By on July 1, 2020

Automotive retail magnate and part-time actor Mark Wahlberg has obtained another car dealership in Columbus (which may be renamed “Flavortown”), Ohio.

After having partnered with longtime friend and business associate Jay Feldman to scoop up Bobby Layman (now Mark Wahlberg) Chevrolet in 2018, the duo said they eventually hoped to expand their auto businesses. Feldman already owned a swath of dealerships in Michigan; the friends admitted they were eyeballing additional opportunities in the area.

They did not have to venture far. Wahlberg just purchased Haydocy Buick-GMC, which is right across the street from the Chevy showroom. The site has already been rebranded to include the Hollywood actor’s name and will immediately leverage his star power to reel in customers. 

As with the Chevrolet dealership, the Buick-GMC storefront will incorporate displays that highlight Marky Mark’s involvement. While rapping about the benefits of buying product from General Motors seems a bridge too far, Wahlberg does occasionally make virtual appearances updating customers on what’s new in his life and — more importantly — on the lot.

It apparently worked well enough to warrant an expansion and give Wahlberg-branded dealerships a more well-rounded portfolio. According to Automotive News, Feldman mentioned the Buick-GMC store was of particular interest during a videoconference about a hospital donation held in April. They had already in been in discussions to buy the property but the pandemic delayed the deal.

“We love the Columbus market. It’s been amazing,” Feldman said. “When we bought the dealership almost two years ago, I had never really spent a lot of time in Columbus. But since we’ve been there, I’ve fallen in love with Columbus. It’s a great town.”

From Automotive News:

The latest transaction included an Airstream and RV dealership in Columbus, which has been renamed Mark Wahlberg Airstream & RV.

“Columbus has been so welcoming and it just made sense to grow our automotive platform here,” Wahlberg said in a statement. “The Haydocy family has been wonderful to work with during this transition and Jay and I are looking forward to doing big things here.”

Feldman, CEO of Feldman Automotive Group, with more than 10 locations in Michigan and Columbus, said two years ago that he and Wahlberg were looking for more dealership locations.

While it’s unknown whether or not Wahlberg will make an appearance to sign autographs in celebration of the new store’s opening, it is likely to continue the new tradition of offering models specially customized by the man himself. Gimmicky to be sure, but it’s not as though people don’t needlessly fawn over celebrity endorsements already. Mr. Wahlberg has at least proven himself a legitimate automotive enthusiast with a downright tasteful collection (which includes a Mercedes-Benz SLS AMG and a gently customized Toyota Sienna).

 

[Image: s_bukley/Shutterstock]

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