The 2020 SEMA Show Is Toast

Steph Willems
by Steph Willems
the 2020 sema show is toast

Big gatherings of people who’ve traveled from across the country — and globe — continue to be unpopular, and for very obvious reasons. So it’s no shock to hear that the 2020 edition of the popular Specialty Equipment Market Association (SEMA) trade show will not go ahead as planned.

Scheduled for early November, the show, as in past years, would have provided the usual catnip for the aftermarket crowd. Assembled at the Las Vegas Convention Center, they’d ooh and ah over the latest accessories on offer from aftermarket manufacturers and OEMs alike. Organizers claim they still haven’t decided what, if anything, will take its place.

With the coronavirus still marching through the U.S., going on with the show was out of the question.

“While both event organizers and industry members have been working tirelessly to deliver an outstanding SEMA Show in November, mounting uncertainty has rendered continuing with the event inadvisable,” organizers said in a statement. “SEMA expects the decision will bring much-needed clarity to an uncertain picture and will help exhibitors, attendees and partners plan accordingly.”

An online exhibition of some sort seems likely, at the very least.

“Recent SEMA Show survey results indicated interest in a possible virtual tradeshow with related live elements. SEMA will work with industry members to determine interest levels on specific alternatives,” the group said in a release.

The cancellation of the real, in-person SEMA show is just the latest trade show to fall victim to the pandemic. Last month, it was announced that the 2021 edition of the Consumer Electronics Show — another Las Vegas tradition — would not take place in January. The LA Auto Show, slated for late November, remains a go, officially, at the present moment, though few believe it will actually go ahead as planned.

[Image: SEMA]

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  • Eggsalad Eggsalad on Aug 06, 2020

    The convention industry is how I've made my living for 30+ years. I don't anticipate being back to work until 2023 at the earliest.

  • Ect Ect on Aug 06, 2020

    I'm shocked that it took them so long to cancel it.

  • FreedMike So it has transited out of existence here...
  • TheEndlessEnigma Self fulfilling prophesy. Ford spends virtually nothing on sales and marketing for the Transit....then scratches their collective heads not understand why it doesn't sell to their assumed objectives. If you do not market the vehicle, it will not sell. Pretty simple to understand really. Ford sure is working hard to make itself a niche automobile company, trucks and SUV's only. But that's OK, Kia/Hyundai/Toyota/Honda and yes even Volkswagen & Nissan are more than happy to sell to those customers Ford is apparently happy to walk away from.
  • NJRide I would think this segment would have a following but I guess not enough of a price difference with larger vans and probably too unrefined to be a sort of minivan alternative
  • Stuki Moi "...until I realize they're just looking for an open spot that doesn't have a hydrant next to it."As if that's some sort of excuse..... It's almost up there with the yahoos who effectively park, blocking a street, to wait for someone who looks like he may be, maybe..., leaving his parking spot at some point in the future.If you need to park; practice drive and dive. Cars have good brakes these days. Keep traffic flowing, come what may. That's the name of efficient driving game. Not all manners of "yes, but I'm like, you know, like...." so that everyone else are stuck behind you.
  • Dukeisduke I don't listen to AM that much, but I still listen. I think it's stupid not to include it in new cars.