Not Feeling the Cybertruck Love? GM and Lordstown Motors Ask That You Consider Something Less Avant-garde

Steph Willems
by Steph Willems
not feeling the cybertruck love gm and lordstown motors ask that you consider

From the Mustang Mach-E to the Cybertruck in a matter of days. What a week it’s been. While the verdict is still coming in on Tesla’s, um, interesting take on an electric pickup, an auto giant and an upstart automaker that just bought a big assembly plant are happy to offer an alternative.

Of course, neither General Motors nor Lordstown Motors have a physical, production-ready pickup to show you, but many would argue Tesla doesn’t, either. Yet both rival EV pickups are on the way, the companies claim. One’s already taking pre-orders.

Announced this week, Lordstown Motors, which came to life earlier this year and recently purchased the mothballed GM Lordstown Assembly in northeast Ohio, is taking $1,000 deposits on the upcoming Endurance — its name for a conventionally styled crew cab electric pickup. Starting price for the Lordstown Endurance (seen above) is $52,500, with the fledgling company hoping to roll out the first examples in late 2020.

First, Lordstown will have to raise some capital. Retooling is expected to begin at the facility within the next two months, but the automaker still needs to secure $300 million in financing to get the operation off the ground.

Lordstown claims its truck will offer up to 260 miles of range.

Far fewer details exist for GM’s upcoming EV pickup, though GM CEO Mary Barra took the opportunity this week to provide an update on the model’s timeline. As reported by Reuters, the unnamed truck will go on sale in the fall of 2021 — probably beating Cybertruck to the market.

“It will be a very capable truck, I’m pretty excited about it,” Barra said of the vehicle, which will call Detroit-Hamtramck Assembly home. There’s a chance GM might revive the Hummer name for its upcoming EV.

Ford, of course, has its own EV pickup in the works. GM’s effort seems to be a direct response to this challenge from the top-selling truck maker, and Ford’s electric F-150 may well beat GM to the market. Not to be outdone, Michigan-based upstart Rivian also expects to have an electric pickup, the R1T, in driveways that same year. Starting at $69,000, the R1T offers up to 400 miles of driving range.

If and when the Cybertruck goes on sale, it won’t have the niche segment to itself.

[Image: Lordstown Motors]

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4 of 36 comments
  • Jeff S Jeff S on Nov 24, 2019

    CVT transmissions and turbo charged 3 and 4 cylinders along with higher content ethanol gas might make me an EV convert. That might be the plan to make ICE vehicles so undesirable and unreliable that buyers flock to EVs. Seems that is the direction that Government regulators across the Globe are going toward.

    • HotPotato HotPotato on Nov 25, 2019

      If you don't want a hamster wheel car, and you're not ready to go electric, Toyota has a hybrid version of pretty much every car in their line. Big displacement four with no turbo, electric motor for ample torque and seamless stop-start, and taxicab-proven reliability over hundreds of thousands of miles. Seems like a much better solution for great MPG than strapping a turbo the size of a Greyhound's on an engine the size of a moped's and praying.

  • Conslaw Conslaw on Nov 24, 2019

    Tesla won't have a niche electric pickup market to itself, but it won't be a niche market for long. The first generation will be niche vehicles. The second generation should be competitive, and the third generation may be dominant. The current players in light trucks can't afford not to be heavily invested in electric propulsion.

    • 28-Cars-Later 28-Cars-Later on Nov 24, 2019

      Tesla already had most of the niche EV market, they will likely own it moving forward in the near term as well. The next year will be both very interesting and telling. The companies partnering with Rivian and Workhorse were wise to do so because they really don't know how its all going to play out, and they don't have access to the Konami code like Musk does - they have to play by the established rules of business.

  • Ollicat I have a Spyder. The belt will last for many years or 60,000-80,000 miles. Not really a worry.
  • Redapple2 Cadillac and racing. Boy those 2 go together dont they? What a joke. Up there with opening a coffee shop in NYC. EvilGM be clowning. Again.
  • Jbltg Rear bench seat does not match the front buckets. What's up?
  • Theflyersfan The two Louisville truck plants are still operating, but not sure for how much longer. I have a couple of friends who work at a manufacturing company in town that makes cooling systems for the trucks built here. And they are on pins and needles wondering if or when they get the call to not go back to work because there are no trucks being made. That's what drives me up the wall with these strikes. The auto workers still get a minimum amount of pay even while striking, but the massive support staff that builds components, staffs temp workers, runs the logistics, etc, ends up with nothing except the bare hope that the state's crippled unemployment system can help them keep afloat. In a city where shipping (UPS central hub and they almost went on strike on August 1) and heavy manufacturing (GE Appliance Park and the Ford plants) keeps tens of thousands of people employed, plus the support companies, any prolonged shutdown is a total disaster for the city as well. UAW members - you're not getting a 38% raise right away. That just doesn't happen. Start a little lower and end this. And then you can fight the good fight against the corner office staff who make millions for being in meetings all day.
  • Dusterdude The "fire them all" is looking a little less unreasonable the longer the union sticks to the totally ridiculous demands ( or maybe the members should fire theit leadership ! )