Car companies sometimes find themselves with odd bedfellows, a situation which can result in the strangest of collabs. Witness the penchant of some brands to slap their name on a bicycle, such as the McLaren Venge of a decade ago which actually incorporated some of Macca’s expertise in composite construction to result in a bike one-fifth lighter than anything the cycling manufacturer could achieve on its own.
This time around, it’s Jeep and Razor working together to create the Jeep RX200 electric scooter. Your author deeply hopes it is available to navigate through Hell’s Revenge at Moab during this year’s Easter Safari. Hey, it does say Trail Rated, right?
While most of these collabs are basically brand extensions and licensing deals, this little electric scooter actually makes an effort to provide a nod to the Jeep lifestyle. There are the typical stickers, and an Army Green paint job, but those 8-inch pneumatic tires actually look a shade gnarlier than the donuts normally fitted to an electric scooter. Top speed? Just 12 mph, or about the same average pace at which your typical Jeep picks its way through the Rubicon Trail.
If you’re really interested, the scooter has a 200-watt motor powered by a 24-volt battery system, letting you ride for up to 40 minutes on a single charge. I’d wager it wouldn’t last that long with your author at the controls, given his 6’6” frame and penchant for pin-it-to-the-bar motoring. I rarely get a full session out of an electric go-kart, for example.
Even though it’s easy to make fun of stuff like this, the reality is that tie-ups such as these often provide a decent amount of brand exposure to an audience that may not be a traditional audience – one way or another. You can bet a pack of U-joints that there are some city-dwelling urbanites who know Razor scooters but are unfamiliar with Jeep, while the suburban parents signing the note on a Grand Cherokee might think this scooter is just the ticket for Johnny’s birthday after seeing one as part of a display. There are worse ways to license one’s brand, such as a Jimmie Johnson paddleball set or plastic figurines which look nothing like the driver they’re supposed to represent and instead only serve to give nightmares to small children.
As you’d expect, the RX200 electric scooter will be supported through cross-promotion marketing efforts by both the Jeep brand and Razor, including the typical social media platforms. In other words, expect it to show up on your Facebook news feed approximately 0.0002 seconds after you hit up the Jeep build-and-price tool to look at the Wrangler 392.
[Image: Jeep/Razor]
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This is the car the Illuminati wants the prolls to drive :)
Only if you’re their special pet, otherwise its walking.
Can we get past the conspiracy theory bulls..t?
Next up: a Tesla-branded scooter that aims itself right at cop cars, fire trucks and ambulances.
Powered by a gas engine! :-D
Dear TTAC, you should have learned by now that write-ups about powered two-wheeled vehicles attract people of uh, let’s say lesser intelligence (and questionable judgement).
Sucked you in like a moth to a flame, StoolGuy.
“I served with Trail Rated. I knew Trail Rated. Trail Rated was a friend of mine. Razor, you’re no Trail Rated.”
Thanks (and apologies) to Lloyd Bentsen.
Here’s a proposal from Rep. Lloyd Bentsen:
https://youtu.be/lF0r1OdDIME?t=1542
no different than the guys licensing any other crap, like escalade mtbs
Had a Jeep branded 3-wheel “all terrain” stroller once. Actually wasn’t bad for taking the baby for walks in the woods and such. Not sure if it was “trail rated”? More like “foot path rated”. Nearly the exact same model was available under a number of different labels. Guess it’s a way for Jeep to get the name out there. Didn’t really make me want an actual Jeep or anything though?
Could actually use a trail rated scooter if such a thing were real. Need more ground clearance and much bigger tires I’d think.
And at least 2 wheel drive ….. :=)
Strolled past a new Power Wheels Jeep at Costco today. Those have come a long way, looking pretty sporty in a color similar to this scooter. The only odd part was that they have fake independent suspension front and rear, Hummer-like.
If you want a *real* off road scooter, google Wicked Scooters or Outstorm Maxx. Warning: this can be a rabbit hole you don’t want to go down.
I took a brief look at this before but might take a more serious look for two reasons:
a) The only brand-new vehicles I have seen recently which I might actually be able to afford
b) Given recent developments [points to calendar], I might be priced out of the market for gasoline soon
@freno: Yeah, Outstrom MAX top speed is 56 mph vs. this thing is what, 12 mph. For electric off-road on two wheels, I wouldn’t mind a Sur Ron e-bike with the snow bike kit. 12 months of fun. There are even videos of Sur Rons in races against gas offroad bikes blowing past the gas bike.
Where I live and ride, this thing will bottom out on rocks in no time. not even sure this would handle a pot hole.
Do you still do the Jeep wave?
Trail rated baby!
I believe Jeep has set of tests a vehicle has to pass to be trail rated. I doubt a RWD scooter could pass their certification, unless picking it up and walking with it counts.
I guess I wouldn’t understand!