Ford Compensating 'Mustang' Mach-E Buyers for Late Deliveries

Matt Posky
by Matt Posky

Ford Mustang Mach-E buyers will be receiving monetary compensation for delivery delays the automaker has attributed to enhanced quality checks. While we’re inclined to believe it may also have something to do with production troubles, nobody should be upset that an automaker is giving their new EV another inspection or two — especially after the botched launches we’ve seen from other manufacturers.

But customers annoyed by the wait will be pleased to know that they’ll be eligible for free 250 kWh fast charging and $1,000 in cash. All you need to do is make sure you’re signed up for its data services…

According to the Mach-E Club forum, Ford issued an email to individuals who had to wait for their Mach-E indicating that they might be in for some compensation. The free charging comes courtesy of Volkswagen subsidiary Electrify America while the cash seems to be coming directly out of Ford’s pocket.

However interested parties will need to download the FordPass app and make sure they’re connected to the internet and enrolled in the program. From there, all they need to do is access Connected Services to get some electricity on the house. It seems like a rather nice solution and an effective way of apologizing. Though it also seems a good way to get customers into using the connected features of their car and Ford said some customers might need to contact the company directly if they want the $1,000.

From Ford:

Thank you for putting your trust in Ford Motor Company and for taking the first step toward an electrified future, with the order of your Mustang Mach-E. We are all so excited to have you as a customer and believe you deserve an excellent shopping and ownership experience.

This is why we want to take a moment to update you on some of the challenges we’ve faced in meeting demand and delivery timing for the Mustang Mach-E. We continue to build and ship vehicles every day, but we’re doing so with a meticulous attention to detail and dedication to quality. Your vehicle timing was impacted by more than one of these quality checks.

We know you are anxious to get driving and experience the 0-60 thrills, zero emissions and more from the Mustang Mach-E. Because we believe that customers should be treated like family, we are providing you a $1000 private offer on your Mustang Mach-E at time of delivery at your Ford dealership. Your dealer is aware of this unique offer. If you have already taken delivery, you can contact Ford at the number listed below to claim this offer. We are also providing you an additional 250 kWh of complimentary DC fast charging on us.

One thing we noticed was Ford once again hinting that the FordPass Charging Network would require some kind of subscription separate from charging. Signing up to the company’s connected services automatically gives you two years’ worth of free access, acknowledging that other years won’t be on the house. Of course, the real cost for the convenience of using the system is the vast amount of data sharing that’s entailed. But you’ll have to be the one that decides how much of your information you’re comfortable with Ford accessing if the added functionality is worth the sacrifice in privacy.

[Image: Ford Motor Co.]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Ryoku75 Ryoku75 on Mar 04, 2021

    If you ask me, using the Mustang name was deliberately done to distract buyers from the data collecting aspect, and thats the part that more people should be thinking about. Social media sites need data collecting to survive, as shady of a business as it is. Car companies are supposed to sell cars, and I guarantee you that the extra profits won't result in better products.

  • Jeff S Jeff S on Mar 06, 2021

    Agree using the Mustang name was done to distract buyers but if it helps Ford to market a good EV as an alternative to Tesla and the EV is good then I don't really care. This EV at least looks better than many of the other EVs on the market. I would definitely be interested in the Mustang EV in the future if it is reliable.

  • ToolGuy This might be a good option for my spouse when it becomes available -- thought about reserving one but the $500 deposit is a little too serious. Oh sorry, that was the Volvo EX30, not the Mustang. Is Volvo part of Ford? Is the Mustang an EV? I'm so confused.
  • Mikey My late wife loved Mustangs ..We alway rented one while travelling . GM blood vetoed me purchasing one . 3 years after retirement bought an 08 rag top, followed by a 15 EB Hard top, In 18 i bought a low low mileage 05 GT rag with a stick.. The car had not been properly stored. That led to rodent issues !! Electrical nightmare. Lots of bucks !! The stick wasn't kind to my aging knees.. The 05 went to a long term dedicated Mustang guy. He loves it .. Today my garage tenant is a sweet 19 Camaro RS rag 6yl Auto. I just might take it out of hibernation this weekend. The Mustang will always hold a place in my heart.. Kudos to Ford for keeping it alive . I refuse to refer to the fake one by that storied name .
  • Ajla On the Mach-E, I still don't like it but my understanding is that it helps allow Ford to continue offering a V8 in the Mustang and F-150. Considering Dodge and Ram jumped off a cliff into 6-cylinder land there's probably some credibility to that story.
  • Ajla If I was Ford I would just troll Stellantis at all times.
  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
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