CX-30 Propels Mazda to Another Monthly Sales Gain

Steph Willems
by Steph Willems
cx 30 propels mazda to another monthly sales gain

The not-quite-subcompact CX-30 arrived at just the right time for Mazda, appearing at the tail end of what had been a grim 2019 for Mazda. Just as sales of the new tweener crossover matured, the pandemic hit.

As volumes struggle to regain potency across the industry, the new arrival in the Mazda stable helped the automaker post back-to-back monthly sales increase in June and July, replacing volume lost among the brand’s passenger cars — and then some.

July saw Mazda, one of the few remaining automakers to report sales on a monthly basis, post a 3.4 percent year-over-year gain.

Through the first seven months of the year, the CX-30 has racked up more sales than the compact Mazda 3 sedan and hatch, placing it a distance second among the brand’s offerings. The 3,787 sales seen in July were enough to offset losses elsewhere in the brand.

Sales of the 3 fell 11.5 percent for the month, with the 6 sedan declining 19.2 percent, year over year. Even the brand’s bread-and-butter model, the CX-5, recorded a dip of 11.3 percent. The truly subcompact CX-3 lingered in triple-digit volume territory, down a significant 37 percent (cannibalism alert!), and the spike in MX-5 Miata sales seen earlier this year gave way to a similar YoY decline as roadster-buying season ebbs.

Elsewhere, the range-topping CX-9 posted a gain of 9.4 percent. It’s the only Mazda that can boast of a year-to-date sales improvement.

Had Mazda already shed the CX-3, a model that’s expected to be replaced by the CX-30 before long, it still would have found itself in the black, sales-wise, last month. This only demonstrates the importance of the new CUV. As Mazda’s passenger cars, like those of other automakers, shows no sign of bottoming out in popularity, the unnamed crossover expected out of Alabama next year is an ace up the sleeve for future volume.

[Image: © 2019 Chris Tonn/TTAC]

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  • Lou_BC Lou_BC on Aug 04, 2020

    Why don't we start bitching about everything else that has grown in size? A 1970 Honda Civic had a 86.6 inch wheel base, 139.8 long and weighted 1,500 lb. A 2020 Civic 106 in wheelbase, is 177 inches long, and weighs 2763 lbs.

    • Scoutdude Scoutdude on Aug 05, 2020

      In 1970 Honda hadn't started making the Civic yet, What they sold in the US in 1970 was the Honda 600 a 2cyl Kei car. The new for 73 Civic was an expansion into "real" cars and much larger than the 600.

  • Lou_BC Lou_BC on Aug 05, 2020

    I was looking at the specs of a 1070 Honda Civic compared to a 2020 Civic. The 2020 Civic has doubled in size. Isn't that a 200% increase? Where is the outrage, the pages and pages of complaining that it is too big?

    • See 1 previous
    • ToolGuy ToolGuy on Aug 05, 2020

      @ToolGuy 1973MY Civic was the first one sold in the U.S. The length grew for 1974MY which I assume is related to bumpers. I would recommend comparing the 2020 Honda Civic to the 1974 Honda Civic (46-year gap). The 2020 Honda Civic is significantly larger than a 1974 Honda Civic. Honda does sell a Fit in the U.S. in 2020. The 2020 Honda Fit is also significantly larger than a 1974 Honda Civic. Where things get really interesting is doing a 2020 Honda Fit comparison to a 2020 Honda Civic (LxWxH; the mass comparison is interesting too). The theoretical 'box' we would build to contain a 2020 Honda Civic (smallest dimensions) is 6.8% larger than the same 'box' for a 2020 Honda Fit. But the Fit is taller, so using the Civic height for the Fit (or Fit for the Civic) gives us a difference of 16.5%.

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