By on March 3, 2021

Ford Mustang Mach-E buyers will be receiving monetary compensation for delivery delays the automaker has attributed to enhanced quality checks. While we’re inclined to believe it may also have something to do with production troubles, nobody should be upset that an automaker is giving their new EV another inspection or two — especially after the botched launches we’ve seen from other manufacturers.

But customers annoyed by the wait will be pleased to know that they’ll be eligible for free 250 kWh fast charging and $1,000 in cash. All you need to do is make sure you’re signed up for its data services…

According to the Mach-E Club forum, Ford issued an email to individuals who had to wait for their Mach-E indicating that they might be in for some compensation. The free charging comes courtesy of Volkswagen subsidiary Electrify America while the cash seems to be coming directly out of Ford’s pocket.

However interested parties will need to download the FordPass app and make sure they’re connected to the internet and enrolled in the program. From there, all they need to do is access Connected Services to get some electricity on the house. It seems like a rather nice solution and an effective way of apologizing. Though it also seems a good way to get customers into using the connected features of their car and Ford said some customers might need to contact the company directly if they want the $1,000.

From Ford:

Thank you for putting your trust in Ford Motor Company and for taking the first step toward an electrified future, with the order of your Mustang Mach-E. We are all so excited to have you as a customer and believe you deserve an excellent shopping and ownership experience.

This is why we want to take a moment to update you on some of the challenges we’ve faced in meeting demand and delivery timing for the Mustang Mach-E. We continue to build and ship vehicles every day, but we’re doing so with a meticulous attention to detail and dedication to quality. Your vehicle timing was impacted by more than one of these quality checks.

We know you are anxious to get driving and experience the 0-60 thrills, zero emissions and more from the Mustang Mach-E. Because we believe that customers should be treated like family, we are providing you a $1000 private offer on your Mustang Mach-E at time of delivery at your Ford dealership. Your dealer is aware of this unique offer. If you have already taken delivery, you can contact Ford at the number listed below to claim this offer. We are also providing you an additional 250 kWh of complimentary DC fast charging on us.

One thing we noticed was Ford once again hinting that the FordPass Charging Network would require some kind of subscription separate from charging. Signing up to the company’s connected services automatically gives you two years’ worth of free access, acknowledging that other years won’t be on the house. Of course, the real cost for the convenience of using the system is the vast amount of data sharing that’s entailed. But you’ll have to be the one that decides how much of your information you’re comfortable with Ford accessing if the added functionality is worth the sacrifice in privacy.

[Image: Ford Motor Co.]

 

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21 Comments on “Ford Compensating ‘Mustang’ Mach-E Buyers for Late Deliveries...”


  • avatar
    bkojote

    “not referring to this as a real mustang makes me a real car guy”

    • 0 avatar
      SCE to AUX

      I didn’t notice the quotes on the name until I looked again.

      Sorry Jason: There is no ambiguity over the name of this product. Ford – not the public – has the naming rights. No need to editorialize your opinion in the headline of a news story. That ship has sailed.

      Heck, the weakling Fox-body Mustang outsold the current model 2:1. Maybe today’s Mustang isn’t the real one.

      • 0 avatar
        mcs

        Well, the Corvette EUV is getting closer to reality. Can’t wait for that one! I think it will end up getting the green light. Brace yourselves.

        • 0 avatar
          28-Cars-Later

          They can’t even get C8s built, no way can they successfully pull off a sad copy of this garbage with the “Corvette” name attached. Remember Cadillac ELR and even Volt? They certainly don’t want you too.

  • avatar
    28-Cars-Later

    “One thing we noticed was Ford once again hinting that the FordPass Charging Network would require some kind of subscription separate from charging. Signing up to the company’s connected services automatically gives you two years’ worth of free access, acknowledging that other years won’t be on the house. Of course, the real cost for the convenience of using the system is the vast amount of data sharing that’s entailed. But you’ll have to be the one that decides how much of your information you’re comfortable with Ford accessing if the added functionality is worth the sacrifice in privacy.”

