Genesis Shows Off G90 Mega Sedan

Matthew Guy
by Matthew Guy
genesis shows off g90 mega sedan

When discussing the large-and-in-charge sedan segment, it would appear that reports of its death are greatly exaggerated (at least in Korea). Despite the beyond-dominant popularity of crossovers and SUVs, the crew at Genesis is plowing ahead with packing its portfolio full of sedans. The latest? A revised version of the enormous and in-yer-face G90 dreadnaught.

Continuing to call it their flagship model, a term many automakers have shifted to their most expensive and/or sporty SUVs, the G90 will be available in certain markets in a choice of regular- or long-wheelbase models. The latter will be some 190 mm (7.5 inches) longer than the former, assuring limo-like legroom for execs being chauffeured to Very Important Business Meetings.

There’s no mistaking this car for anything but a Genesis, with its enormous Crest grille and trademark Two-Line illumination. Genesis has done a bang-up job of quickly and assertively carving a unique style all its own, one which is instantly recognizable both in the daylight and after hours. We will note it has taken other brands (especially new ones) much longer to turn a similar trick. Here, the impossibly thin headlamps are said to have been made possible by intercrossing the lens of the daytime running lights with a Micro Lens Array technology for the low beams. Whatever they want to call it, there’s no mistaking this sedan for anything other than a Genesis; whether it’s to your tastes is a distinctly personal opinion.

“The G90 will redefine the flagship luxury design experience in a unique way only offered by Genesis.” according to Head of Genesis Global Design, SangYup Lee. “The G90 is the ultimate expression of Athletic Elegance that carefully balances dynamic driving and an elegant rear seat experience.”

We could make an infantile joke about that last remark but will leave it up to your imagination.

And if you’re looking for hood cutlines, don’t bother. That’s a clamshell unit that wraps around into the fenders all the way down to those two-line side marker lamps, banishing unsightly panel gaps and creating a striking visual. This S-Class fighter has an interesting crease on its rear flanks, a styling decision which surely caused whoever’s in charge of body stamping up some lost sleep.

Interior? Powertrain? We’ll have to wait for those details, but don’t expect the Genesis team to rest on their laurels. They know it will require a yaffle of technology to keep up with the S-Class and 7-Series sedans, so expect acres of screen area and a variety of cutting edge semi-autonomous driving aids. Every interior surface is sure to be swathed in buttery peeled cows, though it wouldn’t surprise us in the least if Genesis offered some sort of ‘sustainable’ option for upholstery and dash trim.

More information on North American market specifications and deliveries will be available at a later date. Until then, you’ll have to find your own elegant rear seat experiences.

[Images: Genesis]

Join the conversation
2 of 27 comments
  • Crashdaddy430 Crashdaddy430 on Dec 01, 2021

    Man, Genesis is going at it like it’s 1995. Don’t know if that strategy will work for them, but I like it.

  • FreedMike FreedMike on Dec 01, 2021

    It's expensive and blingy, and it's not an Escalade. I wish them nothing but success.

  • Inside Looking Out This is actually the answer to the question I asked not that long ago.
  • Inside Looking Out Regarding "narrow windows" - the trend is that windows will eventually be replaced by big OLED screens displaying some exotic place or may even other planet.
  • Robert I have had 4th gen 1996 model for many years and enjoy driving as much now as when I first purchased it - has 190 hp variant with just the right amount of power for most all driving situations!
  • ToolGuy Meanwhile in Germany...
  • Donald More stuff to break god I love having a nanny in my truck... find a good tuner and you can remove most of the stupid stuff they add like this and auto park when the doors open stupid stuff like that