By on February 11, 2021

Super Bowl

Post Super Bowl sickness wasn’t limited to Kansas City Chiefs fans or those tired of seeing Brady and Gronk going to Disney World.

Apparently Bruce Springsteen’s appearance in Jeep’s ad, entitled ‘The Middle’, put him squarely in the sights of both the left and the right, as neither were particularly thrilled with its message, nor who was delivering it. In a report by TMZ.com, Springsteen was arrested back in November at Sandy Hook, New Jersey’s Gateway National Recreation Area for driving while intoxicated, reckless driving, and consuming alcohol in a closed area.

Following that report, according to Adweek.com, Jeep pulled its two-minute ad, the longest spot to run during the Super Bowl. Adweek’s social media polls found a 50/50 split on Instagram between those who loved and hated the commercial, and on Twitter, 33 percent loved it, 35 percent hated it, and 33 percent called it meh.

Adweek quoted an unidentified Jeep spokesperson, who said, “It is right that we pause our big game commercial until the actual facts can be established. Its message of community and unity is as relevant as ever. As is the message that drinking and driving can never be condoned.” The creative agency, Doner, did not comment about the ad.

Ironically, Britt Reid, the Chiefs’ outside linebacker coach and the son of head coach Andy Reid, was involved in a multi-vehicle collision Thursday night prior to the Super Bowl, which left a five-year-old girl in critical condition with a brain injury, according to the Kansas City, Missouri Police Department, as told on NFL.com.

A Ram pickup in which Reid was driving, struck the left front of a Chevrolet Impala, which had run out of gas on the I-435 entrance ramp from Stadium Drive near Arrowhead Stadium. Another vehicle, a Chevrolet Traverse, which was also parked on the ramp attempting to provide assistance, was struck from behind by Reid. KCPD is investigating the cause of the crash, and Reid has not been charged with any crime. Due to injuries he sustained in the accident, Reid did not accompany the Chiefs to Super Bowl LV.

In a search warrant first obtained by CNN affiliate KSHB, Reid told a responding officer that he had consumed “two to three” drinks after the officer observed an odor of alcohol “emanating” from Reid as well as “bloodshot and red” eyes. Reid also told the police that he takes the prescription drug Adderall, according to the search warrant.

Reid, who was placed on administrative leave following the accident, is no longer with the Chiefs as his contract has expired.

[Images: Jeep]

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97 Comments on “Super Bowl Aftermath — Boss Bust Leads to Ad Pull...”


  • avatar
    Cicero

    Hilarious. Spend millions on a high-profile TV commercial that completely polarizes your intended audience.

    This is what happens when you put stupid 27 year-old Grievance Studies majors in charge of your marketing.

    • 0 avatar
      SCE to AUX

      I don’t know your politics, but I agree with your point.

      Another interesting aspect: Jeep is as popular and “American” as a brand can be, but they just learned a hard lesson about where they shouldn’t step. Hopefully.

      • 0 avatar
        CaddyDaddy

        “27 year-old Grievance Studies majors in charge of your marketing” Oh but the savings we had at the Agency over the 55 Y.O. guy who would have known to do a P.I. check before casting, producing and ad buying a multi million dollar promo campaign during the SB.

        The sad part is, the Grievance Studies major actually thinks that Br. Sp. represents real america and Jeep Buyers. I would have casted Longmire’s Robert Taylor (albeit a Ford man in the series) or Lou Diamond Phillips.

        Maybe, next SB, Ford can cast Taylor for their new Bronco (if they ever get it to production)?

    • 0 avatar
      Luke42

      @Cicero:
      “This is what happens when you put stupid 27 year-old Grievance Studies majors in charge of your marketing.”

      The person you’re referring to (someone with a newly-minted social “science” degree) would probably have spotted the problem… Or at least would have used focus grouped it with the right people. Their entire discipline involves figuring out what some group of people will think of something.

      Two of my former-neighbors have PHDs in Latino/Latinx Studies (they’re a Tex/Mex couple), and their entire discipline involves spotting this sort of thing. My neighbors (who earned tenure and moved for a fancier house) specialize in a Latinx perspective
      , but they can easily apply the same techniques to other folks if needed.

      It’s the mid-50s suburban marketing major who hasn’t had to deal with any of the stuff our society has been throwing at people in the last couple of decades who would make this mistake.

      But, yeah, the wrong people made the wrong commercial — and this fiasco could wasily have been prevented.

      • 0 avatar
        28-Cars-Later

        Sure, just focus on the Jeep without a statement – what a novel concept.

