Three Dressed Up As a Nine: Ford Debuts Edge ST-Line

Steph Willems
by Steph Willems
three dressed up as a nine ford debuts edge st line

All the flash with only some of the dash — that basically sums up Ford’s 2020 Edge ST-Line, a midsize CUV that mimics the looks of the sport-focused ST but politely says “no thanks” to a hotter engine.

Orders opened today for the new addition to the oft-overlooked Edge family. It was the strange popularity of the Edge ST, which landed back in 2018, that prompted the minds in the Glass House to copy a trend that’s become all the rage among its import rivals.

Hyundai has N Line, Volkswagen has R-Line, and now Ford has ST-Line.

In the case of the Edge, going the new ST-Line route means the 4,000-pound crossover maintains the model’s stock 2.0-liter turbocharged four-cylinder, good for 250 horsepower and 275 lb-ft of torque. Omitted is the well-regarded 2.7-liter turbo V6 (335 hp, 380 lb-ft) found in the ST.

Clearly, the appeal here is to just look like you can put the power down.

By ticking the ST-Line box, Edge buyers line themselves up for all the visual trappings that set the ST apart from its run-of-the-mill brethren. There’s an ST-style grille, body-colored bumpers, a black ST beltline molding with sporty lower cladding, fog lamps and LED lighting, black roof rack side rails, 20-inch gloss black aluminum wheels, and, of course, Edge ST-Line badging to confuse your friends.

“So, this is the hottest one they make, right?” they’ll ask.

“Wrong. Dead wrong,” you’ll hopefully reply (unless you’re on a date).

The appeal for customers is obvious; not everyone wants to shell out for a V6, and not everyone is content to look like they’re driving a rental. For Ford, the appeal comes from a slightly loftier sticker gained from an appearance package cobbled together from an existing trim bin.

Stickering for $38,100 before destination in front-drive guise, the ST-Line sits above the volume SEL ($34,355) and matches the price of the upmarket Titanium. Moving up all the way to the top-slight ST would set a buyer back $43,265, so, if looks are all that matters, the ST-Line can be seen as something of a bargain proposition. TTAC readers might see it another way.

Ford claims that in 2019 and 2020, “nearly 13 percent of all Edge sales have been ST models” — enough of a take rate to break out a whole new trim.

While we haven’t received any confirmation from the boys and girls at the Blue Oval, it seems pretty likely that Ford has a similar treatment for the Explorer in mind.

[Images: Ford]

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4 of 23 comments
  • Johnnyangel Johnnyangel on May 26, 2020

    If your dad was a spendthrift he would have bought luxury cars galore and spent your inheritance for sure. “Skinflint” may have been the word you were looking for.

  • Gtem Gtem on May 27, 2020

    The Germans have been doing this forever with their AUdi S-Line, etc. Count me as a fan of the Edge, I always enjoy my upper-trim 2.0T rentals. But that much money for some dolled up variant? No thanks. What I'd rather see is the 2.7T as an option in a plainer-wrapper Edge that has some real meat on the wheels for pothole duty.

    • See 1 previous
    • Gtem Gtem on May 27, 2020

      @PrincipalDan I'm window shopping Chargers as a Camry replacement, my ideal would be something that looks like an SE, with the 5.7 Hemi.

  • Bullnuke One wonders if this poor woman entered the US through Roxham Road...
  • Johnds Years ago I pulled over a vehicle from either Manitoba or Ontario in North Dakota for speeding. The license plates and drivers license did not come up on my dispatchers computer. The only option was to call their government. Being that it was 2 am, that wasn’t possible so they were given a warning.
  • BEPLA My own theory/question on the Mark VI:Had Lincoln used the longer sedan wheelbase on the coupe - by leaning the windshield back and pushing the dashboard & steering wheel rearward a bit - not built a sedan - and engineered the car for frameless side windows (those framed windows are clunky, look cheap, and add too many vertical lines in comparison to the previous Marks) - Would the VI have remained an attractive, aspirational object of desire?
  • VoGhost Another ICEbox? Pass. Where are you going to fill your oil addiction when all the gas stations disappear for lack of demand? I want a pickup that I can actually use for a few decades.
  • Art Vandelay Best? PCH from Ventura to somewhere near Lompoc. Most Famous? Route Irish