As Deals Start Appearing on JL Wranglers, Is It Time to Spring Into a Jeep?

Steph Willems
by Steph Willems
as deals start appearing on jl wranglers is it time to spring into a jeep

Studies have shown that purchasing a new Jeep Wrangler is almost as stable an investment as buying gold. In terms of retaining value, the Wrangler is king, boasting a rate of depreciation that undercuts the industry average by half.

With this in mind, it’s not common to see people shopping around, sniffing out boffo bargains on hard-to-sell Wranglers polluting local dealer lots. It simply isn’t a thing. If you’re in the market for one, however, now may be a good time to start searching.

After taking a look at dealer inventory, CarsDirect reports a bevy of unsold 2018 JL Wrangler models still kicking around, eager to find a home. The models arise from a unique time in the Wrangler’s life — when previous-generation JK and current-gen JL production overlapped briefly, resulting in two Wranglers for the same model year.

Because the 2018 flood hasn’t yet receded from dealer lots, Jeep is offering a countrywide $500 bonus on 2018 JL Wrangler models — “one of the only factory incentives we’ve ever seen on the Wrangler,” CarsDirect claims.

While 500 bones might not be enough to sway a buyer into a Wrangler, some dealers are going above and beyond to sweeten the pot. Numerous examples exist of steep dealer discounts, which, combined with the $500 factory bonus, could mean a lucky day for a Jeep shopper. The best deal found so far is in Huntington Beach, CA, where a 2018 Wrangler Unlimited Sahara can be had with $9,485 in savings, or 22 percent off MSRP.

Other examples include $7,334 off an Unlimited Sport in Alexandria, VA, $6,664 off an identical model in Wichita Falls, TX, and $6,495 off another Unlimited Sport in Downers Grove, IL.

Jeep’s overabundance of 2018 Wranglers could be your ticket to top-down, go-anywhere bliss, assuming you’re in the market and aren’t afraid of looking cheap. (When carbuying is involved, no one’s afraid of looking cheap.)

With two models on hand, Jeep sold a record 240,032 Wranglers last year, with March of 2018 kicking off a stratospheric sales spike that lasted through the summer. The first quarter of 2019 shows Wrangler sales down 10 percent compared to Q1 2018, but all of that volume loss can be tied to last year’s heady March. March 2019 Wrangler sales easily surpass same-month tallies from years prior to 2018.

[Image: Fiat Chrysler Automobiles]

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  • Oberkanone Oberkanone on Apr 16, 2019

    Subscription is required. This is a good article about Wrangler inventory. A few points from the article. 1) Wrangler fleet sales to rental companies have greatly increased. 2) Dealer inventory began balooning last year and has gotten worse this year 3) Resale values of Wrangler are dropping 4) Wrangler prices have increased significantly. Pricing has finally hit the tipping point. Buy a Wrangler or Gladiator if you can afford it and it's the right vehicle for you. Don't buy one and count on being able to sell it for nearly what you paid for it. Wrangler of recent had fourth highest retained value. That trend is downward of recent. Like the stock market it may go up or down.

    • ToddAtlasF1 ToddAtlasF1 on Apr 16, 2019

      The number one trade in on the Gladiator will be the Wrangler Unlimited. The Wrangler will be number two. shows 54,645 new Wranglers(including Unlimiteds) in dealer inventories. That compares to 23,809 new Acuras and 29,688 new RAV4s in the country. How many Wranglers does Fiat sell? I don't think it is enough to justify that sort of inventory level.

  • MiataReallyIsTheAnswer MiataReallyIsTheAnswer on Apr 17, 2019

    No I have never changed an LED unit on a car, because I've never had one fail. And we have owned several. And what I said about the cheesy "one red light" on the new Compass is not just about "shoulda been LED".....there is plenty of room in the lighting elements to have had amber turn signals, separate brakelights, etc. Look at how some cars (mostly Euro) have a set of red lights for running/parking lights, then TOTALLY SEPARATE red lights come on when braking - it is far more attention-getting and noticeable. Sorry for the soapbox, I'm kind of a lighting freak :)

    • PrincipalDan PrincipalDan on Apr 17, 2019

      If I had to choose between two different makes/models of cars and was at an impasse, one having amber rear turn signals would push it into the "buy me" column.

  • NormSV650 I had a 2014 Vsport back in the day. It have a quiver feeling over some bumps in turns. Currently have a 2018 CT6 it is very solid and a great driver's car for the size.
  • NormSV650 I had a 2014 Vsport back in the day. It have a quiver feeling over some bumps in turns. Currently have a 2018 CT6 it is very solid and a great driver's car for the size.
  • MaintenanceCosts I saw my first IS500 out in the wild today (a dark-grey-on-black example) and it struck me that it was much more AMG-like than this product. (Great-looking and -sounding car.)
  • ToolGuy
  • Art Vandelay Props for trying something different. EVs should work well in this sort of race. The similar series running ICE run short distances like that