By on January 2, 2020

2019 Mazda CX-3 rear quarter

The smallest Mazda crossover, which happened to be too small for a friend of this writer, enters the new decade with a greatly reduced presence. Not just in America, but overseas, too.

While the U.S.-market CX-3 subcompact stands to lose all but one trim in a carefully calculated move by Mazda brass, a different plan is afoot on the other side of the Atlantic.

As reported by CarsDirect last month, 2020 CX-3 selection will amount to just the base Sport model, with the better-outfitted Touring and Grand Touring trims relegated to the wastebasket. This was done to put more room between the model and Mazda’s upcoming CX-30 crossover, which splits the size difference between the CX-3 and compact CX-5.

Hardly a strong seller, the new CX-3 reportedly starts at $21,685 after destination. That’s less than $1,300 below the CX-30’s starting price.

In the UK, Autocar reports that the CX-3 will vanish from the Mazda lineup for a period of time. While that market also receives the tweener CX-30, a brand spokesperson claimed the CX-3’s removal is merely temporary. In that market, like other EU countries, automakers are grappling with vastly stringent emissions regulations that go into effect in 2020; Mazda recently announced it will reduce the number of 2.0-liter MX-5 models sold in the UK to meet its fleetwide emissions limits.

It is believed Britain’s CX-3 will reappear only when it receives a new mild-hybrid 1.5-liter engine borrowed from its platform mate, the Mazda 2. With emissions in check, the CX-3 can then return to the lineup without threatening Mazda’s environmental standing. Of course, the model will still face newfound competition from its larger sibling.

In the U.S., the CX-3 sold 5,000 fewer units than the 6 sedan through November, with year-to-date volume down 5.9 percent. Overall, Mazda sales fell 8.2 percent in 2019.

[Image: Chris Tonn/TTAC]

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9 Comments on “As Mazda’s CX-3 Sheds Trims in the U.S., UK Buyers Can Expect a Disappearance...”

  • avatar

    What a hideous hump of a car, I’m not surprised it doesn’t sell. I sat in one of these at a car show, or tried to. Back seat is virtually unusable and the front seat is cramped with poor visibility. Mazda also took the 3 up market to a place where no one wanted to buy it and got out of the affordable small car business. I think you can get a better deal on a base Miata, the only Mazda I really want.

  • avatar

    I’m not sure what Mazda’s strategy in the US is, and I’m not sure Mazda USA does, either. Sure, they want to move upmarket, because that’s where the money is, but is a 3 really worth 10% more than a Corolla? I don’t see it, and I could say the same about Mazda’s other models.

  • avatar

    >>In the U.S., the CX-3 sold 5,000 fewer units than the 6 sedan through November, with year-to-date volume down 5.9 percent. Overall, Mazda sales fell 8.2 percent in 2019.<<

    and the very old Mazda6 sold very poorly as well

    very old

    Mazda will not succeed going up market, just because it says so

    I suspect that Mazda's days as an independent in the US are numbered

    • 0 avatar
      Guy A

      You and others have said that for years,yet continue to be incorrect.
      Mazda sell sufficient in the US, consistently, to be viable here. Globally their sales have increased significantly this past decade and they make a profit.
      They will work with other companies, Toyota being the most significant, to spread cost and continue to be independent.

  • avatar

    Has Mazda already dropped the CX-5 Diesel option? I see no reference to it on their site for either the 2019 or 2020 model years in the build tool. However, Cargurus shows just under 400 brand new 2019 Skyactiv-D units scattered throughout the USA.

    Mazda doesn’t seem to have a clue what they’re doing. It’s like VWoA was several years ago, except Mazda has less cash to burn trying to figure out what’s going on.

  • avatar

    Mazda has some truly great metallic red paints. Cynics claim it’s the best color to hide the rust.

  • avatar

    Is this where being small enough to experiment with your offerings comes into play? I don’t particularly dislike this little bigger, but have never driven one and wonder if it’s a bit too hefty for the 2.0 litre engine they’ve given it. I’m no speed demon and find the 2.5NA in the CX-5 to be perfectly adequate for my daily trundling about to work and on errands, but this thing looks a bit heavy.

    I suppose it’s no worse than the original CX-5 with the 2.0 litre.

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