        My thought to marketers and other liars: F**k your statements, nobody gives a damn what you think and ever will. You actually talk yourself out of more sales when you lecture or insult large swathes of the population than pandering to whomever you think will be pleased.

        • 0 avatar
          golden2husky

          This. A business should keep their mouth shut about deep-end or divisive politics. You can’t help but alienate as least as many customers as you attract. Look at Mr. PillowHead. His products will never be purchased again by my family, yet I’m sure some diehards will buy them just because of who he supports. Why get into all of that?

          • 0 avatar
            FreedMike

            I agree that politics in ads is tiresome and stupid, but I ask again: what’s divisive about what Springsteen was actually saying? It’s not like Springsteen was out there calling Trump or Republicans names, was it? Nope. He was just saying, “it’s time to stop all the BS and start getting along better.”

            I don’t see how that’s divisive, unless you take the tack that anytime that anyone you disagree with says something, you should automatically disagree with it. I’m sorry, but that’s not divisive – it’s just plain silly. And it’s snowflake behavior of the first order.

            And you could probably make the argument that if some conservative entertainer had played the “Springsteen” role in this ad, any number of leftists would have lost their s**t, just like conservatives are over Springsteen. And you know what? That just proves Springsteen’s point, if you ask me.

            We need to get over it, people. S**t like burning down Ferguson and the Capital riots are what happens when people give up on disagreeing agreeably.

      • 0 avatar
        wolfwagen

        I disagree. The grievance Studies major has been programmed to: Anything on the left is Great. Anything on the right is VERY VERY BAD. The grievance Studies major is not coming out of a conservative university, they are coming out of a liberal university. Anyone with clear thinking skills could see that this was going to be a problem.

        • 0 avatar
          Arthur Dailey

          Wolwagen: What is a ‘liberal university’ one that accepts or promotes anything that you disagree with? What is a ‘conservative university’ something like Liberty founded by evangelical Christians and promoting faith/belief first?

          Doesn’t America have enough problems with foreign schools/institutions that teach (indoctrinate?) those of other faiths in beliefs like Wahhabism? Are your saying that your ‘conservatism’ is good, while the ‘conservatism’ of other cultures is ‘bad/terrorist’?

          Or perhaps those with advanced degrees are more prone to ‘liberal’ beliefs because they believe in evidence and critical thought rather than conspiracy theories and the cult of personality?

          • 0 avatar
            Old_WRX

            Arthur Dailey,

            ‘What is a ‘liberal university’’

            Unfortunately a lot of US colleges and universities are getting overrun with dogma. At least this go round the dogma is aligned with the so-called left. A lot of the causes they claim to support are good, however, their behavior belies their supposed goals. Higher education in this country is being destroyed by jingoism — if you disagree with the mob in ascendancy, better keep your mouth shut.

            “Or perhaps those with advanced degrees are more prone to ‘liberal’ beliefs because they believe in evidence and critical thought rather than conspiracy theories and the cult of personality?”

            LOL. Good one. A little below the belt, but still a good try.

        • 0 avatar
          Lou_BC

          “The grievance Studies major is not coming out of a conservative university, they are coming out of a liberal university.”

          Post secondary education by it’s very nature shifts people to the centre of the political spectrum. Part of higher education is learning a process of critical thinking. It’s virtually impossible to sit on the left or right fringes if one applies the scientific process.

          Rightwing types like to accuse universities of brainwashing but the reality is that once you shine a light on ignorance, the shift occurs on its own.

          • 0 avatar
            Jeff Semenak

            “Post secondary education by it’s very nature shifts people to the centre of the political spectrum.”

            This statement is not provably true. It is however, completely wrong. Name one case of a Liberal speaker, being disinvited, protested and attacked on Campus by Conservative students in the US.

          • 0 avatar
            Lou_BC

            @Jeff Semenak

            “This statement is not provably true.”

            LOL

            https://www.pewresearch.org/politics/2016/04/26/a-wider-ideological-gap-between-more-and-less-educated-adults/

            It is easily proven to be true if you don’t source your information from Parler or Faux News.

    • 0 avatar
      6250Claimer

      Exactly! That ad made me want to puke. Glad to see it’s getting the backlash it deserves. And I’ve lost ALL respect for Bruce Springsteen. What little I had.

      • 0 avatar
        wolfwagen

        I lost all respect for him after he did his song 41 shots. Before he had all the information regarding the incident that his song was about.

        Pathetic POS – like most celebrities he forgot where he came from and who made him a celebrity. He will skate on any charges unless he was a real JO to the cop, even then he will get off with something lighter than you and I would get.

        • 0 avatar
          FreedMike

          I guess people aren’t allowed to sing songs about guys who get shot 41 times by the cops?

