Report: Chinese EV Subsidies May Be Coming Back
It could be argued that a large portion of the Chinese economy has been propped up by government programs, with electric vehicles making one of the best examples. With a vested interest in battery technology, China did everything it could to encourage industry players to focus on EVs while subsidizing their purchase by consumers. The end result was a country with the highest number of alternative-energy vehicles in the world — and more automotive automotive startups than it knew what to do with.
While the plan was always to force accelerated competition by getting new manufacturing firms to duke it out for supremacy, EV sales were also supposed to remain sky high. Yet they didn’t. China’s auto market began running out of steam far earlier than everyone assumed. When the country nixed electric-vehicle subsidies over the summer, the segment went into a tailspin, with every successive month returning negative growth.
China would like to see things turn around, so it’s mulling the prospect of reintroducing incentives to get EVs into more driveways.
According to Bloomberg, the plan had been under consideration long before the coronavirus outbreak threw the country into chaos.
The outbreak only strengthens the case to re-subsidize, as it’s also suppressing vehicle production and sales. It’s hardly surprising that few want to risk exposure so they can get out there and purchase or build a new automobile to support China’s ailing economy. However, once the bigger fish are fried, China would like to make new vehicle purchases as appetizing as possible.
Talks are at a preliminary stage and there is no guarantee the subsidies will be extended, the people said. As things stand, they are still set to be phased out at the end of 2020.
Prolonging the handouts would be beneficial to local EV makers such as BYD Co., BAIC BluePark New Energy Technology Co. and NIO Inc. as well as the likes of Tesla Inc., which last month started deliveries from its new Shanghai factory, its first outside the U.S.
Sales of new energy vehicles including electric cars, plug-in hybrids and fuel-cell cars tumbled 54 percent in January from a year earlier and the wider auto market also shrank, according to China Association of Automobile Manufacturers. Those figures were largely before the coronavirus outbreak took hold and led to citywide lockdowns and production halts.
While there’s no confirmation from Chinese officials, the Ministry of Industry and Information Technology has already indicated it wants to reevaluate China’s existing policies. A number of rules surround EVs, some of which added to customer confusion as several municipalities issued certain regulatory mandates a year early when incentives were first being stomped out. Automakers operating within the country are also required to manufacture electric models specifically intended for the Chinese market. With fewer people buying them, that’s also looking like a loser.
The PRC will undoubtedly have to do something, and reconfiguring all regulations relating to zero-emission vehicles sounds rather involved. Offering customers some cash back on EVs while the industry attempts to normalize them seems a lot easier.
A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.
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