Toyota Has a Big Announcement for Canada Next Week

Matt Posky
by Matt Posky
toyota has a big announcement for canada next week

Toyota Motor Manufacturing Canada (TMMC) plans to make a major announcement on Monday regarding its North Plant in Cambridge, Ontario. These days, such news automatically drums up concerns of layoffs and factory closures. However, Toyota’s announcement sounds as though it will be relatively positive in nature, focusing on production changes.

While the corporate release gave no additional details as to what the announcement might entail, Toyota said the message will “will serve to further reaffirm Toyota’s commitment to manufacturing in Canada.”

Last month marked the completion of the automaker’s $1.4-billion investment into its Canadian operations and the start of production of the TNGA-based RAV4 in Cambridge, so it would be pretty wild to see Toyota backpedal on any Canadian commitments.

“Because of TNGA and the dedication and hard work of our team members, TMMC will be able to adapt more easily to changes in consumer demand, remain globally competitive and always be ready to deliver on customer expectations,” Fred Volf, president of Toyota Motor Manufacturing Canada, said at the RAV4’s launch event.

Automotive News previously reported that the company is considering new production in Canada. At the time, Volf was unable to confirm anything, but noted that Toyota was examining “future opportunities” in Canada and was excited for the day he could elaborate further. He’s expected to be joined by federal and provincial dignitaries on Monday.

[Image: Toyota]

Join the conversation
  • Eggsalad Eggsalad on Apr 25, 2019

    So they've made an announcement that next week there will be an announcement. Was there a press release last week that they would make an announcement this week about making an announcement next week? What a waste of bytes.

  • Richard Chen Richard Chen on Apr 26, 2019

    Per Automotive News, they will be the Lexus NX and RXL