          You don’t think four policemen pumping 41 rounds into a guy – and that actually did happen, by the way – is just a little over the top?

          Sorry, cops who do this kind of s**t don’t deserve to be cops.

    • 0 avatar
      Snooder

      Lol, nobody under the age of 40 thought that would be a good ad. It’s fucking Springsteen.

  • avatar
    Jeff S

    Best to stick to the virtues of the product being advertised and not to political virtues which are polarizing.

    • 0 avatar
      FreedMike

      The only political virtue he was talking about was “let’s stop hating on each other over politics.” You really find that polarizing? I don’t.

      And before the inevitable “but…but…but…he’s said bad things about Republicans” outrage machine cranks up, for the record, I wouldn’t have had a problem with an entertainer who’s outspokenly right wing (say, Toby Keith) doing the same ad with the same message.

      If you ask me, the only people being “polarized” are folks who resent Springsteen’s left wing political stances. And that tells you exactly why a message like this one is needed.

      • 0 avatar
        ajla

        I’ll admit I prefer corporations to just stick to ads about talking frogs and dune-jumping trucks versus what Stellantis did on Sunday.

        • 0 avatar
          FreedMike

          Agreed, but if you’re going to wade into politics, the approach they took makes sense. Basically, the guy was just saying “let’s all try to get along.” That’s not very offensive. As I said before, I think the people whose undies are in a bunch about this are the ones who’ve long objected to Springsteen’s left-wing political orientation, and frankly, the same people would object to EVEYRONE having a left-wing political orientation.

          Given that a lot of these folks buy Jeeps, though, you’re right in questioning the wisdom of the move. Subaru might have had better luck, but The Boss ain’t exactly Subaru owner material (even if he did mention Subarus in one of his songs, “Pink Cadillac”).

          • 0 avatar
            Rick T.

            Basically, the guy was just saying “let’s all try to get along.” That’s not very offensive.
            ————–
            It’s offensive to the people who remember the reactions of people like him to the election of every Republican President elected in the last 40 years.

            While I will concede there were some on the other side who did the same, the breadth and depth are not comparable.

      • 0 avatar
        redapple

        >MIKE

        Key point.

        The LEFT has been burning and smashing all summer.
        The LEFT cancel culture has shut down the RIGHT.
        The LEFT has gone BESERK with a second level impeachment. (read the transcript of what Trump SAID on JAN 6. There s nothing incendiary in his speech. Nothing. (i ll save you some effort. The only mean thing he said is on PAGE FIFTEEN.))

        So the LEFT has been the one stirring the pot in the USA and ripping HER up.

        So I dont like a leftie (The Boss) asking me to unify. They caused it.

        I THINK THEY ARE PUNKING US

        • 0 avatar
          Arthur Dailey

          Henry II said “Will no one rid me of this turbulent priest!”. And four of his knights rode to Canterbury and murdered Thomas Beckett. Henry accepted responsibility and partially atoned by ‘performing a public act of penance on 12 July 1174 at Canterbury, when he publicly confessed his sins, and then allowed each bishop present, to give him five blows from a rod, then each of the 80 monks of Canterbury Cathedral gave the king three blows. The king then offered gifts to Becket’s shrine and spent a vigil at Becket’s tomb’.

          On January 6th at 2:24 Trump tweeted: “Mike Pence didn’t have the courage to do what had to be done to protect our Country and our Constitution”.

          At 2:26pm Pence and his family had to be escorted to safety by a Secret Service detail.

          But ‘the left is to blame’?

          Hopefully Trump will be held accountable through a fair investigation/trial and his words regarded throughout history in the same way as those uttered by Henry II.

        • 0 avatar
          Luke42

          @redapple:
          “The LEFT cancel culture has shut down the RIGHT.”

          “Cancel culture” just means boycotting stuff we don’t like.

          Voting with your wallet is the way you get things done in a free country.

          All y’all are free to go burn your Nikes, smash your Keurig, replace your Goodyear tires. That’s cancel culture.

          What’s the problem again?

          • 0 avatar
            28-Cars-Later

            Not quite, much closer to a [for now much] milder imitation of behavior in Mao’s Cultural Revolution.

          • 0 avatar
            Luke42

            Trump’s the one who asked the Chinese government to help him win the election.

            https://www.reuters.com/article/us-usa-trump-bolton-book-idUSKBN23O3B7

            And he asked the Ukrainians to help him win. And he asked the Russians to hack Hillary Clinton’s email during the 2016 campaign (which they did).

            See a pattern?

            And you pretend the Democrats are the Chinese party?

