Hyundai Pens a New Palisade Price Ceiling
After putting the finishing touches on its sales-seeking crossover expansion, Hyundai realized something already well-known by domestic truck makers — if you offer a new trim above your loftiest level of luxury, plenty of people are liable to buy it. Assuming the basic bones of the vehicle are competent enough, of course.
After looking at early sales, it seems the Palisade has earned Hyundai plenty of sales, and perhaps more importantly, plenty of first-time buyers.
Time to crank up the lux!
Were the wonderful Jonathan Pryce here, he’d welcome you to the incredible new Palisade Calligraphy, a new range-topping trim for 2021. Adding nothing to the powertrain but lots to the cabin, the Calligraphy aims to pamper. To make the driver feel special. To boost this crossover’s margins.
Retailing for $47,750 before destination, the Calligraphy tops the previously top-flight Limited AWD by a modest $925. Hyundai hasn’t gone nuts here. For the extra price, buyers receive the usual 3.8-liter V6 and eight-speed automatic, standard all-wheel drive (now with snow mode, AWD lock, and downhill descent control), and a host of trim-specific niceties: a mildly revamped grille and front and rear fascias, trim-specific 20-inch wheels, “premium” tail light accent lighting and center high-mounted stop light, classy puddle lamps, quilted leather door panels, microfiber suede headliner, and a perforated leather steering wheel.
Clearly, Hyundai wants you to touch things and feel the luxury. If it existed on the Limited trim or belonged to the Premium Package, you’re liable to find it in the Palisade Calligraphy.
Hyundai noted that nearly half of Palisade customers had never before considered the brand, with a full 60 percent of buyers entering the Palisade from another brand. This, plus the fact that upper trims proved strongly popular in the Palisade’s first year of sales, means the addition of a new trim will likely help the model’s conquest efforts.
If the Palisade tempted you but couldn’t entirely scratch your premium itch, the Calligraphy lands in U.S. dealers this month.
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