Kia Settles Upon EV Naming Strategy, Teases EV6

Matt Posky
by Matt Posky

On Monday, Kia teased its first all-electric model and gave us the nomenclature that will be used for all upcoming battery-driven products. While perhaps not as creative as giving its cars real names, as one would with anything they truly loved, the Korean-based automaker has settled upon the tried-and-true method of giving its units alphanumeric designations with the EV prefix.

It’s similar to the naming strategies employed by other manufacturers, many of which originally envisioned battery electric vehicles as part of their own brand, with Kia having the presumed advantage of using the two letters most synonymous with electrification.

From Kia:

As part of the company’s brand transition, Kia’s new dedicated battery electric vehicles will be named according to a new naming strategy. The new approach brings simplicity and consistency to Kia’s EV nomenclature across all global markets.

All of Kia’s new dedicated BEVs will start with the prefix ‘EV’ which makes it easy for consumers to understand which of Kia’s products are fully electric. This is followed by a number which corresponds to the car’s position in the line-up.

As for the EV6, the model appears to be a rather low-riding crossover (hatchback) using the new Electric-Global Modular Platform (E-GMP) it shares with Hyundai. While the silhouetted images we brightened don’t offer much detail, we can still assess the vehicle’s general shape and appreciate the wraparound lighting solutions the manufacturer has introduced to punch things up. It’s almost like the Rio 5-Door and Stinger had an all-electric baby, though we’re inclined to believe that’s a coincidence.

Besides, any assurances about the vehicle’s looks made today will be undone when Kia takes the wraps off — something the manufacturer said remained scheduled for the first quarter of 2021. Based on Kia’s corporate calendar, that only gives us until the end of April.

The brand has been quite secretive about the vehicle. But we know it’s supposed to use a 77.4-kWh battery pack (with 800-volt charging capabilities) and come with optional all-wheel drive (default is rear), just like its platform buddy the Hyundai Ioniq 5. Kia has also said the EV6 will have a range of more than 310 miles using the forgiving “Worldwide Harmonized Light Vehicles Test Procedure” that’s favored in Europe.

These parallels make us believe that the vehicle will probably have tons in common with the new Ioniq while providing numerous opportunities to speculate. The fastest EV6s probably won’t outpace the top-tier Ioniq 5’s 306 horsepower and 446 pound-feet of torque, or 5 second rush to 60 mph. But it should get close, with the same going for the other trim levels likely to be separated by battery size and which wheels can drive the vehicle. Pricing should be somewhere in the low $40,000 range and can be further tamped down by various EV incentives provided by the government and its tax base.

[Image: Kia]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Jalop1991 Jalop1991 on Mar 09, 2021

    so, their platform is "e-gimp"? Was anyone in the room awake when someone pitched that?

  • Teddyc73 Teddyc73 on Mar 10, 2021

    Cadillac and Lincoln have been bashed for years for using alphanumeric names but when Kia does it, eh, it's great. One fanboy in the comments, I mean "partisan", already confirmed my theory. To funny.

    • Wolfwagen Wolfwagen on Mar 10, 2021

      Using Letters and numbers for models is fine as long as they make sense Like the OLD BMW nomenclature (3 Series, 5 Series, 7 Series). Cadillac is not to bad at this but lincoln was the worse. I could never keep their nomenclature straight short of the Mark LT and the Navigator. That said I miss actual model names of cars.

  • Mike Some Evs are hitting their 3 year lease residual values in 6 months.
  • Tassos Jong-iL I am just here for the beer! (did I say it right?)
  • El scotto Tim, to be tactful I think a great many of us would like a transcript of TTAC's podcast. 90 minutes is just too long for most of us to listen. -evil El Scotto kicking in- The blog at best provides amusement, 90 minutes is just too much. Way too much.
  • TooManyCars VoGhost; I was referring more to the Canadian context, but the same graft is occurring in the US of A and Europe. Political affiliation appears to be irrelevant.
  • The Oracle Going to see a lot of corporations migrating out of Delaware as the state of incorporation. Musk sets trends, he doesn’t follow them.