By on June 12, 2019

Image: Hyundai

Hyundai blanketed the rollout of its new three-row Palisade with descriptive terms that positively oozed luxury and refinement. Hell, just the name of the thing should conjure up a swanky seaside image or two.

It’s clear the Korean automaker feels its eight-passenger crossover (successor to the Santa Fe XL, formerly just “Santa Fe”) stands on par with its foreign competitors, as its price reflects this newfound feeling of confidence.

There’s no choice of powertrains in this vehicle, so all 2020 Palisades will carry the same 3.8-liter V6 and eight-speed automatic when the model arrives at dealers. That arrival, by the way, is imminent. Once here, would-be owners will only need to concern themselves with content level and number of drive wheels.

Starting at $31,550 for a base front-wheel-drive SE, the Palisade demands a $1,045 destination fee. What other models appear with this starting price, you ask? Let’s see… The Honda Pilot LX FWD ($31,350, plus destination), the Toyota Highlander SE FWD ($31,680, plus destination), and the Nissan Pathfinder S FWD ($31,350, plus destination).

Image: Hyundai

Hyundai must have employed the services of a shoehorn to squeeze itself into the middle of this closely-spaced pack. If you’re looking for a three-row unibody with a bargain basement starting price, look no further than Detroit. The Chevrolet Traverse L FWD carries a sticker of $29,930 before destination.

Even when you add all-wheel drive to the equation, the Palisade doesn’t budge from its crowded perch. An SE AWD will set you back $33,250, plus destination. Compare that to the pre-destination price of Honda’s cheapest AWD Pilot ($33,350), Toyota’s AWD Highlander LE ($35,190), and Nissan’s Pathfinder S AWD ($33,220). It seems Hyundai hopes that customers view its status as being above that of the Americans, just a hair above the value-packed Nissan brand, basically on par with Honda, and a quarter-step below everyone’s favorite purveyor of reliable runabouts.

With no fancy hybrid systems or uplevel engines in tow, a top-flight Palisade Limited AWD tips the financial scales at $46,400, plus destination.

As it prepares to enter a hotly contested (and potentially lucrative) battle, the Palisade hopes to win on the strength of its content, interior room, and design. Standard equipment includes automatic emergency braking, lane-keeping assist, adaptive cruise control, rear parking sensors, an 8-inch touchscreen with Apple CarPlay and Android Auto connectivity, and power folding second-row seats.

Let the games begin.

[Images: Hyundai]

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27 Comments on “What’s the 2020 Hyundai Palisade’s Price? Look to the Japanese for Your Answer...”

  • avatar

    Nice looking, but looks straight out of GMC, good price, though

  • avatar
    Greg Hamilton

    The least expensive 3 row SUV is the Dodge Journey not the Chevrolet Traverse, although that is 7 passenger so I stand corrected

  • avatar

    No surprises on price. I think you get better content for the price than you do vs the domestics and possibly Toyota.

    But, comparing it to its related Kia cousin, I think I like Telluride more. The design appeals to me more, particularly the dash and center console (actual buttons, smaller screen, cleaner looking dash overall…with real gauges not a digital screen) and Kia has that great Dark Moss color available with a light gray interior (a nice beige./tan or even a saddle brown color would be perfect with the green, though).

    I can’t build and price the Hyundai yet, so this is an incomplete comparison of the two. The two models both have the 3.6L V8, correct?

    • 0 avatar

      “The two models both have the 3.6L V8, correct?”

      H/K doesn’t make a 3.6L V8. Both CUVs use a transverse 3.8L V6.

      • 0 avatar

        Yes, V6. A typo. Sorry.

        Need more coffee.

        • 0 avatar

          I like your thought though. A 405hp 8500RPM 3.6L V8 would be pretty slick in the Stinger and G70.

          • 0 avatar

            If the G70 had that (not real) engine, it would be hilarious fun.

            As it stands, I keep thinking a V8 powered G80 or G90 might be my next ride. Someone living near here has a second gen Hyundai Genesis (which is essentially now the G80, I think). I was on a run and it pulled out (across my path) of the driveway of the gated community at the top of my hill. Great looking car. No idea what engine it has, but it looks and sounds the ‘understated classy luxury’ part pretty well. Looks premium without being obnoxious.

    • 0 avatar
      SCE to AUX

      This could turn out to be a repeat of the Entourage/Sedona story from 2006.

      Hyundai’s Entourage minivan only survived from 2006-09, but Kia’s Sedona was a much better seller, going from 2006 to today. I wouldn’t be surprised if the Telluride beats its Palisade cousin in this game, too.

      • 0 avatar

        Well, Hyundai barely talked about that minivan rebadge, so I wasn’t too surprised the (nearly identical-looking) Entourage never sold well. As for the Pallisade, you might be right, I think the Telluride looks waaaay better, so we’ll see how sales go.

