Report: Amid Cost-cutting Spree, GM Looked at Unloading Its Global HQ

Steph Willems
by Steph Willems

General Motors’ Renaissance Center headquarters dominates the Detroit skyline, announcing America to Canadians even before they reach Windsor. A symbol of industrial might and the big business of autos, the 5.5 million-square-foot complex has been home to the biggest of the Big Three since GM acquired the property in 1996.

According to a new report, GM’s recent streamlining push saw company brass attempt to sell the property.

Automotive News, citing four sources familiar with the matter, claims the automaker looked at flipping the property to businessman and Detroit property owner extraordinaire Dan Gilbert last year.

Talks apparently didn’t get too far, with the building’s aging HVAC system reportedly serving as a sticking point. The building, which has already undergone numerous renovations, is in need of further upgrades.

Ford Motor Company, the building’s original tenant, launched construction on the sprawling complex in 1971, with the first phase opening five years later. When finished, the complex included a central 73-storey hotel and four 39-storey towers containing numerous shops and restaurants, plus a long list of corporate tenants. Ford sold the complex to an investor group in the early 1980s.

As GM can’t hope to occupy all space in the complex, and with the need for further upgrades, the thinking was that the company could free up cash by downsizing its HQ. According to one source, this could still happen, though another said a sale is now off the table.

“As a downtown Detroit-based company, we have regular discussions with other leaders and organizations about the city’s ongoing development,” GM said in a statement sent to AN. “We won’t share the details of those conversations or comment on speculation about specific discussions.”

Through its cost-cutting efforts, which include the mothballing of several North American plants, the elimination of several vehicle models, and a significant workforce reduction, GM hopes to save $6 billion in annual spending by the target year of 2020.

[Image: General Motors]

Steph Willems
Steph Willems

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  • Jeff S Jeff S on May 22, 2019

    @civicjohn--Unfortunately my father sold it when I went away to college. My 2 older brothers and I drove it thru high school and I drove it the first year of college when I was a commuter student. My father custom ordered it with a red interior, Power-glide, AM radio, I-6, padded dash, and no air. I kept that Chevy II up and waxed it every couple of months to where it was so shinny you could see yourself on the paint. I fixed the headliner and put happy faces on it--it actually looked good. Not sure what happened to the Sears we went to since I no longer live in Houston but the Sears in the mall in Florence, KY near where I now live remains empty. I miss the old Chevies of the past. I do currently have a 99 S-10 I-4 extended cab with a 5 speed manual which I have had since new which still looks and drives like new. Use the water less car detailing cleaner and wax on it (also poly seal it once a year) and it maintains a great shine on it (pewter color). Love that old S-10 it has been very reliable. That truck is eventually going to my nephew.

  • DeadWeight DeadWeight on May 24, 2019

    "According to a new report, GM’s recent streamlining push saw company brass attempt to sell [their Headquarters, the Renaissance Center, a f'cked up maze of a building with windows that spontaneously fallout, and energy efficiency levels right out of the 1950s, to Dan Gilbert]. Automotive News, citing four sources familiar with the matter, claims the automaker looked at flipping the property to businessman and Detroit property owner extraordinaire Dan Gilbert last year. Talks apparently didn’t get too far, with the building’s aging HVAC system reportedly serving as a sticking point. The building, which has already undergone numerous renovations, is in need of further upgrades." LMFAO: "GUANGZHOU-GUADALAJARA MOTORS, OUR GLOBAL HEADQUARTERS HAS BETTER, ONLY BY RELATIVE STANDARDS, YET STILL ATROCIOUS, BUILD QUALITY AND RELIABILITY. MARK OF EXERENCE. SHI SHI." Maybe Guangzhou-Guadalajara Motors can try and flip their armpit of an HQ in an armpit of a city, to a naive Chinese investor real estate limited liability partnership!

  • Michael S6 Welcome redesign from painfully ugly to I may learn to live with this. Too bad that we don't have a front license plate in Michigan.
  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
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