          • 0 avatar
            28-Cars-Later

            Right, because the PRC in any way wants to help the man fighting them in a trade war or the Western controlled Ukrainian government be able to do anything when it cannot even win a proxy war in the Donbass. The Soviets or any other power would have struggled to rig the 2016 election, and I doubt they directly or indirectly had a hand in rigging the 2020 election.

            Post 2016 the Demsheviks employed the brilliant tactic of projection, because yes its the evil nationalist Republithugs with KGB ties *never* the globalist war party of the wealthy elite whose members have been identified as sympathizers or assets in the past. When you have near total control of all relevant media, you can make up whatever you like and a sizeable portion of the population will believe it.

            We’ve always been at war with Eastasia.

            https://www.latimes.com/archives/la-xpm-1999-sep-24-mn-13488-story.html

            https://www.forbes.com/2009/08/27/ted-kennedy-soviet-union-ronald-reagan-opinions-columnists-peter-robinson.html?sh=a031b0d359ab

            https://observer.com/2017/11/john-conyers-accused-of-sexual-harassment-but-his-kgb-ties-are-worse/

          • 0 avatar

            “What’s the problem again?”

            If you don’t support Democrats you will lose your job, you kids will report you to FBI, your wife will divorce you, you neighbors will ask you to move to other neighborhood.

        • 0 avatar
          Verbal

          It never ceases to astonish me how people will twist themselves into pretzels defending Agent Orange. And I’m not even a liberal.

          • 0 avatar
            Art Vandelay

            Agent Orange? Naa, that was your side’s war. But hey, after 50 or so years the VA is stepping up and doing the right thing. A good friend of my family did finally get the VA to acknowledge his health problems. Course it was after he was diagnosed with ALS but hey, it’s all good, right?

            Odd you tag that moniker to a dude you hate so when it was LBJ dumping it on a generation of Soldiers and Marines.

            Fnck off dude

        • 0 avatar
          FreedMike

          @redapple:

          I got as far as “the left” on your post. That’s all I needed to hear.

          This “the left” or “the right” garbage assumes either side is this monolithic, Borg-like hive mind that acts as one at all times. That’s nonsense. If I’d taken that tack, I’d have lost out on a woman I love dearly who happens to be a conservative Republican who actually voted for Trump (and regrets it now, by the way), and she’d have lost out on me. How stupid would that be?

          We just decided to accept each other’s beliefs as different but not bad. It’s not easy, but you know what? It’s not all that hard either. Try it sometime. That’s all that Springsteen was trying to say, and if the message had been coming from a right-wing entertainer, it’d have been equally intelligent.

          I’d say you just made Springsteen’s point for him.

          • 0 avatar
            wolfwagen

            The guy who says let’s stop heating each other over politics is the same guy who has been a war with Republicans for decades, is kind of like Jeffery Epstein saying let’s stop child sex trafficking/kiddie porn.

            (i could go on and on with analogies)

            Get the picture?

          • 0 avatar
            FreedMike

            Sure, he’s been “at war” with Republicans for a long time – as long as you define “war” as “he disagrees publicly with Republicans.”

            But that’s part of American politics today – anyone who disagrees with you publicly is your enemy.

            You’re part of the problem Springsteen is talking about. Good job proving his point.

  • avatar
    Superdessucke

    Man. Preach to us about unity as you’re driving around and then you get your bleep busted for DUI a few days later, LOL!!! Very, very fitting for our current times, IMO.

  • avatar
    Land Ark

    I’m genuinely impressed with the response by Jeep’s spokesperson.

    I heard this morning that Bruce’s BAC was.02, so well under the legal limit. Of course, if you are acting unlawfully, recklessly, or appear impaired you can get charged with DUI. I’d be interested to know more of the details.
    Clearly he was up to no good as someone of his stature in New Jersey would typically get any pass available to give.

    • 0 avatar
      MRF 95 T-Bird

      A bac of 0.02 is what would register after say a kids christening or similar party. It’s not like he was doing Jell-O shots at the shore. Heck you could probably register 0.02 by drinking a near beer or an energy drink. This is where police discretion matters even for a famous person.

      • 0 avatar
        FreedMike

        Yeah, but imagine this headline: “New Jersey police stop Bruce Springsteen for DUI and let him go.” Not a good look.

        • 0 avatar
          Art Vandelay

          But that is why you have the limit. So my question would be what was he doing that made a law enforcement officer write Bruce freaking Springsteen a ticket for DUI with him blowing only a .02? I feel like there is a part of this we arent getting.

          • 0 avatar
            mcs

            It was on Federal land, so it wasn’t New Jersey police. Spent summers there as a kid. My grandparents made their fortune smuggling liquor up the Shrewsbury River during prohibition.

