Speaking of Names, Add 'Macan' to the List of Dustbin Contenders

Steph Willems
by Steph Willems
speaking of names add 8216 macan to the list of dustbin contenders

After creating ripples throughout the automotive community by announcing an all-electric next-generation Macan small crossover, Porsche might go a step further and ditch the model’s name altogether.

Talk about severing links to the past…

Speaking to Australia’s Wheels (h/t to Motor Trend), Blume laid out his brand’s electrification strategy — a product plan which must tread carefully, lest it raise the ire of motoring purists. While the upcoming Taycan and its offspring were designed from the ground up around a fully electric powertrain (and dedicated platform), Porsche isn’t about to start building EV versions of existing models willy-nilly.

“We have the idea to offer in each segment three options of engines (high performance petrol, plug-in hybrid and pure electromobility),” Blume said. “In the limousine segment, we will have the Panamera as petrol and hybrid and the Taycan as electric. In the SUV segment our ideas is a fully electrified Macan, petrol Cayenne and a hybrid Cayenne. Our idea for the Macan is to continue with some updates as long as possible and then to come round about 2020 with the electrified Macan.”

Once that occurs, the model might warrant a new name, Blume said. The executive describes the future SUV as having “the roots of the Macan,” but appearing “very different and future orientated.”

“When we develop a new car in the model range, it’s always a challenge to make it even better without losing tradition. We haven’t decided yet [to continue the Macan nameplate],” he said.

Blume was careful not to mention the 911, it appears, though he did say the Boxster could be the next Porsche model to ditch its internal combustion powerplant. “It depends on the development of the markets and the needs,” he said, adding that a decision on the model’s direction will come this year.”

If the Boxster does go electric, it won’t carry on with its existing platform. “Our opinion is that when you use a car that is designed for a petrol engine it doesn’t fit for an EV because of the construction of the body,” Blume said. “When you play in the segment like Porsche to develop very sporty cars, it has to be tailor made for each type of engine.”

[Images: Porsche AG]

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4 of 12 comments
  • James Charles James Charles on Mar 11, 2019

    "Dust Bin"? How quaint and British.

  • SunnyvaleCA SunnyvaleCA on Mar 12, 2019

    I'd like to see them ditch either the Cayman name or the Cayenne name. These two confuse most people I've met. When people ask what I drive I have to say: "A Porsche Cayman ... that's the hardtop/expensive version of the Boxster, not the trucklet."

  • Ajla "The upgrade is permanent" 🤔Journos really should be calling out the automakers like Mercedes that are attempting to make this sort of thing subscription only because it obviously doesn't need to be."with a one-time price tag of $1,195"This also shows the poor consumer "value" of Mercedes wanting $1200 per year for a 60hp jump on the EQE350.
  • Dukeisduke Will the next owner have to pay up, too, like with Tesla? What's the starting price of the Polestar 2? I saw a clean used one listed locally the other day, and it was under $50k. I wasn't sure if that was a deal or not.
  • Buickman what about EMFs from riding on a giant battery?is there a vax for that?
  • ScarecrowRepair $1.2M at $1K per car is only 1200 cars, and if you spread that over 5 years, 240 cars per year, roughly one per work day and one more every weekend. Sell another every weekend for the interest. That seems plausible to me.
  • FreedMike There are the guys charging $20000 over sticker for a F150 Lightning. They won’t go broke.