Portent for U.S.? Ford Says European Production Offline Until 'At Least' May 4th

Steph Willems
by Steph Willems

The novel coronavirus pandemic took hold in Europe before invading the U.S., which is why anyone hoping for a quick restart of the domestic manufacturing sector might want to forget about the month of April.

On Friday, Ford said its European assembly operations will remain offline until at least the first week of May.

Only slightly ahead of its North American home base, Ford’s European arm announced the shutdown of production facilities on March 17th, with the plants in Spain, Germany, and Romania going dark on March 19th. The automaker’s UK plants turned out the lights on March 23rd.

While the shutdown’s end point remains hazy, the early sense was that idled plants would come back online after a few weeks or so. This sentiment was especially true in the U.S., where Ford just kiboshed a plan to return workers to “key” Mexican and American plants on April 6th and 14th, respectively.

“It’s important we give our employees as much clarity as possible on how long the present situation is likely to continue,” Ford of Europe President Stuart Rowley said in a statement. “We are hopeful the situation will improve in the coming month; our plans to restart operations, however, will continue to be informed by prevailing conditions and guidance of national governments.”

The automaker said a return to production depends “heavily on the pandemic situation in the weeks ahead, national restrictions in operation at the time, supplier constraints and the ability of our dealer network to operate.”

Whenever the company’s plants come back online, they will do so with physical distancing and other safety measures in place, as no one expects the coronavirus threat to drain from society overnight.

[Image: Ford]

Steph Willems
Steph Willems

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  • Robbie Robbie on Apr 04, 2020

    Lots of relatively new cars will be repossessed. If car makers start production back up too soon, they will produce cars that face stiff competition from a glut of 5-10 million repossessed cars.

    • See 1 previous
    • HotPotato HotPotato on Apr 06, 2020

      @SCE to AUX Nah, it'll be like 2008: the banks will screw the borrowers, AND demand a taxpayer bailout, AND resist taking a haircut for their own foolishness.

  • Dusterdude Dusterdude on Apr 04, 2020

    North American production wont likely start until at least mid May

    • SCE to AUX SCE to AUX on Apr 05, 2020

      Agreed, but only if the supply pipelines can be filled by then.

  • Ravenuer I see lots of Nissans where I live, Long Island, NY. Mostly suvs.
  • ClipTheApex The latest iteration of the CRV is very handsome. Both CUVs have their mechanical and suspension challenges but in looking at interior & exterior design, I believe the CRV is much more tasteful. RAV4 seems a bit overwrought with way too many creases and bulges-- delivering a cohesive look. Just my opinion.
  • Jbltg The more time passes, the more BMW's resemble Honda. zzzz
  • VoGhost Doubling down on the sector that is shrinking (ICE). Typical Nissan.
  • Dwford I don't think price is the real issue. Plenty of people buy $40-50k gas vehicles every year. It's the functionality. People are worried about range and the ability to easily and quickly recharge. Also, if you want to buy an EV these days, you are mostly limited to midsize 5 passenger crossovers. How about some body style variety??
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