          • 0 avatar
            FreedMike

            @Art: cops tend to be zero-tolerance on DWI for a simple reason: it’s a HUGE moneymaker. Here in Colorado, the fines, fees and various court costs for a DUI charge add up to around three grand for a first offender. Clearly it’s a bit more lucrative than writing a ticket for doing 50 in a 40.

    • 0 avatar
      Garrett

      The BAC “limit” isn’t a limit.

      It’s legal presumption. As in you are legally presumed to be guilty if your BAC is above that level.

      If you go above the posted speed limit, you are legally presumed to be speeding.

      You can still be DWI below the limit. You are not automatically presumed to be intoxicated, so that’s why things like driving behavior, field sobriety tests, etc. come into play.

      It’s like being pulled over for going 5mph below the speed limit on the freeway….but visibility is 15 feet and the road is covered with ice. You aren’t breaking the speed limit, yet you are still traveling g at an unsafe speed.

      • 0 avatar
        Art Vandelay

        So Springsteen at .02 is acting drunk enough for the LE agent to cite him? What en effing lightweight pansy.

        • 0 avatar
          Lou_BC

          Alcohol has a direct correlation to “impaired” function. It’s been tested in courts for decades. I don’t know what is considered legally impaired in the jurisdiction where Springsteen was arrested. A BAC of 0.02 is low. .05 or .08 are the limits I’ve seen.
          The “impairment” could have been due to “other” substances or a combination. A guy like Springsteen can afford an expert lawyer to beat this rap. The law is supposed to be blindly equal but deep pockets tilts it in your favour.

          • 0 avatar
            ToolGuy

            Possibly more to the story.

            “According to court documents released Thursday, Mr. Springsteen was charged with driving while intoxicated on Nov. 14 after a law-enforcement officer saw him take a shot of tequila and start his motorcycle’s engine.

            The officer told Mr. Springsteen that alcohol consumption was prohibited where he was—Sandy Hook, N.J., an area that includes a lighthouse and beaches. During a field sobriety test, Mr. Springsteen “took 45 total steps during the walk and turn instead of the instructed 18,” according to a statement of probable cause, which also said he smelled strongly of alcohol “and had glassy eyes.” The rock star wouldn’t submit to a preliminary breath test.

            Mr. Springsteen told the officer that he was planning to drive out of the park and said that he had two shots of tequila in 20 minutes, according to the statement, which also said that the 750 milliliter bottle of Patrón tequila was completely empty.”

            https://www.wsj.com/articles/bruce-springsteen-court-records-say-he-got-on-motorcycle-after-a-shot-of-tequila-11613076351

          • 0 avatar
            Lou_BC

            ToolGuy – sounds like Bruce was juiced!

  • avatar
    EBFlex

    Hilarious when cancel culture strikes libs. Sorry Bruce no sympathy from me. You should have never been chosen to do the ad in the first place with your anti-American rhetoric.

    Mike Rowe would have been a FAR better choice and in choosing him, the ad would have meaning, purpose, sincerity, and still be on the air.

    • 0 avatar
      Art Vandelay

      Nope. Mike Rowe advocates for working hard. Ask Dolly Parton how such a spot went over.

    • 0 avatar
      golden2husky

      Nothing wrong with cancel culture. None. You don’t like something a company does (or doesn’t do)? Don’t buy their products. Vote with your wallet. Sounds like good old fashioned capitalism to me. I have a list of companies that will never directly get a dollar from me no matter even if the product is good. That’s not a left/right thing – its a good thing.

      • 0 avatar
        Old_WRX

        golden2husky,

        “Nothing wrong with cancel culture.”

        Cancel culture is not at all the same thing as boycotting. People who have been cancelled have often lost their careers. Cancelling is a vicious and groundless attack. The people who do the cancelling rarely have any reason other than the victim holds political views the cancelers disagree with. If you got the idea that canceling is OK from the media you read, you need to change media — they are whitewashing.

    • 0 avatar
      FreedMike

      “Anti-American rhetoric”.

      Translation: the guy disagrees with me politically.

      Troll elsewhere, EB. You’re old news.

  • avatar
    gasser

    This DUI arrest occurred back in November. What fools at Jeep allowed this very expensive ad to go forward in the current culture of jumping down everyone’s throat for anything?? I doubt this ad had Jeep’s desired effect, whatever that may have been.

  • avatar
    jkross22

    The ad worked. It got people’s attention and got people uttering the word Jeep. We’re 4 days after the ad aired and we’re still talking about it. This is hard to do.

    And for what? Because Bruce Springsteen talked about unity. Oh the horror.

