By on August 3, 2020

2020 Mazda CX-30 profile

The not-quite-subcompact CX-30 arrived at just the right time for Mazda, appearing at the tail end of what had been a grim 2019 for Mazda. Just as sales of the new tweener crossover matured, the pandemic hit.

As volumes struggle to regain potency across the industry, the new arrival in the Mazda stable helped the automaker post back-to-back monthly sales increase in June and July, replacing volume lost among the brand’s passenger cars — and then some.

July saw Mazda, one of the few remaining automakers to report sales on a monthly basis, post a 3.4 percent year-over-year gain.

Through the first seven months of the year, the CX-30 has racked up more sales than the compact Mazda 3 sedan and hatch, placing it a distance second among the brand’s offerings. The 3,787 sales seen in July were enough to offset losses elsewhere in the brand.

Sales of the 3 fell 11.5 percent for the month, with the 6 sedan declining 19.2 percent, year over year. Even the brand’s bread-and-butter model, the CX-5, recorded a dip of 11.3 percent. The truly subcompact CX-3 lingered in triple-digit volume territory, down a significant 37 percent (cannibalism alert!), and the spike in MX-5 Miata sales seen earlier this year gave way to a similar YoY decline as roadster-buying season ebbs.

Elsewhere, the range-topping CX-9 posted a gain of 9.4 percent. It’s the only Mazda that can boast of a year-to-date sales improvement.

Had Mazda already shed the CX-3, a model that’s expected to be replaced by the CX-30 before long, it still would have found itself in the black, sales-wise, last month. This only demonstrates the importance of the new CUV. As Mazda’s passenger cars, like those of other automakers, shows no sign of bottoming out in popularity, the unnamed crossover expected out of Alabama next year is an ace up the sleeve for future volume.

[Image: © 2019 Chris Tonn/TTAC]

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18 Comments on “CX-30 Propels Mazda to Another Monthly Sales Gain...”


  • avatar
    Rocket

    Now add the 2.5T as an engine upgrade as well as a full paint option to cover up those hideous fender flares and you’ll really have something. In fact, do the latter for all your CUV’s. They’ll work just as well in the mall parking lot whether they’re gray or body color.

    • 0 avatar
      jkross22

      Yeah, it would turn this into a raised wagon GTI.

      The black cladding is a bit much. It takes away from the upscale look they’re going for. They really should take a page from Volvo and make it body paint colored.

    • 0 avatar
      digitaldoc

      The 2.5NA only in the CX-30 does keep me from wanting to own one. I had hoped that this would have gotten the Skyactiv-X which does not seem like it is coming to the US. If I was buying another Mazda, I would be moving up to the CX-5 so I could get the 2.5T engine. Mazda should definitely offer either the 2.5T in the CX-30, or another optional engine choice. I suspect this will happen for 2022 model year, but does not help those of us that want to purchase a car sooner than that.

    • 0 avatar
      digitaldoc

      The 2.5NA only in the CX-30 does keep me from wanting to own one. I had hoped that this would have gotten the Skyactiv-X which does not seem like it is coming to the US. If I was buying another Mazda, I would be moving up to the CX-5 so I could get the 2.5T engine. Mazda should definitely offer either the 2.5T in the CX-30, or another optional engine choice. I suspect this will happen for 2022 model year, but does not help those of us that want to purchase a car sooner than that.

  • avatar
    volvo

    Good size and drive-train for an urban environment. Offer with adult looking exterior and with a full driver aid package of electronics. That might attract empty nesters and the over 65 demographic market.

    Yes, given outward visibility in modern vehicles, I do want to be told electronically who is in my blind spot on the road and 360 camera view in parking lots.

    • 0 avatar
      spookiness

      As a 1-person household it’s on my shopping list. A slightly used CX-5 is also something I’ll check out, but it’s too big probably. Have driven neither. One issue I’ve noticed is that the inventory is 100% AWD (I’m in the mid-Atlantic). I don’t need or want AWD, but to get one FWD you have to look in Richmond or farther south.

