Report: Lingering Subaru Trademark Will Find a Home on Jointly Developed EV

Steph Willems
by Steph Willems

Being relatively small for a mainstream automaker and with limited resources to keep up with evolving industry trends, Subaru latched onto auto giant Toyota for help in the electric vehicle realm. The only electrified model in Subaru’s lineup, the Crosstrek Hybrid, is a marriage of Subaru body to Toyota technology.

Far bigger things loom on the horizon for the two; namely, a pair of jointly developed electric crossovers — one of which, apparently, has a name.

That name would be Evoltis. It’s not a new entry to the automaker’s U.S. trademark roster, either. Far from it. Subaru applied for the trademark back in March of 2018, but the name didn’t find its way onto any new product. Certainly not to the returning Crosstrek Hybrid, and not to any gee-whiz show car, either.

Japanese outlet claims the Evoltis name will appear on the brand’s new long-legged electric crossover, with a public debut potentially slated for next year’s Tokyo Motor Show (October 2021). That date seems a tad early, given that the crossover would ride atop a joint EV platform whose pending development was only announced a matter of months ago. The strengthened Toyota-Subaru pair-up makes the smaller automaker’s new electrification plan possible, a plan that calls for 40 percent of the brand’s sales to come from EVs or hybrids by the end of the decade.

In that plan, the jointly developed EV crossover is said to reach customers by the middle of the decade. We’ll see how quickly the pair actually turn out this new product. Toyota’s version will obviously carry a different name — and perhaps some styling alterations to distance itself from its Subaru sibling, though the two automakers’ BRZ/86 project suggest the differences could be very minor.

Earlier this year, a Subaru concept vehicle unveiled concurrently with the brand’s electrification plan made its way to the internet, potentially offering a peek at what this future crossover might look like.

[Image: Subaru]

Steph Willems
Steph Willems

More by Steph Willems

Comments
Join the conversation
3 of 12 comments
  • Mcs Mcs on Apr 22, 2020

    Has the Subaru grill become a Toyota grill flipped upside down? I'm looking at the RAV 4 and comparing it to this. I swear that's what they're doing.

  • Brentrn Brentrn on Apr 23, 2020

    Revoltis

    • RHD RHD on Apr 23, 2020

      It would be better to just call it the Revolution. It's a better name, it short-circuits the insults, and doesn't sound like ED medication.

  • Calrson Fan We are already seeing multiple manufacturers steering away from EVs to Hybrids & PHEVs. Suspect the market will follow. Battery tech isn't anywhere close to where it needs to be for EV's to replace ICE's. Neither is the electrical grid or charging infrastructure. PHEV's still have the drawback that if you can't charge at home your not a potential customer. I've heard stories of people with Volts that never charge them but that's a unique kind of stupidity. If you can't or don't want to charge your PHEV then just get a hybrid.
  • AZFelix The last time I missed the Malibu was when one swerved into my lane and I had to brake hard to avoid a collision. 1 out of 5⭐️. Do not recommend.
  • 2ACL I won't miss it; it was decent at launch, but in addition to the bad packaging, GM did little to keep it relevant in the segment. I'd prefer that another domestic automaker doesn't just give up on the mainstream sedan, but unlike some of Ford's swan songs, the Malibu made an indifferent case for why they should live.
  • ToolGuy TG grows weary of purchasing gasoline. I don't care so much how or why, I am just tired of it. I still buy petroleum products, not 'boycotting oil,' but backing away from gasoline where I can. Sample size = 1.
  • Probert Maybe it's not too late for the Dodge Neon I've always dreamed of!!! To the keyboard Robin!
Next