Foretold: Hyundai Prophecy Is Yet Another Glimpse of the Brand's Future
Unlike the 1956 Packard Predictor concept, which foretold nothing but GRIM DEATH for the once-proud marque, Hyundai’s Prophecy is living in happier times. The Korean automaker is on the upswing again, thanks to an influx of crossovers, but the brand’s future shares an uncertainty with other automakers. Namely: will anyone buy their electric cars?
Bound for next month’s Geneva Motor Show, the Prophecy hints at the shape of electric Hyundais to come.
Which isn’t to say this low-slung, swoopy creation will one day see the inside of Hyundai showrooms. It’s a design concept first and foremost.
In line with Hyundai’s ‘Sensuous Sportiness’ design philosophy, the new concept embodies a beautiful silhouette accentuated by graceful curves flowing over broad rear flanks that provide excellent aerodynamics. The boat-tail line created by the rear quarter panels are complemented by the integrated spoiler and pixel lamp taillights.
Sounds great, especially for the Porsche-loving sporting set, but will the EV revolution actually see Hyundai craft a real driver’s car? The jury’s out. The Prophecy’s lines could easily find their way to a coupe-like crossover, however, or maybe a more accommodating hatch, both of which would probably fail to excite in the same manner as this concept. The brand’s EV product future is not exactly fleshed out.
As it stands, the Prophecy is nothing more than a “design icon for Hyundai’s EV lineup.”
If Hyundai manages to lower development costs, niche-specific EVs could be in the cards. Yesterday’s announcement of a platform partnership with California’s Canoo should have all lovers of diverse lineups crossing their fingers.
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- SCE to AUX I charge at home 99% of the time, on a Level 2 charger I installed myself in 2012 for my Leaf. My house is 1967, 150-Amp service, gas dryer and furnace; everything else is electric with no problems. I switched from gas HW to electric HW last year, when my 18-year-old tank finally failed.I charge at a for-pay station maybe a couple times a year.I don't travel more than an hour each way in my Ioniq 1 EV, so I don't deal much with public chargers. Despite a big electric rate increase this year, my car remains ridiculously cheap to operate.
- ToolGuy 38:25 to 45:40 -- Let's all wait around for the stupid ugly helicopter. 😉The wheels and tires are cool, as in a) carbon fiber is a structural element not decoration and b) they have some sidewall.Also like the automatic fuel adjustment (gasoline vs. ethanol).(Anyone know why it's more powerful on E85? Huh? Huh?)
- Ja-GTI So, seems like you have to own a house before you can own a BEV.
- Kwik_Shift Good thing for fossil fuels to keep the EVs going.
- Carlson Fan Meh, never cared for this car because I was never a big fan of the Gen 1 Camaro. The Gen 1 Firebird looked better inside and out and you could get it with the 400.The Gen 2 for my eyes was peak Camaro as far as styling w/those sexy split bumpers! They should have modeled the 6th Gen after that.
That thing absolutely SCREAMS Porsche.
"Namely: will anyone buy their electric cars?" Well, I did, but not many others have. Hyundai has yet to make good on its claimed seriousness about EVs - they can't meet demand due to battery constraints, and they only sell in CARB states.