Subaru Viziv Adrenaline Concept Could Preview Next Crosstrek

Matt Posky
by Matt Posky

Subaru has unveiled yet another concept wearing the Viziv name. This time it’s called the “Adrenaline” and appears to foreshadow the next Crosstrek. Styling is suitably wild for a show vehicle, but enough of Subaru’s current design language remains to make us believe the model isn’t terribly far away from a production model.

However, no one can say anything definitive. Subaru provided no indication that the vehicle is anything other than an opportunity to test its new design concept — a spin-off of its earlier “Dynamic x Solid” styling theory, which the manufacturer calls the “BOLDER” design philosophy. Bolder is the word for it, too, because the vehicle features a pretty wild roof design and some of the most aggressive panel protection we’ve ever seen on a vehicle not entering a combat zone.

Of course, plastic cladding isn’t going to stop a bullet. Instead, the black panels on this Subaru are meant for deflecting rocks during those infrequent moments where you take it off-road. The Adrenaline is, most assuredly, a lifestyle vehicle intended for people who need a well-rounded commuter that can make do on wilderness trails. Subaru gave it all-terrain tires to further underline that point.

From Subaru:

Combining utility that supports active lifestyles with off-road driving capability that delivers enjoyment to go anywhere, the VIZIV Adrenaline Concept stimulates the driver’s mind, encouraging them to “drive freely in mother nature.”

Subaru will continue to evolve its distinctiveness of developing and designing vehicles that deliver the brand’s core value “Enjoyment and Peace of Mind.”

While Subaru hinted that the vehicle could use the company’s new hybrid e-Boxer powertrain (using tech on-loan from Toyota), the follow-up announcement didn’t mention the system once. That could change come production time, as the Crosstrek would be a likely recipient. There’s always a chance the Adrenaline could be the processor to the enigmatic Evoltis plug-in that’s rumored to debut later this year — though it would be strange to preview a concept under a different name if that were the case.

Whatever it is, we hope it enters production just so we can find out more. Assuming it does, expect the concept to be transformed into a slightly more traditional four-door vehicle that nixes the side-mounted cameras in favor of traditional mirrors.

[Images: Subaru]

Matt Posky
Matt Posky

Consumer advocate tracking industry trends and regulations. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied, he pivoted to writing about cars. Since then, he has become an ardent supporter of the right-to-repair movement, been interviewed about the automotive sector by national broadcasts, participated in a few amateur rallying events, and driven more rental cars than anyone ever should. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and learned to drive by twelve. A contrarian, Matt claims to prefer understeer and motorcycles.

More by Matt Posky

Comments
Join the conversation
2 of 11 comments
  • Thegamper Thegamper on Mar 06, 2019

    Yuck. Who let that out of the design studio? Instructions to designers: "Take inspiration from the Isuzu Vehicross and the Toyota C-HR and make it look like an absolute dumpster fire. As long as we shower it with "love" commercials featuring outdoorsy type stuff and dogs people will throw money at us to own one, so spare some expense and make sure we nix some of that sheetmetal and replace it with rugged looking plasticy bits"

  • Ryoku75 Ryoku75 on Mar 06, 2019

    Looks like your typical "never been wrecked" Craigslist special, it'll probably save Subaru money on paint.

  • Rrp138519787 If Jeep wanted to re-introduce the Wagoneer name, they just should have named the Grand Cherokee L the Wagoneer instead, and done a little bit more styling differentiation. They could have done a super deluxe version as the Grand Wagoneer. But all Wagoneers would have been the three row version as the primary product differentiation. And would cause less confusion for consumers overall.
  • D The only people who have TDS, which I assume is Trump Derangement Syndrome, are the MAGOTS who have been brainwashed to love him. They Know Not What They Do.
  • The Oracle The updated Model Y beat this copy to market.
  • ToolGuy™ I respect what the seller is doing, but this vehicle is not for me. (Seller doesn't care, has two people lined up already.)
  • SCE to AUX How well does the rear camera work in the rain and snow?
Next