      • 0 avatar

        I’m pretty sure (not 100%) I had a rental Sedona when my wife’s car was in the shop on a recall issue in 2003 or 2004? Are you sure it only came over in 2006? I recall that it was under-powered and umm…lacking content (i.e cheap and all plastic inside, I think just an AM/FM radio and still had manual door locks)

        I saw a more recent vintage and I didn’t know what it was until I passed it. It at least looks much better.

      • 0 avatar

        Wouldn’t count on that.

        The former was a rebadged job of a vehicle that sold pretty much on price.

        The Telluride may very well sell better than the Palisade (higher sales could depend on which one has greater production capacity), but the Palisade (unlike the rebadged minivan) should sell well.

    • 0 avatar

      Im on the edge of my seat to see your more detailed comparison.

  • avatar
    CKNSLS Sierra SLT

    Just pulled out my MSRP sticker on my 2017 Hyundai Santa Fe XL-

    $38,290.00 This gets you a fully loaded vehicle minus sunroof and NAV.

    The only “extras” inc. with this price are

    Cargo tray, Cargo Net & First aid Kit $180.00
    Carpeted Floor Mats $190.00
    Cargo cover $120.00
    Wheel Locks $ 55.00.

    Leather, 7″ Android Touch screen, driver assists features, etc. are included.

    However-the transaction price wasn’t any where close to the Toyo/Honda comparable models.

    That’s what swayed me to the Hyundai. Will the Palisade sell near sticker? Time will tell.

    • 0 avatar

      The Telluride has been selling close to sticker, if not at or above it (in particular, for the in-demand top trims).

      Speaking of which, a whole article on the pricing of the Palisade and no mention of how it compares to the pricing of the Telluride?

      • 0 avatar

        Googling reveals that the Telluride starts at $32,735 for the base LX model and ranges up to just under $47,000 for the loaded SX model.

        Its positioned as the more upscale brand, but the Palisade starts at $32,595 for the base SE, undercutting the Telluride by $140. It tops out at $47,445, which is $900 more than the Telluride SX. It seems like they match up to be similarly priced.

        However, you can get all the bells and whistles on the Telluride for $50,775. I would assume that maybe at the top level, the Palisade pulls away a little?

        In my search for an answer to this question, I found two key differences that may matter to some:

        1) The Palisade is imported from South Korea, while the Telluride is made at Kia’s plant in Georgia.

        2) Hyundai offers a slightly better warranty than Kia: five-year or 60,000-mile full-vehicle limited warranty supplemented by a seven-year, unlimited-mileage anti-perforation warranty, and a 10-year or 100,000-mile limited powertrain warranty.

        Kia offers pretty much the same coverage, but their anti-perforation warranty is only five years or 100,000 miles.

        • 0 avatar

          Am aware of the pricing of the 2, but just thought it was kinda ridiculous to omit the Telluride (in comparing prices) when it is actually the most direct competitor to the Palisade.

          Also, right now, the 2 closest Japanese competitors (in terms of size/space and amenities) would be the Pilot and Ascent.

          • 0 avatar

            People often forget that Hyundai and Kia aren’t (as companies) organized like say Buick/Chevrolet – they’re more like kissing cousins. They have access to the same parts bin and engineering but corporate doesn’t stop them from stepping on each other’s toes in the way GM tries to.

        • 0 avatar

          But still… 50K Hyundai… I wouldn’t buy 50K Toyota

          • 0 avatar

            @ slavuta

            No one is forcing buyers to opt for the top trims or at least the ones w/ all the latest (and pricey) safety/convenience tech, but that’s what many buyers want these days.

            And $50k isn’t that much in the scheme of things these days.

            A loaded Sienna is hits the $50k mark, a top trim Sequoia nears the $70k mark and the Land Cruiser can be loaded to around the $90k mark.

            There’s a reason why so many are driving around in $50k+ pick-ups (never mind SUVs/CUVs).

            More and more buyers these days are willing to give up a lux badge for more space, more power and to get the safety/convenience tech.

  • avatar

    Sat in this extensively at our car show. It is an impressive effort, with great design and build-quality. It definitely feels a class above the new SantaFe, in terms of “luxury”.

  • avatar


    this can’t be right
    Toyota Highlander SE FWD ($31,680, plus destination),

    probably LE I4 FWD

  • avatar
    James Charles

    Well Hyundai and Kia will become priced with the more established players. Expect more of this from their other vehicles.

    Globally, Chinese vehicles will fill the void left by Hyundai and Kia.

    I suppose this is leaving FCA as the cheap (and often crappy quality) offering. Mitsubishi are another cheap producer, but I would invest in a Hyundai or Kia over a Chrysler or Mitsubishi any day.

  • avatar

    The name should conjure swanky images?

    For me, the name only conjures faint memories of a cheesy Boomer-pop song with carnival tunes and a crowd soundtrack. Not what one would call aspirational.

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