Seven of Mine: Hyundai Assimilates Electric Power

Matthew Guy
by Matthew Guy

Appearing on the same day as certain other vehicles under which one will find the E-GMP architecture, the annoyingly capitalized Hyundai SEVEN was introduced today at the L.A. Auto Show. Billed as a preview of a future sport utility electric vehicle, it’s meant to further the burgeoning all-electric IONIQ sub-brand while also being one of the building clocks for Hyundai’s kick at reaching carbon neutrality by 2045.

Why they didn’t have Jeri Ryan drive the thing on stage is beyond this author’s comprehension.

You may recall the automaker’s Electric-Global Modular Platform (E-GMP) has quickly become the structure for a number of vehicles including the Genesis GV60 and Kia EV6, not to mention the Concept EV9 which also appeared this morning at the same auto show. As such, this Hyundai SEVEN shares certain key metrics with the latter, including a targeted range of 300 miles and the capability to hoover up enough electrons to fill its battery to 80 percent in about 20ish minutes.

This is a big brute, with a wheelbase spanning almost 126 inches. That about splits the difference between a Tahoe and Suburban, if you’re wondering. Few other details were given since whatever production vehicle is spawned from this concept will likely be beaten into submission by pencil-necked accountants seeking to save pennies. A skateboard-style platform like the E-GMP does permit a certain amount of styling freedom compared to other structures where certain hardpoints are locked into place early in development. Don’t expect the wild door opening or seating arrangement shown here, for example, but that unique front lighting signature is not wholly out of the question.

“The SEVEN concept demonstrates Hyundai’s creative vision and advanced technological development for our electrified mobility future,” said José Muñoz, President and CEO, Hyundai Motor North America. “Its innovative interior space, eco-friendly powertrain and cutting-edge safety and convenience technologies reveal an exciting future for Hyundai SUV customers.”

Cutting through the marketing speak, we find several technologies – in addition to the EV powertrain – that could be useful to real-world consumers. With all eyes on germ epidemiology these days, the Hygiene Airflow System is a neat idea that takes inspiration from the airflow management found in passenger aircraft. In its one mode, air is taken in through air intakes located in the roof rails. It then travels downward through the cabin and is extracted through an exterior vent behind the rear wheels. In another mode, the air flows from the slim dashboard to rear vents. It can apparently operate whether the vehicle is in motion or not, suggesting active airflow fans and the like, reducing cross-contamination among passengers and isolating airflow between front and rear occupants.

Pandemic or not, there has been an Uber or two in which we wish this type of system was in place. Dude definitely had Taco Bell for lunch, is all we’re saying.

There are no firm plans to produce the Hyundai SEVEN as it sits of course, though you can wager large sums it won’t be too long before their showrooms contain a large all-electric SUV. Perhaps they’ll hire Jeri Ryan to introduce that one.

{Images: Hyundai, © 2021 Tim Healey/TTAC]

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Jeff S Jeff S on Nov 18, 2021

    Maybe I am getting older but I just don't want to pay 40k or more for a hideous looking vehicle that doesn't look as good as a vacuum cleaner. I am sure that there are some decent looking EVs on the market but the trend in car and truck design seems to be more ugly. The 2022 Toyota Tundra is an ugly looking vehicle.

  • Dusterdude Dusterdude on Nov 18, 2021

    Nice looking vehicle ! I’m not willing to buy an EV in the next 5 years but like the looks of it !

  • ToolGuy I am slashing my food budget by 1%.
  • ToolGuy TG grows skeptical about his government protecting him from bad decisions.
  • Calrson Fan Jeff - Agree with what you said. I think currently an EV pick-up could work in a commercial/fleet application. As someone on this site stated, w/current tech. battery vehicles just do not scale well. EBFlex - No one wanted to hate the Cyber Truck more than me but I can't ignore all the new technology and innovative thinking that went into it. There is a lot I like about it. GM, Ford & Ram should incorporate some it's design cues into their ICE trucks.
  • Michael S6 Very confusing if the move is permanent or temporary.
  • Jrhurren Worked in Detroit 18 years, live 20 minutes away. Ren Cen is a gem, but a very terrible design inside. I’m surprised GM stuck it out as long as they did there.
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