By on March 9, 2021

On Monday, Kia teased its first all-electric model and gave us the nomenclature that will be used for all upcoming battery-driven products. While perhaps not as creative as giving its cars real names, as one would with anything they truly loved, the Korean-based automaker has settled upon the tried-and-true method of giving its units alphanumeric designations with the EV prefix.

It’s similar to the naming strategies employed by other manufacturers, many of which originally envisioned battery electric vehicles as part of their own brand, with Kia having the presumed advantage of using the two letters most synonymous with electrification. 

From Kia:

As part of the company’s brand transition, Kia’s new dedicated battery electric vehicles will be named according to a new naming strategy. The new approach brings simplicity and consistency to Kia’s EV nomenclature across all global markets.

All of Kia’s new dedicated BEVs will start with the prefix ‘EV’ which makes it easy for consumers to understand which of Kia’s products are fully electric. This is followed by a number which corresponds to the car’s position in the line-up.

As for the EV6, the model appears to be a rather low-riding crossover (hatchback) using the new Electric-Global Modular Platform (E-GMP) it shares with Hyundai. While the silhouetted images we brightened don’t offer much detail, we can still assess the vehicle’s general shape and appreciate the wraparound lighting solutions the manufacturer has introduced to punch things up. It’s almost like the Rio 5-Door and Stinger had an all-electric baby, though we’re inclined to believe that’s a coincidence.

Besides, any assurances about the vehicle’s looks made today will be undone when Kia takes the wraps off — something the manufacturer said remained scheduled for the first quarter of 2021. Based on Kia’s corporate calendar, that only gives us until the end of April.

The brand has been quite secretive about the vehicle. But we know it’s supposed to use a 77.4-kWh battery pack (with 800-volt charging capabilities) and come with optional all-wheel drive (default is rear), just like its platform buddy the Hyundai Ioniq 5. Kia has also said the EV6 will have a range of more than 310 miles using the forgiving “Worldwide Harmonized Light Vehicles Test Procedure” that’s favored in Europe.

These parallels make us believe that the vehicle will probably have tons in common with the new Ioniq while providing numerous opportunities to speculate. The fastest EV6s probably won’t outpace the top-tier Ioniq 5’s 306 horsepower and 446 pound-feet of torque, or 5 second rush to 60 mph. But it should get close, with the same going for the other trim levels likely to be separated by battery size and which wheels can drive the vehicle. Pricing should be somewhere in the low $40,000 range and can be further tamped down by various EV incentives provided by the government and its tax base.

[Image: Kia]

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14 Comments on “Kia Settles Upon EV Naming Strategy, Teases EV6...”

  • avatar

    Shot of the rear lamp reminds me of the Maserati 3200GT! Before it was called GranTurismo, and they shipped it over here with the revised not-Giugiaro design.

  • avatar
    Kyree S. Williams

    Whatever it is, I like it so far. It looks SEAT-esque, and that’s a compliment.

  • avatar
    SCE to AUX

    As a Kia partisan, I think I like the Ioniq 5 better.

    As for the naming convention, it doesn’t bother me as much as the Cadillac or German names, because it is slightly more descriptive. With names, H/K are sort of going the route of Mazda.

    The messy part will be trim levels: A top-trim EV6 will be EV6 SXL. For me, though, the grand-daddy of such names was the old Mazda RX-7 GSL SE.

    However, H/K needs to settle their battery sourcing (is S/K Innovation going to fly in the US?), and they need to secure sufficient quantities, and they need to commit to a wider rollout if they want to make a dent in the US EV market.

  • avatar

    taste is subjective….but jeez. K900, K5/K7, now EV6/EV#? Better off calling it the Canyonero.

    Why not just stick an extra E and call it EVE-6? (I think that may be a movie reference, but my brain is tapped out of caffeine.)

  • avatar

    I wish manufacturers would be a bit less creative with the lighting. Particularly as I get older I find that all these weirdo light configurations just make driving at night more confusing than it needs to be. We have a zillion regulation about safety that cars must conform to, so why not require taillights to look like taillights and headlights to look like headlights. It would make driving at night safer. Lights are important safety features and should be treated as such.

  • avatar

    so, their platform is “e-gimp”? Was anyone in the room awake when someone pitched that?

  • avatar

    Cadillac and Lincoln have been bashed for years for using alphanumeric names but when Kia does it, eh, it’s great. One fanboy in the comments, I mean “partisan”, already confirmed my theory. To funny.

    • 0 avatar

      Using Letters and numbers for models is fine as long as they make sense Like the OLD BMW nomenclature (3 Series, 5 Series, 7 Series). Cadillac is not to bad at this but lincoln was the worse. I could never keep their nomenclature straight short of the Mark LT and the Navigator. That said I miss actual model names of cars.

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