German Startup Driving Around Autonomous Vehicle Hurdles

Matt Posky
by Matt Posky

Despite the concept of autonomous cars suggesting a seamless, hands-free driving experience as far back as the late 1950s, only the peripheral technologies have made their way into the real world. Our ancestors would have marveled at the video displays, powertrains, and navigation systems available today. But the 21st century concept of “mobility” has also turned out to be a bit of a scam.

Formerly a catch-all term for autonomous transportation, the phrase has been redefined by the industry to pertain to subscription fees, over-the-air updates, digitally affixing your credit card information to the vehicle, and just about any present-day feature it’s interested in selling. Meanwhile, the self-driving programs that kicked off the would-be renaissance have been stagnating as companies cannot quite figure out how to teach a car to successfully assume all of the duties of a human driver. However there’s a German startup that’s attempting to circumvent those obstacles by employing digital chauffeurs working from far-off locations.

At a glance, Vay appears to have all the hallmarks of a self-driving vehicle firm. It uses a minimalist logo, language that borrows obnoxiously from marketing agencies, and is heavily dependent upon same hardware all autonomous vehicles currently need to function. But how it’s utilizing those on-board systems is very different. Rather than hiring an army of engineers and programmers in an attempt to teach an automobile how to drive like a person, Vay wants to use existing sensing and camera equipment to have professional drivers operate vehicles remotely.

Connected cars would be hailed using a smartphone application (much like Uber or Lyft) and the driver will be informed of the pickup location. From there, they will pilot the vehicle to its destination remotely until the customer can hop in and assume driving responsibilities. The virtual driving rig will then load up another vehicle across town and the process starts all over again. Vay is basically merging short-term car rentals, ride hailing, autonomous driving, and drone strikes into one tidy little package.

“But that’s not really autonomous driving,” I hear you explaining to the screen.

While I am included to agree, SAE International updated its language to include “remote assistance and remote driving” in May — not that it provides any real clarity as to the efficacy of such systems or where they slot into the existing levels of autonomy.

It still pertains to Vay, however, and the whole point of the company is to get away from being totally dependent upon machine learning and prolonged test cycles that don’t appear to be yielding much useful fruit. It also needs to have some autonomous capabilities to safely stop the vehicles in case the connection between car and remote driver is interrupted. Units likewise use a lot of the same equipment you’d find in other AVs so that information can be reliably streamed back to virtual cockpits.

That last bit is incredibly important as it’s basically the lynch pin for the entire business proposal. Ultimately, Vay said it would like to provide full-time virtual chauffeurs that could take over whenever a driver feels like they’ve spent enough time behind the wheel. We’ve heard of other companies dabbling in this space (including a few major manufacturers) but Vay is singularly devoted to it and popped up on our radar after Bloomberg covered them last week.

Vay wants to leapfrog the competition by offering a cheaper and more-realistic alternative to true self-driving vehicles. It’s also reportedly close to achieving that goal.

“We’re launching next year — not in five years — with services that have huge benefits over what is out there,” Chief Executive Officer Thomas von der Ohe, told the outlet in an interview.

Herr von der Ohe previously worked developing Amazon’s Alexa and was employed by self-driving firm Zoox. While a small outfit, with roughly 70 employees, Bloomberg said that other Vay staffers possessed similarly relevant credentials:

Vay’s von der Ohe and his co-founders — engineer and electric-car developer Fabrizio Scelsi and Bogdan Djukic, who built software for Skype — have poached people from Google, Volkswagen AG’s Audi and Elon Musk’s Boring Co. to develop hardware and software for a teledriving-first approach.

The company’s trained teledrivers operate from stations equipped with a steering wheel, pedals and several large monitors for 360-degree vision without blind spots. The system has built-in redundancies, prevents speeding and overlays safety information onto the screens to make rides safer.

Although the above was not as problematic as solving prior latency issues that would have otherwise nullified its ability to use off-site drivers in the fist place. But the company says it’s been happy with the progress made (at least in metropolitan areas) and has reached a point where it can court local regulators and hunt for investors that will allow it to expand the business.

Right now, its vehicles are being tested in Berlin on a limited basis. But the future involves either utilizing its systems for a more comprehensive ride-hailing/sharing experience or selling the technology to other companies. Vay claims it can undercut the cost of traditional AVs by a huge margin and that its system can be installed to almost any modern car for a few thousand euros.

[Images: Vay]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

More by Matt Posky

Join the conversation
3 of 18 comments
  • Lou_BC Question of the day: Anyone actually care to own an old TVR?
  • Bd2 First, this was totally predictable. 2nd, Genesis already does have hybrids in the form of a 48V mild hybrid, but more performance oriented (supercharged and turbocharged), so not really helping with regard to fuel consumption. 3rd, Hyundai's hybrid systems don't really help as there currently isn't one that would be suitable power-wise and the upcoming 2.5T hybrid system would have to be heavily reworked to accommodate a RWD/longitudinal layout. 4th, it seems that Genesis is opting to go the EREV route with the GV70 the first get the new powertrain.
  • Bd2 Jaguar's problem was chasing the Germans into the mid size and then entry-level/compact segments for volume, and cheapening their interiors while at it.
  • 3-On-The-Tree Aja8888 I expected that issue with my F150 starting at 52,000mi. luckily I had an extended warranty and it saved me almost $8,000. No more Fords for me, only Toyota.
  • Lou_BC I saw a news article on this got a different read on it. Ford wants to increase production of HD trucks AND develop hybrid and EV variants of the SuperDuty. They aren't scaling back EV production. Just building more HD's and EV variants of HD's .