Ford's Very Gay Ranger Raptor Heads to Goodwood to Spur Conversations About Inclusion

fords very gay ranger raptor heads to goodwood to spur conversations about inclusion

Ford is keeping the Goodwood Festival of Speed colorful in celebration of Pride Month. It’s bringing a truck called the Very Gay Ranger Raptor to the event.

The rainbow-colored truck, which also has gold accents, will do more than just catch eyes and a take a run up the hill — it will be used to help get attention towards what Ford is calling “Tough Talks”.

These talks will involve gay Welsh rugby player Gareth Thomas, racing driver Abbie Eaton, comedian Catherine Bohart, and Lord March. The conversation will be about how the automotive industry can be more inclusive for the LGBTQIA+ community.

This isn’t the first Very Gay Ranger to exist — the original truck was a project of Ford of Germany, built for the Christopher Street Day celebration in Cologne. It came about as a response to a social-media user calling the company’s Performance Blue paint color “very gay.” So, in a bit of trolling the homophobes, Ford turned a negative into a positive.

Not only that, but those who have a nose for the history of Ford in Europe, the Very Gay Ranger was also a homage to a rainbow-colored Ford Ka pickup conversion that was built in 1998, also for the Christopher Street Day celebration.

It’s obviously Pride Month here in the States, too, and Ford has celebrated by building a Ford Bronco Wildtrak with the same paint scheme. It debuted at the Memphis Pride Fest this month.

[Images and video: Ford]

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  • Markf Markf on Jun 23, 2022

    “Tough Talks”. Corporate "Tough Conversations" all mean the same thing. Shut up and agree with everything they ram down your throat. I learned today cars can be gay. Next will there be a "Trans truck?"

    • Tirxy Tirxy on Jul 02, 2022

      el camino, ranchero, santa cruz, holden ute...

  • Beelzebubba Beelzebubba on Jun 25, 2022

    The most important question that hasn't been asked....what color interior could possibly match that paint job???

  • MaintenanceCosts A bit after that experience, my family ended up owning an '88 Accord and an '87 Taurus--Detroit's big triumph--at the same time. The win for the Accord wasn't total; the Taurus's engine was better and it was quieter. But the difference in build quality and refinement can't be overstated.There were no rattles in the Accord, the materials are to this day some of the best in any car I've ever owned, every control operated with precision and just the right feel, and the ergonomics were perfect. By contrast, the Taurus was full of rattles from the day we got it, had hard plastic and slapdash fits all over the interior, had mouse-fur upholstery that showed wear by 60k miles, some parts of the control layout were nonsensical, and my car had a number of obvious assembly defects (including silver front bumper paint that all peeled off within five years). The cars' records in service also contrasted dramatically; the Taurus's lower purchase price (as a used car with similar mileage) was totally offset within a few years by higher repair costs.The thing that really puts an exclamation point on the contrast between the two cars is just how much better the Taurus was than its Fox-based predecessors.
  • Art Vandelay I am sure somewhere, somebody is saddened by this.
  • Dukeisduke It's becoming the norm for cats to be moved out of state for sale, and even out of the country. The thieves are looking for the easiest places to get rid of them, as laws tighten down in some places. Here in Texas, catalytic converter theft became a felony last September 1, so the stakes are going up.A couple months back, an off-duty Harris County (Houston) sheriff's deputy leaving a grocery store was murdered in the parking lot by a thief that was in the process of stealing the cat from his truck. As far as I know, they're still looking for the suspect, who would be charged with capital murder, and subject to the death penalty.
  • Dukeisduke Here's a real horror story: A friend of mine that's a commercial wallpaper installer owned an '09 Tundra, and had his cat stolen while he was working on a job in Dallas. He would normally have driven his work truck (an '03 Silverado with a zillion miles on it, and one engine replacement), but it was out of commission that day.At the end of the day when he got in the truck and started it, he noticed the noise, *and* saw smoke and flames. The thief had somehow cut or nicked the fuel line, causing gas to spray out. The truck burned to the ground in just a few minutes.He replaced it with a '19 Tundra, and the dealer installed a steel plate attached to the frame rails below the cats, and it's riveted (or maybe security bolts?) to the rails (I only saw it after dark, so I didn't get a really good look). He said the plate cost $750 to install. He says he'll never take the new one to work.
  • Dukeisduke I'll probably own some kind of EV someday, but I don't see it happening in the near future. Any kind of really large scale production is going to be hindered by the availability of rare earth minerals, so I don't see EVs taking over anytime soon, despite the wishful thinking of some folks. Instead, people in urban areas will be "encouraged" (shamed) into riding public transportation, and for people that live further out, or in the country, will still mainly drive ICE vehicles.I don't have anything against EVs, I just think the hype is overblown.Speaking of Dodge, I was watching the "Roadkill Nights" stream on Motortrend+ on Saturday, and Tim Kuniskis was interviewed live, and said there was a huge announce coming about the future of Dodge muscle, at the Woodward Cruise this weekend. I assume it'll be something about EVs. By the way, it was mentioned after the interview that Kuniskis started his career working as a service technician at a Dodge dealership. I'd never heard that before.
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