Buick Requiring Dealers to Invest at Least $300K to Go EV

Tim Healey
by Tim Healey
buick requiring dealers to invest at least 300k to go ev

Buick has big EV plans, and its dealers will be paying a big cost if they want to stay with the brand.

Those who want to stay with the brand will have to invest between $300,000 and $400,000. That's an average, Buick says, and will vary for each dealership.

Buick has said it will have an all-EV lineup by 2030 and will not introduce internal-combustion engine vehicles after 2024.

Dealers that don't want to make the necessary investments in tooling, training, and equipment will be bought out by the brand, which has a hair over 1,960 stores in the U.S.

Buick did not share with AN how many stores have chosen to take the buyout.

[Image: Buick]

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6 of 24 comments
  • Fred Fred on Dec 21, 2022

    Local dealer is Chevy, GMC, Buick. It's in a small town and he already let Cadillac go so I would think he would welcome a buy out from Buick.

    • 28-Cars-Later 28-Cars-Later on Dec 22, 2022

      Probably but I'm struggling to see how a dealer can sell only Chevrolet and GMC when the latter *is* Chevrolet. BPG as a channel sort of made sense because it kept Chevy trucks separate as "GMC" but didn't directly compete with Chevrolet product except at mega dealers.

  • Cprescott Cprescott on Dec 21, 2022

    Buick - they Chinese love them so that is why we still have Buick rather than Pontiac which actually outsold Buick in the US before it was killed.

    • Peter E. Puffington IV Peter E. Puffington IV on Dec 22, 2022

      When my generation thought of Pontiac we at least thought of Trans Am's and probably some mid 90s Grand Am someone had that felt cheap but was way faster than it should have been. Buick was a company that once built a cool car (The Grand National) long ago you heard about but never saw and your Grandmother's Regal or Park Avenue. China saved them but to Americans there isn't much redeeming about the brand.

  • NJRide NJRide on Dec 22, 2022

    In retrospect, Pontiac was probably better to retain in the NA market it didn't have a totally horrible image with buyers under 50. In New Jersey at least, Buick dealers seem spaced out poorly, with some huge areas with no coverage (which can make the brand invisible) and others with way too much for a now lower-volume brand.

    300-400k isn't a huge investment for a dealer but when GMC is combined with almost all of them and they probably outsell Buick 3-1 the proposition diminishes. The problem is can you differentiate an electric Buick enough from another electric GM car enough to justify dealerships and keeping the brand at all?

  • 28-Cars-Later 28-Cars-Later on Dec 22, 2022

    Project Pinnacle comes to BPG. I wonder if or when GM is going to fold its three distribution channels into one as Chrysler was forced to in 2009. Maybe it will only be two, with Chevrolet and whatever passes for Buick together and Cadillac merging with GMC (actually that makes the most sense to me).