 10. And let's be real, if you're paying a quarter-million dollars for a passenger vehicle, it's a toy. The video was fun. The voiceover (Would you call it pseudo-rap? Or slam poetry?) was a bit goofy. But I'll indulge it, because it is a toy commercial, after all.

  • Wolfwagen Wolfwagen on Dec 02, 2022

    The voiceover/male model sounds like he's trying to be Freedom Williams from C+C music factory's "Gonna Make You Sweat"(Everybody Dance Now)

  • RHD RHD on Dec 02, 2022

    Terrific profile, great headlights... oh, and a pretty nice car, too!

  • Analoggrotto Analoggrotto on Dec 02, 2022

    That song really makes me want to out and fight someone!