What's the 2020 Hyundai Palisade's Price? Look to the Japanese for Your Answer

Steph Willems
by Steph Willems
whats the 2020 hyundai palisades price look to the japanese for your answer

Hyundai blanketed the rollout of its new three-row Palisade with descriptive terms that positively oozed luxury and refinement. Hell, just the name of the thing should conjure up a swanky seaside image or two.

It’s clear the Korean automaker feels its eight-passenger crossover (successor to the Santa Fe XL, formerly just “Santa Fe”) stands on par with its foreign competitors, as its price reflects this newfound feeling of confidence.

There’s no choice of powertrains in this vehicle, so all 2020 Palisades will carry the same 3.8-liter V6 and eight-speed automatic when the model arrives at dealers. That arrival, by the way, is imminent. Once here, would-be owners will only need to concern themselves with content level and number of drive wheels.

Starting at $31,550 for a base front-wheel-drive SE, the Palisade demands a $1,045 destination fee. What other models appear with this starting price, you ask? Let’s see… The Honda Pilot LX FWD ($31,350, plus destination), the Toyota Highlander SE FWD ($31,680, plus destination), and the Nissan Pathfinder S FWD ($31,350, plus destination).

Hyundai must have employed the services of a shoehorn to squeeze itself into the middle of this closely-spaced pack. If you’re looking for a three-row unibody with a bargain basement starting price, look no further than Detroit. The Chevrolet Traverse L FWD carries a sticker of $29,930 before destination.

Even when you add all-wheel drive to the equation, the Palisade doesn’t budge from its crowded perch. An SE AWD will set you back $33,250, plus destination. Compare that to the pre-destination price of Honda’s cheapest AWD Pilot ($33,350), Toyota’s AWD Highlander LE ($35,190), and Nissan’s Pathfinder S AWD ($33,220). It seems Hyundai hopes that customers view its status as being above that of the Americans, just a hair above the value-packed Nissan brand, basically on par with Honda, and a quarter-step below everyone’s favorite purveyor of reliable runabouts.

With no fancy hybrid systems or uplevel engines in tow, a top-flight Palisade Limited AWD tips the financial scales at $46,400, plus destination.

As it prepares to enter a hotly contested (and potentially lucrative) battle, the Palisade hopes to win on the strength of its content, interior room, and design. Standard equipment includes automatic emergency braking, lane-keeping assist, adaptive cruise control, rear parking sensors, an 8-inch touchscreen with Apple CarPlay and Android Auto connectivity, and power folding second-row seats.

Let the games begin.

[Images: Hyundai]

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2 of 27 comments
  • James Charles James Charles on Jun 13, 2019

    Well Hyundai and Kia will become priced with the more established players. Expect more of this from their other vehicles. Globally, Chinese vehicles will fill the void left by Hyundai and Kia. I suppose this is leaving FCA as the cheap (and often crappy quality) offering. Mitsubishi are another cheap producer, but I would invest in a Hyundai or Kia over a Chrysler or Mitsubishi any day.

  • Cdotson Cdotson on Jun 14, 2019

    The name should conjure swanky images? For me, the name only conjures faint memories of a cheesy Boomer-pop song with carnival tunes and a crowd soundtrack. Not what one would call aspirational.

  • Dukeisduke I tried watching the live reveal last night, but after 15 minutes of jawing by MT+ personalities (and yes, I like Chris Jacobs and Alex Taylor), I turned it off.
  • Paul MBAs gonna MBA.
  • Zipper69 Clearly beyond German thought processes to simply keep A for IC engine and use "E" for all other so you can have a A6 and a E6.
  • Ianw33 It makes me laugh how many complaints i see here in the comments section. Leave it to "car enthusiasts" to be unhappy with the fact that a mainstream auto manufacturer produced a 1K HP car with a warranty that isn't $250K+. can't we just be happy that something crazy/fun exists like this before its gone, even if its not your cup of tea?
  • YellowDuck This is a completely vulgar vehicle. I understand that that is the point, but still...pretty douchey.