Zoox Shows Off Robotaxi Prototype

Matt Posky
by Matt Posky

Zoox, Amazon’s self-driving vehicle startup purchased over the summer, revealed a prototype robotaxi on Monday. The urban EV adheres to the familiar shuttle philosophy that has brought boxy mobility solutions to numerous towns around the globe. While these pilot programs have had mixed success at best, corporations see them as part of an on-demand future where everything is available by app.

Designed and manufactured in the United States, the Zoox vehicle is purpose-built for autonomy and offers bidirectional driving capabilities and four-wheel steering. However, we would be lying if we said the concept seemed terribly different from the earlier prototypes offered by May Mobility, Jaguar Land Rover, and over a dozen other companies that may not fit quite as neatly into the startup or legacy automaker pigeon holes.

But Zoox’s pod is supposed to be better, more capable, and ready to service customers in a densely packed urban environment. And there’s reason to believe some of the hype. For example, the robotaxi has been equipped with a quite large 133-kWh battery. That’s gigantic (in 2020) for a car that seats four and is roughly the size of a subcompact sedan. Despite the vehicle’s 5,400-pound curb weight, that should make it capable of running errands all day if it’s not racking up too many highway miles.

Though it could. Zoox said its robotaxi would be capable of cruising autonomously at 75 mph without a driver. It doesn’t even have the physical controls to make that necessary, which would be a marvel if the company had any intention of selling it to prove that it works. Instead, Zoox is planning on operating its own ride-hailing service to complement public transportation in cities. We’ve seen this happen before, often with help from government grants intent on promoting green technologies.

They typically work out well in the beginning and often provides the town with favorable news coverage. But locals frequently bemoan these types of transportation solutions after it becomes clear that their supplemental nature has been confused with superfluousness. Many shuttle or ride-sharing initiatives simply never amass the kind of ridership necessary to warrant their continued existence. We’ve also seen autonomous initiates stalled by inclement weather or a minor mishap.

Zooxs thinks it can do better by providing a higher level of autonomous competency and a battery that can last for 16 straight hours.

“Revealing our functioning and driving vehicle is an exciting milestone in our company’s history and marks an important step on our journey towards deploying an autonomous ride-hailing service,” said Aicha Evans, Zoox CEO Aicha Evans. “We are transforming the rider experience to provide superior mobility-as-a-service for cities. And as we see the alarming statistics around carbon emissions and traffic accidents, it’s more important than ever that we build a sustainable, safe solution that allows riders to get from point A to point B.”

We’re not too keen on the everything-as-a-service concept corporations are floating but we’re curious to monitor how Zoox’s pod shapes up. The manufacturer is promising fairly impressive capabilities and we can see it having some urban delivery applications, which is undoubtedly great news for Amazon. Unfortunately, we’re now required to be overwhelmingly skeptical until we’ve seen it in action. Any company can throw a set of sliding doors on a cube with tires and call it a groundbreaking autonomous vehicle these days. And too many have already for us to trust that Zoox has really broken new ground. Without serious road time, this is just another unproven mobility box.

[Image: Zoox]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
  • TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
  • Keith Most of the stanced VAGS with roof racks are nuisance drivers in my area. Very likely this one's been driven hard. And that silly roof rack is extra $'s, likely at full retail lol. Reminds me of the guys back in the late 20th century would put in their ads that the installed aftermarket stereo would be a negotiated extra. Were they going to go find and reinstall that old Delco if you didn't want the Kraco/Jenson set up they hacked in?
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