Foretold: Hyundai Prophecy Is Yet Another Glimpse of the Brand's Future

Steph Willems
by Steph Willems

Unlike the 1956 Packard Predictor concept, which foretold nothing but GRIM DEATH for the once-proud marque, Hyundai’s Prophecy is living in happier times. The Korean automaker is on the upswing again, thanks to an influx of crossovers, but the brand’s future shares an uncertainty with other automakers. Namely: will anyone buy their electric cars?

Bound for next month’s Geneva Motor Show, the Prophecy hints at the shape of electric Hyundais to come.

Which isn’t to say this low-slung, swoopy creation will one day see the inside of Hyundai showrooms. It’s a design concept first and foremost.

From Hyundai:

In line with Hyundai’s ‘Sensuous Sportiness’ design philosophy, the new concept embodies a beautiful silhouette accentuated by graceful curves flowing over broad rear flanks that provide excellent aerodynamics. The boat-tail line created by the rear quarter panels are complemented by the integrated spoiler and pixel lamp taillights.

Sounds great, especially for the Porsche-loving sporting set, but will the EV revolution actually see Hyundai craft a real driver’s car? The jury’s out. The Prophecy’s lines could easily find their way to a coupe-like crossover, however, or maybe a more accommodating hatch, both of which would probably fail to excite in the same manner as this concept. The brand’s EV product future is not exactly fleshed out.

As it stands, the Prophecy is nothing more than a “design icon for Hyundai’s EV lineup.”

If Hyundai manages to lower development costs, niche-specific EVs could be in the cards. Yesterday’s announcement of a platform partnership with California’s Canoo should have all lovers of diverse lineups crossing their fingers.

[Image: Hyundai]

Steph Willems
Steph Willems

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 4 comments
  • NoID NoID on Feb 14, 2020

    That thing absolutely SCREAMS Porsche.

  • SCE to AUX SCE to AUX on Feb 14, 2020

    "Namely: will anyone buy their electric cars?" Well, I did, but not many others have. Hyundai has yet to make good on its claimed seriousness about EVs - they can't meet demand due to battery constraints, and they only sell in CARB states.

  • Mike Evs do suck, though. I mean, they really do.
  • Steve Biro I don’t care what brand but it needs to be a compact two-door with an ICE, traditional parallel hybrid or both. A manual transmission option would be nice but I don’t expect it - especially with a hybrid. Don’t show me an EV.
  • ToolGuy Lose a couple of cylinders, put the rest in a straight line and add a couple of turbos. Trust me.
  • ToolGuy Got no money for the Tasman, it is going to the Taxman. 🙁
  • ToolGuy They should have hired some Ford Motor Company employees. No, I'm kidding -- they should have hired some Ford Motor Company executives. 😉
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