    Jeep: 1
    Everyone else: 0

    • 0 avatar
      Art Vandelay

      I am curious how those on the other side of the aisle would feel if we had, say Ted Nugent delivering the same message behind the wheel of a classic Bronco or Blazer.

      No sane person has an issue with that message, but sometimes the messenger does matter.

      Course Ted would probably be sober

      • 0 avatar
        Rick T.

        Bingo!

        He would be too “controversial.” I believe the Motor City Madman says he never indulges in mind altering substances.

        • 0 avatar
          golden2husky

          … I believe the Motor City Madman says he never indulges in mind altering substances…

          Odd. I thought that was what destroyed his mind.

          The boss was a poor choice – as much as I like his music, he is an outspoken liberal. The message would have worked much better with a person that is known for being a centrist. You can’t promote “unity” with a spokesperson that has a hard-line stance in either direction.

      • 0 avatar
        jkross22

        I dunno… I doubt there is a messenger anodyne enough for the professionally offended to not want to rage against something, shake their hands in the air or just burst into tears.

        It’s pathetic.

        • 0 avatar
          Art Vandelay

          I just thing Springsteen is an old windbag and I never espically cared for his politics or music.

          I do buy plenty of music from artists that I don’t agree with politically. Rage Against the Machine and REM both are in my heavy rotation (actually one of my favorite Rage songs is “Ghost of Tom Joad” which is a Springsteen song, but they do it so much better) and I currently have a chunk of money being held hostage by Alanis Morisette because she didn’t cancel the show I have tickets to, but postponed it to some future date.

          Wouldn’t expect any of them to be saying much about unity though. (Maybe Alanis…she has some inner peace thing going on that seems to give her joy while also keeping her from making a decent album, but I digress).

          Bruce has been calling the right idiots for decades now. Those people are predictably rolling their eyes.

      • 0 avatar
        MRF 95 T-Bird

        Nugent ran around on stage waving a firearm and threatened elected officials. He not only violated the tenants of the NRA safety course but was also investigated by the secret service. He also refused to do the USO tour when invited.
        Springsteen has been an advocate for the working class, emergency services, police and veterans for all of his career.
        Yeah there’s a difference.

        • 0 avatar
          Art Vandelay

          Fair enough @MRF. So substitute a dude I have seen at multiple USO shows then to include on a little middle of nowhere Forward Operating Base that wasn’t especially easy to get to. Toby Keith.

          Clearly a guy who “Supports the troops”. I think we know how it would go. Just read the headlines when he had the gall to play Trump’s inaguration (Just like he’d done for Bush and Obama before him). Unity!

          • 0 avatar
            Luke42

            Toby Keith lost me with the “a boot up their @$$”.

            That was around the time I was kicked out of the Republican party for insufficient bloodlust.

            A bunch of hotheaded politicians unencumbered by the thought process were sending my friends off to war, and I wanted no part of any of that.

            Toby Keith is plenty polarizing.

          • 0 avatar
            Art Vandelay

            You aren’t wrong @luke. So is Springsteen.

      • 0 avatar
        FreedMike

        @Art:

        You’re actually comparing Nugent to Springsteen? That’s a stretch, and I’m not even talking their music careers (I mean, seriously…”Born To Run” versus “Cat Scratch Fever”? It ain’t even close…). Nugent is a loudmouthed dingbat who says stupid s**t for the sake of saying stupid s**t. Agree or disagree with his politics, but that ain’t Springsteen.

        A better comparison would be to a well known conservative entertainer whose brain is firing on all cylinders (think someone like Toby Keith). And, no I wouldn’t be offended in the least if that guy did the Jeep commercial and was talking about unity. Matter of fact, I think that’d be great. So would lots of other people of my ideological ilk.

        • 0 avatar
          Art Vandelay

          Yeah, I’m sure nobody would gripe about Toby Keith or him playing Trump’s inauguration.

          You and I both know that if they had Toby Keith up there the airwaves and editorial pages would be full of smug little people using words like “tone-deaf” to describe it. Again, Ask Dolly Parton, and she isn’t even known for being any sort of political.

          As an aside, I’ve probably seen him more than any other performer live due to his prolific USO touring. The “Ballad of Balad” pretty much sums up the experience of Iraq lol.

          • 0 avatar
            FreedMike

            You’re exactly right, Art – people would have been outraged, and I think that proves Springsteen’s point. Toby Keith is not some raving Qanon freak – he’s just a politically conservative guy who is out front with his opinions.

            Springsteen wasn’t blaming anyone – he was just saying this is how America is now, and that we need to get the hell over it. And he’s right. If Toby Keith had said the same thing in a Jeep commercial, he’d have been right too.

