Project Vector: JLR Debuts Autonomy-ready Shuttle Pod

Matt Posky
by Matt Posky

Destination Zero is a catchall for Jaguar Land Rover’s future projects. It envisions a tomorrow where pollution, traffic congestion and accidents have all been eliminated — hence the “zero” suffix. While the company probably has bigger fish to fry, what with the coronavirus-related parts shortage and financial troubles in several key markets, it has made investments into self-driving tech and electrification like every other automaker. Sometimes you have to show your hand to prove you’re still at the table.

On Tuesday, the company announced Project Vector — an adaptable city vehicle that’s claimed to be “autonomy-ready.”

Developed at the National Automotive Innovation Centre in collaboration with parent company Tata Motors and the University of Warwick, JLR said it plans to use the vehicle as part of a mobility service in Coventry late next year. While the autonomous shuttle business has picked up steam around the world, many are pilot programs not intended to do much more than help municipalities decide if the service is right for them. This will also be the case for JLR’s pod, which will simultaneously be evaluated by the manufacturer as it carts around the locals.

Most of the details surrounding Project Vector have been obscured by its status as a concept vehicle. We do know it will come with traditional controls and have a highly configurable interior — allowing it to work as a delivery vehicle for people or goods when it’s not acting as personal transportation.

At four meters long, the pod is supposed to maximize interior volume by stacking the cabin atop the powertrain and battery in the skateboard-style setup. But the rest is foggy. Jaguar Land Rover hasn’t shared things like battery size or how fast Project Vector is around the Nürburgring (because you’re probably dying to find out). We imagine it probably doesn’t know those things at this juncture, either. In fact, the best information we received had more to do with the manufacturer’s vision of autonomy than it did any physical product.

From Jaguar Land Rover:

The megatrends of urbanisation and digitalisation make connected urban mobility systems necessary and inevitable. Shared and private vehicles will share spaces with and be connected to public transit networks, so you can travel on demand and autonomously. That is a complex task, best achieved by working together with partners across the spectrum of vehicles, infrastructure and the digital world.

Future urban travel will be a composite of owned and shared vehicles, access to ride hailing and on-demand services as well as public transport. Our vision shows the vehicle as a flexible part of the urban mobility network that can be adapted for different purposes. The intention is to collaborate with Coventry City Council and the West Midlands Combined Authority to plan a mobility service from late 2021, as a living laboratory for future mobility on the streets of Coventry.

JLR seems to view vehicle-to-infrastructure comms as unavoidable, with the community sharing vehicles through multiple networks. That seems at odds with a firm that focuses on selling high-end products to private buyers, but it’s in line with the industry’s general push towards autonomy. With the United Kingdom planning to ban the sale of new internal combustion vehicles in 2035, you can hardly blame it.

[Images: Jaguar Land Rover]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Ajla Ajla on Feb 19, 2020

    "a tomorrow where pollution, traffic congestion and accidents have all been eliminated" -Jaguar and Land Rover. What a time to be alive.

  • Dal20402 Dal20402 on Feb 19, 2020

    You're never going to eliminate traffic congestion as long as every road user takes up 200+ square feet of space. It's just physically impossible.

  • Rochester I'd rather have a slow-as-mud Plymouth Prowler than this thing. At least the Prowler looked cool.
  • Kcflyer Don't understand the appeal of this engine combo at all.
  • Dave M. This and the HHR were GM's "retro" failures. Not sure what they were smoking....
  • Kcflyer Sorry to see it go. The interior design and color options in particular are rare in the industry
  • Wolfwagen Here is my stable. not great not bad I try to do as much as possible. I work for an Aftermarket automotive parts company so I can get most parts at a discount.i try to do as much of my own work as possible. My wife hates that I spend time and money fixing the vehicles but she doesn't want car payments either so...2019 VW Atlas 50K (wife's) Only issues so far were Brakes and normal maintenance.A Bad Cat Converter which was covered and a replacement of the rear bank head gasket which was a manufacturing defect due to improper torquing at the factory. All under warranty2003 Saab 9-5 Arc Wagon (my DD) 116 K picked up used last year. Replaced Struts, brakes, hatch struts, motor mounts, D/S swaybar link, Timing belt, water pump and thermostat Power steering pump Fuel pump, Both Front window regular rollers, Heater core and cabin air filter. Oil and transmission changes. Love the car but Saab/GM packaging is a nightmare.2005 Cadillac Deville (former DD now Son # 1 DD) picked up used 5 years ago with only 47K now 83K Plugs, coils, P/s pump, Water pump, hoses, P/S lines (mechanic job) evap valve, brakes, Front brake calipers and rear brake calipers. Currently has oil pan gasket leak - looking to have a mechanic do that2009 Mini Cooper (Daughters dd)picked up 2 years ago 67K Brakes and thermostat house to clear check engine light2001 Mazda Tribue (Son#2 dd) 106K picked last summer after he severely damaged a 2004 Hyundai accent. Oil changes
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