Too Big? Mini Boss Thinks So, Aims to Pare Down Brand's Smallest Model

Steph Willems
by Steph Willems
too big mini boss thinks so aims to pare down brands smallest model

Compared to the original BMC Mini from back in the Sixties, the modern Mini launched at the dawn of the 21st century was a portly affair, expanded in all directions to accommodate modern people with modern lives. And, compared to that first “new” Mini, the most recent generation of the three-door hatch looks positively ginormous. Somewhere along the way, Mini became not all that small.

Mini wants to correct the bloat, but only to a degree.

Speaking to Autocar, Mini head Bernd Körber said design work had begun on the fourth-generation Mini hatch, adding he’d “love to see the core Mini shrink again.” That vehicle should reach production for 2022 or 2023.

At the other end of the Mini range, the brand would like to see something still larger to tempt those not enamored by Mini’s big boy, the Countryman crossover. Reported recently by Autocar, the Mini brand intends to offer a compact crossover built atop whatever replaces the BMW i3. That means a choice of gasoline, plug-in hybrid, or electric powerplant. It also means a further stretching of what it means to be a Mini.

“The Countryman is a very small SUV,” Körber said. “In the U.S. and China, there are certain needs. We will look at a compact SUV in the next generation. There are lots of benefits with a car like that for urban use. For me, it’s a good match.”

While he admits it “would be hard to imagine” a Mini-branded vehicle the size of a BMW X3 or X5, that’s the way the market’s headed. The model could revive the Traveller name of yore.

But back to the entry-level hatch. The general consensus at Mini is that the current-gen hatch boasts a front overhang that’s unbecoming of the model’s heritage, meaning the model’s successor will take pains to slim down, at least in the front end.

“Hopefully in the next generation, we can make it even more compact, back to where Mini comes from,” Körber said.

Mini’s stable of compact offerings makes for an uneasy fit in the SUV-heavy domestic market, with the “large” Countryman unsurprisingly serving as its sales leader. Through September, however, no Mini model shows a volume increase in the U.S.; the brand as a whole is down 18.8 percent since the start of the year.

[Image: BMW Group]

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  • Slap Slap on Oct 07, 2019

    Daughter has a 2018 MINI JCW. She has wanted a MINI ever since she was a young girl. But when the lease is up she'll get something else because it is just too expensive for what you get.

  • KOKing KOKing on Oct 07, 2019

    I have a current model Mini which I like, but it's definitely too big; it's the same width as my 3 series that it replaced, and packaging is terrible compared to, say, the similarly sized Honda Fit, which is ironic given the packaging miracle the original BMC one was marketed as. Given the near death of the small car market in the US (what's this rumor of the next Fit not making it here??), if Mini goes smaller, it would probably help outside the US, but maybe just get left out of the US lineup altogether.

  • ToolGuy VW (marque not group) and Tesla very nearly switched positions on a YTD basis.
  • RHD Inexpensive gasoline appears to be a thing of the past. ILO is correct - we have enough sunlight, wind and emerging ocean wave energy to power the entire country and then some. Clean air is nice, and being free of the whims of OPEC, geopolitics and hugely profitable oil companies will do all of us a world of good.
  • Raymond Segura Can you tell me where I can get the rear bumper for 69 impala?
  • Art Vandelay some of the crazy numbers I get. Percentages look bigger with any fluctuations with low volume makes and brands leaving the market will see massive month over month changes. But what’s with Buick? I still see the occasional ad on TV and yet the drop is disproportionate even compared to all the other GM brands.
  • Master Baiter "There is no mandate for consumers to buy EVs, not in any country or state. That’s made up."Right. And you are not mandated to purchase a toilet that only uses 1.6 gallons/flush. You could choose to not have a toilet--just go in the woods, like the bears do.
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