  • avatar
    lonborghini

    No meeting in the middle with white christian nationalist nazis. Not going to happen.

    • 0 avatar
      Luke42

      That was my reaction to the commercial as well, it was just harder for me to articulate it.

    • 0 avatar
      Daniel J

      Or the communists wokersters and “anti-racists” racists.

      I can play too.

      • 0 avatar
        Lou_BC

        All of you have valid points. Both sides have factions that cannot be swayed.
        With that being said, In the USA, “white christian nationalist nazis” have been much more deadly than domestic communists or “anti-racist racists.
        Right wing terrorists have killed more Americans than foreign or domestic Muslim extremists.

        • 0 avatar
          Art Vandelay

          You sure about that @Lou? I don’t want to pick nits here, but that last group got 2977 in one day 20 years ago.

          I know it was a long time ago, but as we are still engaged in the war that resulted from it it seems relevant.

          • 0 avatar
            Lou_BC

            @Art Vandelay – it is a mind boggling fact.

            “As of 2020, right-wing extremist terrorism accounted for the majority of terrorist attacks and plots in the US and has killed more people in the continental United States since the September 11 attacks than Islamic terrorism.”

          • 0 avatar
            Art Vandelay

            Isn’t it sort of manipulating the stats to start counting the day after one of the parties you are tracking had their big showing though? That one day they are skipping was kind of a big deal. Like saying “Not counting mass shootings in Colorado and Las Vegas…”

          • 0 avatar
            Lou_BC

            @Art Vandelay – white supremacy is the biggest terrorist threat in the USA.

    • 0 avatar
      FreedMike

      @lonborghini:

      And many conservatives would say the same thing about the left-wing nutcases, like antifa. It’s like we are REQUIRED to think of someone who disagrees with us as some raving idiot on the far opposite wing to us. Well, yeah, people like that are out there, but I’d say well upwards of 95% of the people who disagree with you on “the right” are NOT goose-stepping idiots.

      Put differntly: if you really think that the Capitol riots were somehow a true representation of conservative America, the crowd that rushed the Capitol would have been many, many times larger. Heck, in the end, it was only a small percentage of the larger crowd that did all the lawbreaking and violence. The violent ones were all fringe idiots.

      This, I think, is precisely the problem Springsteen was talking about: we have become conditioned to think that someone who disagrees with us is automatically some raving lunatic. That’s just not the case.

  • avatar
    Art Vandelay

    See though, I was right in my earlier post about one thing…Look at that picture and tell me he doesn’t look constipated. Dude always looks and sounds like he needs way more fiber in his diet. Hopefully he doesn’t go out like Elvis.

  • avatar
    Lichtronamo

    Chrysler needs to go the way of Buick and Lincoln all in on CUVs. The Peugeot 2008, 3008, and 5008 make the core of the new line up, while keeping the Pacifica and Voyager. As much as I like the 508, I don’t see it’s worth the effort at a sedan.

    The Jeep Grand Cherokee L seems to take the place of the Durango. If there is a future for a RWD platform within Stellantis, then there is the potential for a new Charger and Challenger. Otherwise it seems like a limited market with the need to play catch up by investing in EVs. Maybe Dodge stays viable with an EV.

  • avatar
    jkross22

    What a bummer – Jeep replaced the original SB ad with some marketing drek ad on YT.

    A shame – the original ad got people talking about Jeep while at the same time pissed off a ton of haters because the message, ironically, was one of inclusion.

  • avatar
    SnarkyRichard

    Apparently he was riding a motorcycle in Sandy Hook State Park and had a couple of shots of Patron offered to him by fans with whom he posed for pictures . Since he was below the legal limit it seems like much ado about nothing except maybe the cop fearing for his job if he didn’t do something to follow up . Maybe Springsteen will do a Tequila commercial next ?

  • avatar
    Art Vandelay

    SHITHEAD

  • avatar
    28-Cars-Later

    This is how you know your legal system has jumped the shark:

    “consuming alcohol in a closed area”

    These are already serious charges:

    “driving while intoxicated, reckless driving”

    but somehow if you can get out of these Bruce, we will crucify you for the heinous crime of:

    “consuming alcohol in a closed area”.

    …which apparently is a traffic citation in NJ which carries no jail time, but you still plead guilty to it and pay a fine.

    https://rosenblumlaw.com/our-services/criminal-defense/new-jersey-open-container-law/

    My thought is: who cares if you’re already charged with a DUI? The statute seems to be intended to punish proles for open containers in public, at the beach etc. If you read the link, I find it hilarious a *lifeguard* can issue a *traffic citation* to beachgoers if their soda cans are filled with any alcohols and the lifeguard can smell it.

