Manual Transmission Update: No One's Going to Save This Situation

Steph Willems
by Steph Willems

Ready to be depressed? Your author knows he is. After buying a new manual-transmission vehicle last year, the model he purchased has since fallen under Mary Barra’s axe, and the transmission type he so loves is now rarer than an albino moose.

How rare? The number of electric vehicles sold in the third quarter of this year is greater than the number of manual-transmission cars sold during the same period. Life comes at you fast.

That factoid comes by way of Tyson Jominy, J.D. Power’s vice president of automotive data and analytics consulting. Blame two things for the automotive upset.

Well, you can blame a lot more than just two things, but the introduction and production ramp-up of the Tesla Model 3 and Ford and General Motors’ distaste for small cars takes a lot of the heat. Small cars sales were falling for years even as buyers increasingly gravitated to automatics, making for an ever smaller market penetration for the transmission type. Once offered in several trims on low-end and sporty models, waning stickshift demand saw automakers increasingly outfit only the base trim of new models with the unit. High-end automakers have largely abandoned the three-pedal layout.

Reading the writing on the wall, Ford and GM went ahead and pulled the plug on the U.S.-market Focus, Fiesta, and Cruze, nearly eliminating domestic choice for the budget car shopper. Despite an already low take rate, the scrapping of these compacts and the rising use of automatics and CVTs in the segment’s remaining entries saw manual transmission sales fall 40 percent between Q3 2018 and Q3 2019.

The transmission’s market penetration stood at 1.1 percent in the last quarter, while EVs, aided greatly by the Model 3 but also a new Nissan Leaf, the Hyundai Kona Electric, and others, pushed that segment’s take of the U.S. market to 1.9 percent.

I suppose if my car’s totalled in an accident, I’ll have to look at a base Volkswagen Jetta — it offers a pretty similar setup as the defunct Cruze, right down to the engine displacement and big trunk. There’s still choice out there if you want to get into a stickshift vehicle, though the remaining options are mostly on the low end (assuming you’re looking for something with a useable back seat). And you might have to wait while they find a loss leader for you. Jeep, bless its heart, isn’t scrapping the clutch pedal anytime soon, so the Wrangler/Gladiator remains an option who like giving their left legs a workout.

People will cling to any shred of hope in times of adversity, even if they know they’re doomed.

[Image: Murilee Martin/TTAC]

Steph Willems
Steph Willems

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  • Jeff S Jeff S on Oct 19, 2019

    I just bought my neighbor's low mileage Lacrosse and I plan on not buying another vehicles for 10 years and by then it might be an EV. I miss my last manual transmission vehicle but I will adapt.

  • Spartan Spartan on Oct 19, 2019

    I'm 35 and I've purchased 3 manual transmission cars. Two of them I purchased new. My daily is a manual trans GTI I purchased new. I would blame the internet mag racers for not putting their money where their mouths are, but even those guys in force wouldn't have stopped the inevitable. Granted, some of it is their fault. There's my shameless shank at some of those guys. Anyway, enjoy them while they last. They'll be gone in a generation or two, maybe three if the faithful are resistant and continue to buy cars like Mustangs, Challengers, and GTIs with the stick.

  • Jkross22 Their bet to just buy an existing platform from GM rather than build it from the ground up seems like a smart move. Building an infrastructure for EVs at this point doesn't seem like a wise choice. Perhaps they'll slow walk the development hoping that the tides change over the next 5 years. They'll probably need a longer time horizon than that.
  • Lou_BC Hard pass
  • TheEndlessEnigma These cars were bought and hooned. This is a bomb waiting to go off in an owner's driveway.
  • Kwik_Shift_Pro4X Thankfully I don't have to deal with GDI issues in my Frontier. These cleaners should do well for me if I win.
  • Theflyersfan Serious answer time...Honda used to stand for excellence in auto engineering. Their first main claim to fame was the CVCC (we don't need a catalytic converter!) engine and it sent from there. Their suspensions, their VTEC engines, slick manual transmissions, even a stowing minivan seat, all theirs. But I think they've been coasting a bit lately. Yes, the Civic Type-R has a powerful small engine, but the Honda of old would have found a way to get more revs out of it and make it feel like an i-VTEC engine of old instead of any old turbo engine that can be found in a multitude of performance small cars. Their 1.5L turbo-4...well...have they ever figured out the oil dilution problems? Very un-Honda-like. Paint issues that still linger. Cheaper feeling interior trim. All things that fly in the face of what Honda once was. The only thing that they seem to have kept have been the sales staff that treat you with utter contempt for daring to walk into their inner sanctum and wanting a deal on something that isn't a bare-bones CR-V. So Honda, beat the rest of your Japanese and Korean rivals, and plug-in hybridize everything. If you want a relatively (in an engineering way) easy way to get ahead of the curve, raise the CAFE score, and have a major point to advertise, and be able to sell to those who can't plug in easily, sell them on something that will get, for example, 35% better mileage, plug in when you get a chance, and drives like a Honda. Bring back some of the engineering skills that Honda once stood for. And then start introducing a portfolio of EVs once people are more comfortable with the idea of plugging in. People seeing that they can easily use an EV for their daily errands with the gas engine never starting will eventually sell them on a future EV because that range anxiety will be lessened. The all EV leap is still a bridge too far, especially as recent sales numbers have shown. Baby steps. That's how you win people over.
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