Mark Wahlberg Acquires Another Dealership in Ohio

Matt Posky
by Matt Posky
mark wahlberg acquires another dealership in ohio

Automotive retail magnate and part-time actor Mark Wahlberg has obtained another car dealership in Columbus ( which may be renamed “Flavortown”), Ohio.

After having partnered with longtime friend and business associate Jay Feldman to scoop up Bobby Layman (now Mark Wahlberg) Chevrolet in 2018, the duo said they eventually hoped to expand their auto businesses. Feldman already owned a swath of dealerships in Michigan; the friends admitted they were eyeballing additional opportunities in the area.

They did not have to venture far. Wahlberg just purchased Haydocy Buick-GMC, which is right across the street from the Chevy showroom. The site has already been rebranded to include the Hollywood actor’s name and will immediately leverage his star power to reel in customers.

As with the Chevrolet dealership, the Buick-GMC storefront will incorporate displays that highlight Marky Mark’s involvement. While rapping about the benefits of buying product from General Motors seems a bridge too far, Wahlberg does occasionally make virtual appearances updating customers on what’s new in his life and — more importantly — on the lot.

It apparently worked well enough to warrant an expansion and give Wahlberg-branded dealerships a more well-rounded portfolio. According to Automotive News, Feldman mentioned the Buick-GMC store was of particular interest during a videoconference about a hospital donation held in April. They had already in been in discussions to buy the property but the pandemic delayed the deal.

“We love the Columbus market. It’s been amazing,” Feldman said. “When we bought the dealership almost two years ago, I had never really spent a lot of time in Columbus. But since we’ve been there, I’ve fallen in love with Columbus. It’s a great town.”

From Automotive News:

The latest transaction included an Airstream and RV dealership in Columbus, which has been renamed Mark Wahlberg Airstream & RV.

“Columbus has been so welcoming and it just made sense to grow our automotive platform here,” Wahlberg said in a statement. “The Haydocy family has been wonderful to work with during this transition and Jay and I are looking forward to doing big things here.”

Feldman, CEO of Feldman Automotive Group, with more than 10 locations in Michigan and Columbus, said two years ago that he and Wahlberg were looking for more dealership locations.

While it’s unknown whether or not Wahlberg will make an appearance to sign autographs in celebration of the new store’s opening, it is likely to continue the new tradition of offering models specially customized by the man himself. Gimmicky to be sure, but it’s not as though people don’t needlessly fawn over celebrity endorsements already. Mr. Wahlberg has at least proven himself a legitimate automotive enthusiast with a downright tasteful collection (which includes a Mercedes-Benz SLS AMG and a gently customized Toyota Sienna).

[Image: s_bukley/Shutterstock]

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  • Dukeisduke Dukeisduke on Jul 02, 2020

    Ford needs to give us a RWD Lincoln Continental sedan, so Wahlberg can buy a Lincoln dealer, and offer a Marky Mark Edition.

  • Cimarron typeR Cimarron typeR on Jul 02, 2020

    I've always liked his movies and seems more or less a regular guy on interviews. I know he owned a Brabus S class at one time per his Top Gear interview.That counts for something.

    • Lorenzo Lorenzo on Jul 02, 2020

      He's from Boston, and once posed with a fan who thought he was Matt Damon, also from Boston. She didn't ask for an autograph, so he went along. It wasn't until she showed friends her Matt Damon photo that she learned he was Mark, not Matt.

  • Zerocred So many great drives:Dalton Hwy from Fairbanks to the Arctic Circle.Alaska Marine Highway from Bellingham WA to Skagway AK. it was a multi-day ferry ride so I didn’t actually drive it, but I did take my truck.Icefields Parkway from Jasper AB to Lake Louise AB, CA.I-70 and Hwy 50 from Denver to Sacramento.Hwy 395 on the east side of the Sierras.
  • Aidian Holder I'm not interested in buying anything from a company that deliberately targets all their production in crappy union-busting states. Ford decided to build their EV manufaturing in Tennessee. The company built it there because of an anti-union legal environment. I won't buy another Ford because of that. I've owned four Fords to date -- three of them pickups. I'm shopping for a new one. It won't be a Ford Lightning. If you care about your fellow workers, you won't buy one either.
  • Denis Jeep have other cars?!?
  • Darren Mertz In 2000, after reading the glowing reviews from c/d in 1998, I decided that was the car for me (yep, it took me 2 years to make up my mind). I found a 1999 with 24k on the clock at a local Volvo dealership. I think the salesman was more impressed with it than I was. It was everything I had hoped for. Comfortable, stylish, roomy, refined, efficient, flexible, ... I can't think of more superlatives right now but there are likely more. I had that car until just last year at this time. A red light runner t-boned me and my partner who was in the passenger seat. The cops estimate the other driver hit us at about 50 mph - on a city street. My partner wasn't visibly injured (when the seat air bag went off it shoved him out of the way of the intruding car) but his hip was rather tweaked. My car, though, was gone. I cried like a baby when they towed it away. I ruminated for months trying to decide how to replace it. Luckily, we had my 1998 SAAB 9000 as a spare car to use. I decided early on that there would be no new car considered. I loathe touch screens. I'm also not a fan of climate control. Months went by. I decided to keep looking for another B5 Passat. As the author wrote, the B5.5 just looked 'over done'. October this past year I found my Cinderella slipper - an early 2001. Same silver color. Same black leather interior. Same 1.8T engine. Same 5 speed manual transmission. I was happier than a pig in sh!t. But a little sad also. I had replaced my baby. But life goes on. I drive it every day to work which takes me over some rather twisty freeway ramps. I love the light snarel as I charge up some steep hills on my way home. So, I'm a dyed-in-the-wool Passat guy.
  • Paul Mezhir As awful as the styling was on these cars, they were beautifully assembled and extremely well finished for the day. The doors closed solidly, the ride was extremely quiet and the absence of squeaks and rattles was commendable. As for styling? Everything's beautiful in it's own way.....except for the VI's proportions were just odd: the passenger compartment and wheelbase seemed to be way too short, especially compared to the VI sedan. Even the short-lived Town Coupe had much better proportions. None of the fox-body Lincolns could compare to the beautiful proportions of the Mark was the epitome of long, low, sleek and elegant. The proportions were just about perfect from every angle.