  • avatar
    SCE to AUX

    Do celebrity endorsements move the needle on any product or cause?

    I’ve said this before, but if Jill Wagner couldn’t sell Mercurys, that brand was beyond all hope. In that case, the product was definitely at fault.

    Alternately, some celebrity endorsements turn me off to the product.

    The Jeep ad backfired. Jeep pulled it – not because of Bruce, or because they no longer hope for unity, but because it *was bad for the brand*. In the end, that’s all they really care about. It will be interesting to see if their sales suffer in the next couple months.

    • 0 avatar
      Daniel J

      I think if it’s a celebrity where the product fits into what they do.

      Like Tony Hawk selling Groove life rings.

      Bret Farve selling copperfit.

      Some A or B list celebrity selling cars they’d never drive? No. Did Mathew Mcconaughey sell many lincoln’s? Does he drive any personally?

    • 0 avatar
      ToolGuy

      • There are all kinds of little here-and-there celebrity or opinion-leader *promotional* deals (as opposed to national ad campaigns). These are probably generally effective and well worth the relatively low cost. [It is pretty cheap to give away five vehicles, for example.]

      • In the automotive business in the U.S., when you sign a celebrity for a major national ad campaign, it is often more about the decision-makers at The Big Automotive Company than about how much any needles are going to be moved. Example: I have seen companies spend big $$$$$ for a Super Bowl ad because the newly-promoted Head Marketing Person was a lifelong football fan. Regardless of whether the ad worked for the company he worked for, the whole experience worked for him. (Got to meet his heroes, got a bunch of swag that he can display in his man-cave for all of eternity, yada yada.)

  • avatar
    DenverMike

    I’m so sick of it. Can’t we all just get a bong? Seriously. And the continued prohibition of cannabis has got to end. Federal, state, whatever. It’s way beyond stupid.

    I’m not saying pot can’t impair driving, except I’d rather be driving surrounded by autos with stoned drivers than drunks, coming at me, etc. Or any place surrounded by drunks vs stoned.

    But putting users in jail is criminal in itself. Who can do that and still look at themselves in the mirror? I’d be forced to resign.

  • avatar

    How it is different from “Imported from Detroit” Chrysler ad with MNM? But yes, it is more boring like “Boss” himself.

    • 0 avatar
      slavuta

      Fake unamerican unsinger, in fake “kansas”, making fake statements, delivered by fake marketers… Total incompetency = new America. Welcome to hell.
      google “liberation road”
      We’re definitely in the right place now. As they say, don’t run from the destiny.

  • avatar
    Jeff S

    @FreedMike–No I don’t find the ad polarizing myself but many on the Right find it polarizing. A car ad is not the place to tell people to get along. It is just better to stick to the product itself and if they want to add an American flag to the ad without making a statement then that would work.

    The Imported from Detroit was a good series of ads.

    • 0 avatar
      FreedMike

      I agree with you, Jeff – politics and car ads don’t mix. But I’m not finding anything even remotely offensive about the political content of that particular ad, and those who are offended are probably the same people who are offended by anyone who says anything that they don’t agree with.

      And that, friend, is exactly the problem Springsteen’s talking about here.

  • avatar
    Art Vandelay

    As they were in Kansas, they should have gotten Kansas to do a Chrysler ad too as the brand is “Dust in the Wind”

  • avatar
    Jeff S

    @FreedMike–True but when you read some of the comments about this ad on this site many see getting along as a political statement assuming that this is a pro left pro Democrat statement. I myself don’t see that but little did I ever believe that distancing yourself from others during a pandemic and wearing a face mask was political instead of a public health issue. Agree that those who would be offended by this ad would probably be offended by anything that is said that is contrary to their beliefs but then that is a segment of potential Jeep customers. Unfortunately we live in divisive times where people are less tolerant of others beliefs. Best to avoid ads that even give a hint of politics. I completely understand the message of this Jeep ad and do not take offense but then that is just me and not everyone.

  • avatar
    Jeff Semenak

    Since Springsteen was paid to shill, I don’t take anything he said in the ad seriously. It’s not like, he actually believes what he was paid to say.

  • avatar
    Jeff S

    Whether or not Springsteen believes what he is paid to say or not is not really the point. The ad got pulled. If the ad’s purpose was to get attention and be controversial then it was successful but the ad was less about the product which the purpose of an ad should be about the product especially one during the Super Bowl. Might be time for Stellantis to get a new advertising agency.

  • avatar
    Art Vandelay

    What a $#!+head.

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