By on July 26, 2021

Mercedes-Benz

Wagons are generally considered not viable in the U.S. Just about every recent wagon model has failed, though there are exceptions, usually for crossovers that straddle the line between wagon and wagon-like (Subaru, looking in your direction).

Even the Jaguar XF Sportbrake, which this author found quite sexy, was sent packing.

All that said, Mercedes-Benz might be trying to bring a wagon back to our market

The company offers a C-Class wagon elsewhere, but Americans can’t get it. Now, however, spy shots show that the C-Class All-Terrain could be coming to America.

The All-Terrain straddles the line between crossover and wagon — it’s basically a raised version of the latter — and it would likely target Audi’s A4 AllRoad and the Volvo V60 Cross Country.

If it comes to America, that is. Autoblog makes clear there is no hard evidence that M-B has America as part of the sales plan, but it’s not unreasonable to think that Mercedes could bring the All-Terrain to our crossover-crazed shores to siphon some buyers from the aforementioned competition. The luxury wagon/crossover segment is niche, but the sales still count.

[Image: Mercedes-Benz]

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23 Comments on “Could Mercedes-Benz C-Class Wagon Come to U.S.?...”


  • avatar
    FreedMike

    Well, of course, it’s not a wagon per se, but one of those silly jacked-up, plastic-clad “activity vehicles,” ala Volvo Cross Country. And apparently Volvo eliminated the non Cross Country V60/V90 model as well.

    So, if you want a wagon, it has to be one of these silly fake-macho, fake-CUV thingies. What, half an inch of extra ground clearance and some fake plastic cladding makes a C-class into a Wrangler Rubicon? You’re going to go crawl some rocks with this thing? Whatever…

    I’m beginning to see the whole “crossover everything” as a giant automotive blight on the land.

  • avatar
    bunkie

    The sad fact is that wagons have less usable space than CUVs and offer little increase in utility over a sedan with fold-down rear seats. Plus, a sedan isolates you from your cargo and offers better security. Modern wagons suffer from being too small and from styling-driven compromises. Yes, they are novel and, at times, pretty cool. But four years of ownership of a modern wagon was enough to convince me that the compromises aren’t worth it.

    • 0 avatar
      jmo

      You’re forgetting that a wagon would have better ride and handling than an equivalent CUV. It might be a tradeoff you won’t notice until you switch back.

      • 0 avatar
        bunkie

        I’m not forgetting anything. I just feel that from a cargo perspective, the advantage isn’t worth the issues that cone along with having a wagon such as resale or limited range of option choices due to scarcity, etc.

        In my case, I really wanted a wagon. Unfortunately, the only model available at the time wasn’t my preferred spec.

    • 0 avatar
      DC Bruce

      Not sure I agree with you on the usable space thing. The typical crossover may have more cubes, but some of that is due to a greater roof-to-floor measurement. I’m not interested in having stuff stacked higher than the rearmost seat; would be somewhat uncomfortable in a collision.

      My ’02 Saab 9-5 wagon with the 250 hp turbo engine would reliably get over 30 mpg on the highway at 65 with the a/c running and a fairly full load. I don’t know of any crossover, not hybrid or diesel powered, that exceeds, or even meets that. IIRC 30 or 31 was the EPA highway rating for that vehicle.

    • 0 avatar
      PrincipalDan

      I love mine. (2018 TourX.)

      We decided to spend some of our stimulus money (that we’ve been sitting on) to get a solid wood glider rocker (with ottoman) reupholstered. Folded down one half of the seatback, laid it on it’s side, and got it down to the local shop. Can’t do that in a sedan.

      Now name a CUV under $40K that can do 0-60 in 6.3 and the quarter mile in under 14 sec. Oh and has 40 cubic ft of cargo room behind the 2nd row or 70 cubic ft with the 2nd row folded.

  • avatar
    Land Ark

    It’s so frustrating to see clean lines of wagons ruined with gray plastic cladding.
    It’s the worst of both worlds. Wagon people don’t want the cladding because it makes it look like it’s pretending to be a crossover and crossover people don’t want it because it looks like a wagon.

    • 0 avatar
      JMII

      The wagon market has become a niche inside a niche. Its hard enough to sell a sedan these days much less a wagon.

      Could they bring this over? Sure… but why – sales would be minimal. People buy CUVs for the high seating position and easy of entry so unless they jack this up it will not move the needle.

    • 0 avatar
      John R

      Facts.

