Ford Compensating 'Mustang' Mach-E Buyers for Late Deliveries

Matt Posky
by Matt Posky
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ford compensating mustang mach e buyers for late deliveries

Ford Mustang Mach-E buyers will be receiving monetary compensation for delivery delays the automaker has attributed to enhanced quality checks. While we’re inclined to believe it may also have something to do with production troubles, nobody should be upset that an automaker is giving their new EV another inspection or two — especially after the botched launches we’ve seen from other manufacturers.

But customers annoyed by the wait will be pleased to know that they’ll be eligible for free 250 kWh fast charging and $1,000 in cash. All you need to do is make sure you’re signed up for its data services…

According to the Mach-E Club forum, Ford issued an email to individuals who had to wait for their Mach-E indicating that they might be in for some compensation. The free charging comes courtesy of Volkswagen subsidiary Electrify America while the cash seems to be coming directly out of Ford’s pocket.

However interested parties will need to download the FordPass app and make sure they’re connected to the internet and enrolled in the program. From there, all they need to do is access Connected Services to get some electricity on the house. It seems like a rather nice solution and an effective way of apologizing. Though it also seems a good way to get customers into using the connected features of their car and Ford said some customers might need to contact the company directly if they want the $1,000.

From Ford:

Thank you for putting your trust in Ford Motor Company and for taking the first step toward an electrified future, with the order of your Mustang Mach-E. We are all so excited to have you as a customer and believe you deserve an excellent shopping and ownership experience.

This is why we want to take a moment to update you on some of the challenges we’ve faced in meeting demand and delivery timing for the Mustang Mach-E. We continue to build and ship vehicles every day, but we’re doing so with a meticulous attention to detail and dedication to quality. Your vehicle timing was impacted by more than one of these quality checks.

We know you are anxious to get driving and experience the 0-60 thrills, zero emissions and more from the Mustang Mach-E. Because we believe that customers should be treated like family, we are providing you a $1000 private offer on your Mustang Mach-E at time of delivery at your Ford dealership. Your dealer is aware of this unique offer. If you have already taken delivery, you can contact Ford at the number listed below to claim this offer. We are also providing you an additional 250 kWh of complimentary DC fast charging on us.

One thing we noticed was Ford once again hinting that the FordPass Charging Network would require some kind of subscription separate from charging. Signing up to the company’s connected services automatically gives you two years’ worth of free access, acknowledging that other years won’t be on the house. Of course, the real cost for the convenience of using the system is the vast amount of data sharing that’s entailed. But you’ll have to be the one that decides how much of your information you’re comfortable with Ford accessing if the added functionality is worth the sacrifice in privacy.

[Image: Ford Motor Co.]

Matt Posky
Matt Posky

Consumer advocate tracking industry trends, regulation, and the bitter-sweet nature of modern automotive tech. Research focused and gut driven.

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2 of 21 comments
  • Ryoku75 Ryoku75 on Mar 04, 2021

    If you ask me, using the Mustang name was deliberately done to distract buyers from the data collecting aspect, and thats the part that more people should be thinking about. Social media sites need data collecting to survive, as shady of a business as it is. Car companies are supposed to sell cars, and I guarantee you that the extra profits won't result in better products.

  • Jeff S Jeff S on Mar 06, 2021

    Agree using the Mustang name was done to distract buyers but if it helps Ford to market a good EV as an alternative to Tesla and the EV is good then I don't really care. This EV at least looks better than many of the other EVs on the market. I would definitely be interested in the Mustang EV in the future if it is reliable.

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  • Ronin Consumers know what they want. They don't need to give reasons why they don't want to buy a product. Rather, those trying to make the consumer buy the product need to make a case for the consumer as to why they should want to buy it.But that takes work and effort and time, and even then there are no guarantees, as we are seeing. Consumers do not want it. Even with heavy taxpayer-financed incentives.So instead, let's just order our subjects to buy these things. You will buy it and you will like it.
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  • EBFlex Weird. It’s almost like these auto dealers are in favor of having products people want vs what the government wants to mandate. Crazy concept. Yet even more proof that people don’t want EVs. This government would be better served to understand what people want and giving them the independence they deserve versus forcing them to buy things they don’t want (EVs, electric stoves, etc).”The Hertz near me rents a Model 3 and a Model X, among other electric vehicles.”Speaking of, Hertz has lost a vast amount of money on the EV experiment. The cars are far more expensive than ICE and has caused them to dramatically slow down their EV plans. They wanted to have 100k of the garbage Teslas in their fleet by the end of 2023, but they have just 35k. Part of that is nobody wants to drive an EV but also it’s the fact that EVs are prohibitively expensive and have ended up costing the company far more than expected.