    Bingo! Finally a business reason for this car other than compliance and as a vanguard to customers/dealers before F150 EV arrives. They barely or don’t profit on it for the latter two reasons but make huge margin later on the software and data during its lifetime. So when 20-50K units of this thing are on the road, they will be followed with 500K F-150s in the next ten years (perhaps sooner) all making probably hundreds of percent gain even if those gains per unit are small – ***but the gains are perpetual for the unit’s lifetime***. Most impressive.

    Brave New World.

    • 0 avatar
      Art Vandelay

      “Brave New World.”

      Only if you consider the now decade plus old business model of Google, Facebook and the other usual suspects to be new. I am not a fan, but it isn’t really a new thing.

    • 0 avatar
      Imagefont

      I wouldn’t hold my breath waiting for that F150 EV.

      • 0 avatar
        EBFlex

        Even if the F150 Mach E does get here it will be an unmitigated disaster. The F150 has sank so much in quality that an EV version will only be worse. Ford doesn’t know what they are doing with regular vehicles let alone EVs.

    • 0 avatar
      FreedMike

      So they’ve figured out how to further monetize their product. As long as the consumer has the ability to limit what data can be sold, I don’t see the issue, and I don’t see how this is worse than, say, surfing the internet.

      The issue isn’t selling data, but rather that people have little control over what gets sold and how, and aren’t educated as to how all that happens.

      • 0 avatar
        28-Cars-Later

        “As long as the consumer has the ability to limit what data can be sold”

        LOL. They will bury language in some EULA which grants them your mind, body and soul in perpetuity if you want to use the radio or perhaps even drive the thing. These shenanigans have been going on in software for decades now, nobody lifts a finger to stop it.

  • avatar
    SCE to AUX

    Could be apples and oranges, but I use MyHyundai with Bluelink. I’d give it 3 out of 5 stars. It’s free for my lease.

    It has no advertising. Personal information seems to be limited to my location and that of the car, which are not always the same. Your cell phone does this all the time anyway.

    Not sure what Ford is doing, but the MyHyundai app is useful for setting and observing charge parameters, geo-locating the car if someone else is driving it, and pre-conditioning the climate control.

    I rarely use public chargers, but other apps exist which are better than MyHyundai for finding and using them.

  • avatar
    jalop1991

    And this on top of Mustang Mach-E buyers already compensating.

  • avatar
    EBFlex

    I would think not getting a low quality POS electric fake mustang would be compensation enough.

  • avatar
    FreedMike

    I saw one of these in the metal last weekend, and setting the “shame on Ford for naming this ‘Mustang\'” and “at Ford, botching launches is Job One” arguments aside, it looks very, very nice – far better than the Tesla Model Y that the dealer had on display for comparison.

    • 0 avatar
      rudiger

      Smart move to park a Model Y next to a new Mach-E. Seems like that’s exactly the demographic Ford is targeting.

      Now, if only there were a nationwide charge network for the Mach-E equivalent to Tesla’s Superchargers…

  • avatar
    ToolGuy

    Compensation can mean different things.

    “the process of concealing or offsetting a psychological difficulty by developing in another direction” – like buying a nice big pickup, lifting it, accessorizing it and then blowing through the residential cut-through doing ~50 in a 30

    “the money received by an employee from an employer as a salary or wages” – like me cleaning up a little act of domestic terrorism, on a brick mailbox [explosion large enough to shred the steel liner and displace the bricks in the top right quadrant], which puts me in direct proximity to that same residential cut-through

    “something that counterbalances or makes up for an undesirable or unwelcome state of affairs” – like noting to myself that in 3/8 of a mile the truck driver might just run across an unmarked Ford with a radar gun (because the local police department has a website and the old guy has email)

  • avatar
    Jeff S

    I am interested in this vehicle and will wait to see what issues customers have with this. This could be a good alternative to Tesla.

  • avatar
    Ryoku75

    If you ask me, using the Mustang name was deliberately done to distract buyers from the data collecting aspect, and thats the part that more people should be thinking about.

    Social media sites need data collecting to survive, as shady of a business as it is. Car companies are supposed to sell cars, and I guarantee you that the extra profits won’t result in better products.

  • avatar
    Jeff S

    Agree using the Mustang name was done to distract buyers but if it helps Ford to market a good EV as an alternative to Tesla and the EV is good then I don’t really care. This EV at least looks better than many of the other EVs on the market. I would definitely be interested in the Mustang EV in the future if it is reliable.

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