Not Feeling the Cybertruck Love? GM and Lordstown Motors Ask That You Consider Something Less Avant-garde

not feeling the cybertruck love gm and lordstown motors ask that you consider

From the Mustang Mach-E to the Cybertruck in a matter of days. What a week it’s been. While the verdict is still coming in on Tesla’s, um, interesting take on an electric pickup, an auto giant and an upstart automaker that just bought a big assembly plant are happy to offer an alternative.

Of course, neither General Motors nor Lordstown Motors have a physical, production-ready pickup to show you, but many would argue Tesla doesn’t, either. Yet both rival EV pickups are on the way, the companies claim. One’s already taking pre-orders.

Announced this week, Lordstown Motors, which came to life earlier this year and recently purchased the mothballed GM Lordstown Assembly in northeast Ohio, is taking $1,000 deposits on the upcoming Endurance — its name for a conventionally styled crew cab electric pickup. Starting price for the Lordstown Endurance (seen above) is $52,500, with the fledgling company hoping to roll out the first examples in late 2020.

First, Lordstown will have to raise some capital. Retooling is expected to begin at the facility within the next two months, but the automaker still needs to secure $300 million in financing to get the operation off the ground.

Lordstown claims its truck will offer up to 260 miles of range.

Far fewer details exist for GM’s upcoming EV pickup, though GM CEO Mary Barra took the opportunity this week to provide an update on the model’s timeline. As reported by Reuters, the unnamed truck will go on sale in the fall of 2021 — probably beating Cybertruck to the market.

“It will be a very capable truck, I’m pretty excited about it,” Barra said of the vehicle, which will call Detroit-Hamtramck Assembly home. There’s a chance GM might revive the Hummer name for its upcoming EV.

Ford, of course, has its own EV pickup in the works. GM’s effort seems to be a direct response to this challenge from the top-selling truck maker, and Ford’s electric F-150 may well beat GM to the market. Not to be outdone, Michigan-based upstart Rivian also expects to have an electric pickup, the R1T, in driveways that same year. Starting at $69,000, the R1T offers up to 400 miles of driving range.

If and when the Cybertruck goes on sale, it won’t have the niche segment to itself.

[Image: Lordstown Motors]

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  • Jeff S Jeff S on Nov 24, 2019

    CVT transmissions and turbo charged 3 and 4 cylinders along with higher content ethanol gas might make me an EV convert. That might be the plan to make ICE vehicles so undesirable and unreliable that buyers flock to EVs. Seems that is the direction that Government regulators across the Globe are going toward.

    • HotPotato HotPotato on Nov 25, 2019

      If you don't want a hamster wheel car, and you're not ready to go electric, Toyota has a hybrid version of pretty much every car in their line. Big displacement four with no turbo, electric motor for ample torque and seamless stop-start, and taxicab-proven reliability over hundreds of thousands of miles. Seems like a much better solution for great MPG than strapping a turbo the size of a Greyhound's on an engine the size of a moped's and praying.

  • Conslaw Conslaw on Nov 24, 2019

    Tesla won't have a niche electric pickup market to itself, but it won't be a niche market for long. The first generation will be niche vehicles. The second generation should be competitive, and the third generation may be dominant. The current players in light trucks can't afford not to be heavily invested in electric propulsion.

    • 28-Cars-Later 28-Cars-Later on Nov 24, 2019

      Tesla already had most of the niche EV market, they will likely own it moving forward in the near term as well. The next year will be both very interesting and telling. The companies partnering with Rivian and Workhorse were wise to do so because they really don't know how its all going to play out, and they don't have access to the Konami code like Musk does - they have to play by the established rules of business.

  • Sgeffe Bronco looks with JLR “reliability!”What’s not to like?!
  • FreedMike Back in the '70s, the one thing keeping consumers from buying more Datsuns was styling - these guys were bringing over some of the ugliest product imaginable. Remember the F10? As hard as I try to blot that rolling aberration from my memory, it comes back. So the name change to Nissan made sense, and happened right as they started bringing over good-looking product (like the Maxima that will be featured in this series). They made a pretty clean break.
  • Flowerplough Liability - Autonomous vehicles must be programmed to make life-ending decisions, and who wants to risk that? Hit the moose or dive into the steep grassy ditch? Ram the sudden pile up that is occurring mere feet in front of the bumper or scan the oncoming lane and swing left? Ram the rogue machine that suddenly swung into my lane, head on, or hop up onto the sidewalk and maybe bump a pedestrian? With no driver involved, Ford/Volkswagen or GM or whomever will bear full responsibility and, in America, be ambulance-chaser sued into bankruptcy and extinction in well under a decade. Or maybe the yuge corporations will get special, good-faith, immunity laws, nation-wide? Yeah, that's the ticket.
  • FreedMike It's not that consumers wouldn't want this tech in theory - I think they would. Honestly, the idea of a car that can take over the truly tedious driving stuff that drives me bonkers - like sitting in traffic - appeals to me. But there's no way I'd put my property and my life in the hands of tech that's clearly not ready for prime time, and neither would the majority of other drivers. If they want this tech to sell, they need to get it right.
  • TitaniumZ Of course they are starting to "sour" on the idea. That's what happens when cars start to drive better than people. Humanpilots mostly suck and make bad decisions.