  • avatar
    bd2

    The CX-30 is better suited to the American market; the CX-3 having packaging issues in comparison to its competition.

  • avatar
    R Henry

    My mother drives a comparable Honda HR-V. Surprisingly, the thing she complains about is the rear door exterior door handles, which are blacked out and placed vertically above the beltline.

    Mazda was wise to remain with conventional door handles on these.

  • avatar
    Jerome10

    The CX-30 is a very good car, and very competitively priced for its class.

    Doesn’t surprise me in the least it is selling well.

    Unfortunately proving once again….Germans love David Hasselh….

    I mean CUV all the things.

  • avatar
    ABC-2000

    Just imagine Mazda following Ford and put all effort in SUV’s, saying goodbye to the 3 and 6.
    I was the pride owner of 2 Mazda 3’s, both hatchbacks. If I have to choose another, I would take the CX-30 with zero hesitation, it’s probably not perfect but by far the best looking SUV in that class.

  • avatar
    Peter Gazis

    After a major sales decline in 2019, Mazda posts sales increases for 2 months in a row.
    Amazing! Gold star ⭐️ for Mazda. Luckily, they are already building a factory in Alabama. They will need the extra space to hold all their trophies.

  • avatar
    Chocolatedeath

    Its finally the size it was suppose to be. I love Mazdas however due to their exhaust layout the interiors have always been a half size to small. What would have me shop them again? If they are going to continue with their current engine/exhaust layout is to make the CX5 4 inches longer with all of it going to the back seat. This would bring it inline with CRV and others. Introduce a CX7 that is an Edge competitor but slightly bigger on the inside but with only two rows of seats. Finally make the CX9 Tahoe sized. Make the wheel base and body 6 inches longer, track and body 4 inches wider and roof 3 inches taller. Add all of this inside the vehicle. Mix in a new 6 cylinder with the X stuff they got and a new 10 seed auto along with mild hybrid as standard
    and stir.

  • avatar
    Lou_BC

    Why don’t we start bitching about everything else that has grown in size?

    A 1970 Honda Civic had a 86.6 inch wheel base, 139.8 long and weighted 1,500 lb.

    A 2020 Civic 106 in wheelbase, is 177 inches long, and weighs 2763 lbs.

    • 0 avatar
      Scoutdude

      In 1970 Honda hadn’t started making the Civic yet, What they sold in the US in 1970 was the Honda 600 a 2cyl Kei car. The new for 73 Civic was an expansion into “real” cars and much larger than the 600.

  • avatar
    Lou_BC

    I was looking at the specs of a 1070 Honda Civic compared to a 2020 Civic. The 2020 Civic has doubled in size. Isn’t that a 200% increase?

    Where is the outrage, the pages and pages of complaining that it is too big?

    • 0 avatar
      ToolGuy

      Two minor points:
      a) A doubling in size would be a 100% increase.
      b) Many people can still see over and around a 2020 Honda Civic.

      I would be interested to see a LxWxH ‘cuboid’ size comparison of those two vehicles.

      [And I would *love* to see an analysis of the drivers behind the increase in mass.]

      • 0 avatar
        ToolGuy

        1973MY Civic was the first one sold in the U.S. The length grew for 1974MY which I assume is related to bumpers. I would recommend comparing the 2020 Honda Civic to the 1974 Honda Civic (46-year gap).

        The 2020 Honda Civic is significantly larger than a 1974 Honda Civic.

        Honda does sell a Fit in the U.S. in 2020. The 2020 Honda Fit is also significantly larger than a 1974 Honda Civic.

        Where things get really interesting is doing a 2020 Honda Fit comparison to a 2020 Honda Civic (LxWxH; the mass comparison is interesting too).

        The theoretical ‘box’ we would build to contain a 2020 Honda Civic (smallest dimensions) is 6.8% larger than the same ‘box’ for a 2020 Honda Fit. But the Fit is taller, so using the Civic height for the Fit (or Fit for the Civic) gives us a difference of 16.5%.

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