Ford Lightning Build and Price Tool Now Live

Tim Healey
by Tim Healey
ford lightning build and price tool now live

We don’t often cover it when a manufacturer’s build and price tool goes live, because it’s typically minor news, but we’re making an exception for the much-hyped Ford Lightning.

That’s right — from today forward, you can build and price a Lightning EV pickup on Ford’s consumer site. You couldn’t do this yesterday — I know, because I looked. Sometimes I while away my lunch hour on B and P sites. I’m fun at parties.

Available trims are Pro, XLT, Lariat, and Platinum. The Pro starts at just over $39K while the Lariat is over $90K.

Now that you know the site is live, go ahead and waste your boss’s time playing with the configurator. Tell ’em we said it’s OK.

[Image: Ford]

Comments
Join the conversation
14 of 41 comments
  • Tane94 Tane94 on Jan 04, 2022

    I wonder if Ford will offer volume discounts for fleet buyers of the base model? Lordstown Motors and its long-delayed pickup is screwed by Fords aggressive pricing of the base model.

    • See 1 previous
    • Scoutdude Scoutdude on Jan 04, 2022

      Based on what I've seen on my state's bids there was little on the 2022 Maverick and I don't expect any meaningful fleet discounts on the Lightning for at least a couple of years.

  • Tirpitz Tirpitz on Jan 04, 2022

    The thing that interests me about the Lightning is the option to have it power your house in a blackout. I’ve never been able to find out what options you need to equip with to make that work beyond installing the Ford charger. Do you need the bigger battery? Can’t tell. If it worked on the entry level Pro version that would be a compelling around town EV for me. As for markups I have a Maverick hybrid on order and my dealer has assured me that they doing all orders as MSRP and allowing X-Plan. However if I decide for any reason not to take the truck they will apply markup and put it on the lot.

    • See 5 previous
    • Mcs Mcs on Jan 05, 2022

      @LectroByte: "After all, if you can’t charge your EV," Sure you can. If you're in range of public charging, especially if it's a level 3 charger, you can essentially haul electricity back to your house. Even in cases where you have storage batteries like a Powerwall or a sodium-ion pack, you could use the truck to go and fetch power and recharge the home batteries to keep them going longer.

  • Dal20402 Dal20402 on Jan 05, 2022

    This is the first time I can remember being excited about a full-size pickup. I'll never buy—a pickup bigger than a Maverick makes about is much sense in my life as an affair with Stormy Daniels—but this is probably the most important introduction in the US vehicle market in a couple of decades. I have to say that Ford really sweated the appearance details in the highest trims. The Lariat and Platinum are in another league of visual refinement from any gas F-150, or any other gas pickup, you can buy. The shaped front fillers and bumpers, the body-color everything, the tightly integrated light bars front and rear, and the lack of giant ugly chrome badges are all fantastic. Everyone who sees a Lightning Platinum and ever thinks about trucks is going to know immediately that it's special.

  • BSttac BSttac on Jan 05, 2022

    All this hype about 200k refundable reservations will likely result in much fewer sales given these higher prices.

    • See 1 previous
    • Astigmatism Astigmatism on Jan 05, 2022

      @Bluegas If they doubled production, how are they producing less? This isn't some giant evil master plan, it's the simple result of a busted supply chain. OEMs all thought the economy would tank and people wouldn't be buying new cars back in the spring of 2020 so they slashed production estimates and canceled microchip orders. It turns out they were wrong, as people who couldn't go on vacation or even out to eat spent all their money on consumer electronics and durable goods instead, but by the time the OEMs realized this and tried to re-up their chip orders, they were at the back of the line behind Apple, Samsung, LG, etc., who were ordering much more expensive (and profitable) chips, at the same time availability was reduced because of factories that were subject to COVID lockdowns in Taiwan and import bans from China. And so here we are. This has been pretty widely covered.

Next