Crown Royal: Toyota Crown Returns to America

Matthew Guy
by Matthew Guy

Students of automotive history will know the Toyota Crown has sat atop the aspirational ladder in Japan since the 1950s and hasn’t been part of the Big T’s portfolio in America since 1973 when it was replaced by the Corona. Our own Murilee can expound on this family tree in excruciating detail, which is one of the many reasons we appreciate his ramblings.

Now, the Crown in back in this country. Technically replacing the Avalon, it’s a hybrid-powered four-door vehicle (car? SUV?) with a conventional sedan trunk opening sitting on a structure that places it four inches higher than a Camry. If Toyota was looking to defy categorization as it brought the Crown name back to America for the first time in five decades, it has definitely succeeded.

There will be three trim levels, all of which will be familiar to the Toyota faithful – XLE, Limited, and Platinum. Powering the first two is a 2.5-liter four-banger which has a nickel-metal hydride battery pack and three electric motors as its dance partners. This configuration is good for a claimed 236 horsepower and knocks on the door of 40 mpg in combined driving conditions with its CVT. Thanks to the placement of those motors, these Crowns are all-wheel drive.

Platinum-grade models are the recipient of an annoyingly capitalized HYBRID MAX powertrain, which we henceforth will never capitalize again. Here, we find a 2.4-liter turbocharged four-cylinder engine mated to a six-speed, wet-clutch transmission which does the two-step with a hybrid system made of a battery and two electric motors, the latter of which is liquid-cooled on the rear axle. Toyota says these gubbins make 340 horsepower, but fuel economy drops to an estimated 28 mpg on the combined cycle.

The snazzier hybrid system flings power to all four wheels consistently, while the XLE and Limited trims can be front-wheel drive in certain conditions. Thanks to the Hybrid Max’s rear motor which generates power through water cooling, Platinum trims can send up to 80 percent of its power to the rear wheels for – hopefully – tail-out action on loose surfaces.

But what about its appearance? What, indeed. Using the TNGA-K platform, it seems like the Crown is attempting to meld sedan driving comfort with crossover-like ride height. If you want to reference the Subaru Legacy SUS or AMC Eagle Sedan in the comments, we won’t stop you. Taking a measuring tape to the Crown offers an overall height of 60.6 inches (compared to 56.9 for a Camry), length of 194.0 inches on a 112.2-inch wheelbase, and 72.4-inch width.

For reference, a 2022 Highlander is listed as being 68.1 inches tall, 194.9 inches long (112.2-inch w/b), and 76.0 inches wide. If you’ve noted its wheelbase is identical to the Crown, give yourself a gold star. Both vehicles are built using the TNGA-K bones which currently underpin a yaffle of Toyota vehicles from Venza to Sienna and RAV4 to Camry. The old Avalon used it as well. The Crown’s interior is familiar to anyone who’s been in a new Toyota recently, which isn’t a bad thing.

Availability is set for this autumn, though Toyota was mum on price. For what it’s worth, the 215-horsepower Avalon Hybrid currently starts at $37,850 so we expect the Crown to push past $40k to start.

[Images: Toyota]

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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2 of 36 comments
  • SPPPP SPPPP on Jul 20, 2022

    Ok, fellas. This proves Toyota was listening when you told us about sedans and your hip joints. Who's buying one first?

  • RHD RHD on Aug 08, 2022

    This thing is as bloated as a the average housewife at McDonald's.

  • Kwik_Shift_Pro4X I'll gladly support the least "woke" and the most Japanese auto company out there.
  • Jmo2 I just got an email from the dealership where I bought my car and it looks like everything has $5k on the hood.
  • Lou_BC I suspect that since the global pandemic, dealerships have preferred to stay with the "if you want it, we will order it" business model. They just need some demo models on hand and some shiny bits to catch the impulse buyer. Profits are higher and risks lower this way.
  • Probert When I hear the word "patriot", I think of entitled hateful whining ignorant traitors to democracy. But hey , meant to say "Pass the salt."
  • Lou_BC A brand or inanimate object isn't patriotic. A person can buy said object based upon patriotism. I'd prefer to buy local or domestic. Is supporting one's fellow countrymen patriotic or logical? I'd rather buy from an allie than a foe. Is that patriotic or logical?