Plug Power Expands ECommerce Use of Hydrogen and Fuel Cells at Walmart

Jason R. Sakurai
by Jason R. Sakurai

Plug Power, a provider of hydrogen engines and fueling solutions, is expanding its support of Walmart’s eCommerce network. Plug Power currently supports more than 9,500 GenDrive fuel cell-powered vehicles used by 37 Walmart distribution centers across North America.

Plug Power has provided GenKey hydrogen and fuel cells since 2010 for Walmart’s material handling fleet. The company began expanding into Walmart’s eCommerce network, with the first deployments in August 2020, and additional expansion planned in 2021.

Flexibility, scalability, and fast fueling make Plug Power products positioned for growth and the peak demands of eCommerce applications. Operating at 99 percent uptime with constant power performance in Walmart’s material handling fleet, Plug Power enabled Walmart to fulfill increased demand from customers during the pandemic.

ProGen and GenDrive fuel cell solutions power a variety of vehicles including material handling trucks, tuggers, automated guided vehicles, airport ground support equipment, and Class 3-8 commercial fleet vehicles for middle and last-mile delivery applications.

“This application expansion signifies the next step as we support Walmart’s eCommerce business while helping them meet the operational goals important to both Walmart and consumers,” said Andy Marsh, Plug Power CEO.

“The challenges this year have increased demand on leading brands providing necessary goods and services to customers. At our distribution facilities across the country, our decision to be an early adopter of hydrogen fuel cells has helped us manage and meet the increased demand for food and basic supplies,” said Jeff Smith, Senior Director Walmart Supply Chain. “This is why we’re excited to expand these solutions into our eCommerce network in 2021.”

Creating the first commercially viable market for hydrogen fuel cell (HFC) technology, Plug Power deployed over 38,000 fuel cell systems for e-mobility and has become the largest buyer of liquid hydrogen. A significant value proposition to end-customers, this includes environmental benefits, efficiency gains, fast fueling, and lower operational costs.

Leveraging its know-how, modular product architecture, and foundational customers the company is expanding into other markets including zero-emission on-road vehicles, robotics, and data centers.

[Images: Plug Power]

Jason R. Sakurai
Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

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  • Jeff S Jeff S on Dec 18, 2020

    If Walmart is looking at hydrogen fuel cells instead of pure EVs then there is something to hydrogen. Regardless of people's opinions about Walmart they have one of the best most efficient distribution systems and Walmart runs very efficient operations. I commented on another article that for most commercial uses hydrogen was a more viable option versus pure EVs. Walmart realizes that eventually they will not be able to buy new diesel trucks due to regulations and hydrogen gives them a more cost effective way for long distance transportation. This also gives Walmart the green credentials.

  • Jimble Jimble on Dec 18, 2020

    Nice puff piece. Did they pay you for reprinting their press release? I like this company and wish them the best -- they're located near where I grew up, and they're trying to carve out a useful niche with interesting technology. But they've never been even close to profitable and it's hard to see how they ever will be because they're dependent on a very small number of customers that could easily yank the rug out from under them.

    • RHD RHD on Dec 19, 2020

      As soon as they start to feel safe, Walmart will "renegotiate" their contract, entirely to Walmart's favor, of course. Plug Power will have to take it or leave it. "I am altering the deal. Pray I don't alter it further."

  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.
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