Hyundai Pens a New Palisade Price Ceiling

Steph Willems
by Steph Willems
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hyundai pens a new palisade price ceiling

After putting the finishing touches on its sales-seeking crossover expansion, Hyundai realized something already well-known by domestic truck makers — if you offer a new trim above your loftiest level of luxury, plenty of people are liable to buy it. Assuming the basic bones of the vehicle are competent enough, of course.

After looking at early sales, it seems the Palisade has earned Hyundai plenty of sales, and perhaps more importantly, plenty of first-time buyers.

Time to crank up the lux!

Were the wonderful Jonathan Pryce here, he’d welcome you to the incredible new Palisade Calligraphy, a new range-topping trim for 2021. Adding nothing to the powertrain but lots to the cabin, the Calligraphy aims to pamper. To make the driver feel special. To boost this crossover’s margins.

Retailing for $47,750 before destination, the Calligraphy tops the previously top-flight Limited AWD by a modest $925. Hyundai hasn’t gone nuts here. For the extra price, buyers receive the usual 3.8-liter V6 and eight-speed automatic, standard all-wheel drive (now with snow mode, AWD lock, and downhill descent control), and a host of trim-specific niceties: a mildly revamped grille and front and rear fascias, trim-specific 20-inch wheels, “premium” tail light accent lighting and center high-mounted stop light, classy puddle lamps, quilted leather door panels, microfiber suede headliner, and a perforated leather steering wheel.

Clearly, Hyundai wants you to touch things and feel the luxury. If it existed on the Limited trim or belonged to the Premium Package, you’re liable to find it in the Palisade Calligraphy.

Hyundai noted that nearly half of Palisade customers had never before considered the brand, with a full 60 percent of buyers entering the Palisade from another brand. This, plus the fact that upper trims proved strongly popular in the Palisade’s first year of sales, means the addition of a new trim will likely help the model’s conquest efforts.

If the Palisade tempted you but couldn’t entirely scratch your premium itch, the Calligraphy lands in U.S. dealers this month.

[Images: Hyundai]

Steph Willems
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  • Chocolatedeath Chocolatedeath on Jul 14, 2020

    You forgot about the quilted leather is on the back of the front seats as well.

  • Jalop1991 Jalop1991 on Jul 14, 2020

    Hyundai needs to grow a pair right now. They need to create a new model with a more sloped back window, limo seating second row, kill the third row, throw in every tech bauble and the highest end audio system they can come up with, and declare it to be the H8X Gran Coupe. Stick it on the lot for $109,000. Remember, Hyundai, you miss 100% of the shots you never take.

    • Art Vandelay Art Vandelay on Jul 14, 2020

      Nobody dropping six figures on a car is going anywhere near a Hyundai dealership. Their is a reason they pick up and drop off a Genesis for work...because they wouldn't sell any otherwise. Those buyers aren't hanging out at the auto dealer equivalent of the Wal Mart return line while they get their oil changed.

  • Carsofchaos Bike lanes are in use what maybe 10 to 12 hours a day? The other periods of the day they aren't in use whatsoever. A bike can carry one person and a vehicle can carry multiple people. It's very simple math to figure out that a bike lane in no way shape or form will handle more people than cars will.The bigger issue is double parked delivery vehicles. They are often double parked and taking up lanes because there are cars parked on the curb. You combine that with a bike lane and pedestrians Crossing wherever they feel like it and it's a recipe for disaster. I think if we could just go back to two lanes of traffic things would flow much better. I started coming to the city in 2003 before a lot of these bike lanes were implemented and the traffic is definitely much worse now than it was back then. Sadly at this point I don't really think there is a solution but I can guarantee that congestion pricing will not fix this problem.
  • Charles When I lived in Los Angeles I saw a 9-5 a few times and instanly admired the sweeping low slug aerodynamic jet tech influenced lines and all that beautiful glass. The car was very different from what I expected from a Saab even though the 900 Turbo was nice. A casual lady friend had a Saab Sonnet, never drove or rode in it but nonetheless chilled my enthusiasm and I eventually forgot about Saabs. In the following years I have had seven Mercedes's, three or four Jaguars even two Daimlers both the 250 V-8 and the massive and powerful Majestic Major. Daily drivers of a brand new 300ZX 2+2 and Lincolns, plus a few diesel trucks. Having moved to my big farm in central New York, trucks and SUV's are the standard, even though I have a Mercedes S500 in one of my barns. Due to circumstances with my Ford Explorer and needing a second driver I found the 2006 9-5 locally. Very little surface rust, none undercarriage, original owner, garage kept, wife driver and all the original literature and a ton of paid receipts and history. The car just turned 200,000 miles and I love it. Feels new like I'm back in my Nissan 300ZX with a lot more European class and ready power with the awesome turbo. So fun to drive, the smooth power and torque is incredible! Great price paid to justify going through the car and giving her everything she needs, i.e., new tires, battery, all shocks, struts, control arms, timing chain and rust removable to come, plus more. The problem now is I want to restore it and likely put it in my concrete barn and only drive in good weather. As to the writer, Alex Dykes, I take great exception calling the 9-5 Saab "ugly," finding myself looking back at her beauty and uniqueness. Moreover, I get new looks from others not quite recognizing, like the days out west with my more expensive European cars. There are Saabs eclipsing 300K rourinely and one at a million miles and I believe one car with 500K on the original engine. So clearly, this is a keeper, in love already with my SportCombi. I want to be in that elite club.
  • Marky S. I own the same C.C. XSE Hybrid AWD as in this article, but in Barcelona Red with the black roof. I love my car for its size, packaging, and the fact that it offers both AWD and Hybrid technology together. Visibility is impressive, as is its small turning circle. I consider the C.C. more of a "station wagon" by proportion, rather than an “SUV.” It is fun to drive, with zippy response and perky pick-up. It is a pleasant car to drive and ride in. It is not trying to be a “Butch Off-Roader”, or a cosseting “Luxury Cruiser.” Those are not its goals or purpose. The Corolla Cross XSE Hybrid AWD is a wonderful All-Purpose Car (O.K. – “SUV” if you must hear me say it!) with a combination of all the features it has at a reasonable price.
  • Ernesto Perez There's a line in the movie Armageddon where Bruce Willis says " is this the best idea NASA came up with?". Don't quote me. I'm asking is this the best idea NY came up with? What's next? Charging pedestrians to walk in certain parts of the city? Every year the price for everything gets more expensive and most of the services we pay for gets worse. Obviously more money is not the solution. What we need are better ideas, strategies and inventions. You want to charge drivers in the city - then put tolls on the free bridges like the Brooklyn, Manhattan and Williamsburg bridges. There's always a better way or product. It's just the idiots on top think they know best.
  • Carsofchaos The bike lanes aren't even close to carrying "more than the car lanes replaced". You clearly don't drive in Midtown Manhattan on a daily like I do.