      God, I hate these things so much. Worse part of it is that my wife and I have one – a Regal TourX. It was the only “wagon” at a price that made sense for us and a ride height that didn’t get me too PO’d.

      Second worse part comes when I drive it. There is a half decent chassis here, but it’s stymied by a lame “it’s a CUV, right??” suspension set up.

      The only real wagons left (e63 AMG, RS6) cost half as much as a house.

  • avatar
    jack4x

    Enthusiasts need to focus their energy on battles that still have a chance to be won, not trying to make wagons happen for the 250th time.

    • 0 avatar
      PrincipalDan

      Small trucks are happening. (Even if some people whine their not small enough.)

      I might take a serious crack at buying a Maverick or a Santa Cruz partially to let their manufacturers know that I’m grateful for the effort.

      • 0 avatar
        28-Cars-Later

        Large and huge trucks are happening. The fact the “small trucks” footprint the full size reg cabs of the past 30 years says it all.

        • 0 avatar
          JMII

          But at least you can avoid the large and huge now. I’m likely getting a Santa Cruz before the end of the year to replace my 20 year old Dakota.

        • 0 avatar
          PrincipalDan

          @28-Cars – that’s fine. What I really want brand new is a mid 90s Chevy W/T 1/2 ton 4×4. But that’s never going to happen. “Compact” trucks that are low enough for me to reach into the bed while standing beside the truck are happening.

      • 0 avatar
        jack4x

        “to let their manufacturers know that I’m grateful for the effort.”

        I’ll probably do the same for the companies that manage to keep a V8 relevant in the coming years.

  • avatar
    FerrariLaFerrariFace

    I have an idea:
    Each European automaker takes turns selling a wagon in the US. Each turn lasts, oh I don’t know, let’s say three years. That way we get our wagons, and we don’t have to worry about competition in such a small market scaring every manufacturer out of it completely. I think this can work if we just ask nicely.

    Also, if Mazda wants to bring us a longroof 6 with RWD and a straight six, they can jump in anytime.

  • avatar
    Spanish Inquisition

    We’ve had the W203? And W205 wagons in Canada for a while. I’m not sure what niche they fill, presumably something between B and E class. But if you look at one in person, it’s not much extra cargo space over the sedan. Ponying up for an E-wagen makes more sense, unless you really want the C43 (nee C400) badge.

    • 0 avatar
      phreshone

      That’s been the problem with modern wagons… too small… few people considering a wagon want something the size of a C/3 series or A4 – Frankly E/5/A6 might be small…

      VW’s failing was not going from Jetta to Golf wagon (same thing) but not going to an American Passat Wagen… that rear leg room, with a large/wide cargo area and 33 mpg highway with a non-budack 2.0t would have been much more on market…

      As it is now, the higher seating in compact/mid sized SUV’s have more practical rear leg room than sedans/wagons, though the cargo areas are not on par with the mid-2000’s Volvo V70/Saab9-5 wagens

  • avatar
    watersketch

    I just can’t believe how many different models MB sells. It seems like they have a sedan, SUV, and wagon for every size possible and then a half dozen coupes and convertibles to round things out.

    I bet every MB dealer in the US spends half their time explaining why they can’t get you the model you want.

  • avatar
    Varezhka

    Considering the US station wagon market is essentially a US Subaru Outback market with few E-Class wagons sprinkled in between, I’m not sure if this will really matter. I suppose Mercedes will have better chance than most considering it now sell more station wagons than Volvo.

  • avatar

    No.

    CAFE counts a wagon as a car. If it has a flat floor, it’s a truck. So, no wagon for us, but yes, a GLC truck-let. If you sell cars all over the world, this is just accomodation of local regulations.

    EPA makes a car maker certify every permutation of the vehicle, whereas some nations allow certification of the engine/trans….so, if you offered three body styles with one engine and two transmissions, instead of the two transaxles, you need to certify every possible combo, so six EPA certifications. This forces all car makers to drop the niche vehicles, and there go your wagons and manuals. Even BMW eventually gave up (Well, BMW gave up around the F30, but that’s a different rant)

    I’d have bought the Estate version of the C class had it been available here. I’ve had the GLC as a loaner, and prefer the dynamics of the normal C, but I live in the US, you will truck, and you will enjoy it.

  • avatar
    wolfwagen

    If only this is true.
    I will take mine in Silver or Grey with the six and a manual please!

    Where do I sign?

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