By on February 27, 2019

So, perhaps not cheapest for long. Tuesday, the German automaker announced its next-generation Macan crossover will divest itself of internal combustion for its next generation.

By adopting new architecture and dropping its gas powerplant, the Macan, refreshed for 2019 and currently starting at just a tick below $50k U.S., will become the company’s third electric vehicle. It’s unlikely the S and GTS variants will survive, but perhaps the Macan will retain TURBO badging of a non-turbo nature?

Porsche claims the new Macan — an “all-electric series” — will emerge from its Leipzig assembly complex at the beginning of the coming decade with a quick-juicing 800-volt charging system. That system, as well as the model’s new PPE architecture (Premium Platform Electric), is borrowed from the upcoming Taycan sedan, which bows late this year as a 2020 model.

Joining the Taycan soon after its launch is a Cross Turismo wagon variant. Porsche didn’t get specific about the new Macan’s launch date, preferring to talk up its investments in

The brand plans to sink $6 billion into the technology by 2022, with the possibility that, by 2025, half of all Porsches rolling out of Germany might be electric. That’s a statement you can attribute to Porsche AG Chairman Oliver Blume.

“Nevertheless, over the next ten years we will focus on a drive mix consisting of even further optimised petrol engines, plug-in hybrid models, and purely electrically operated sports cars,” Blume said. “Our aim is to take a pioneering role in technology, and for this reason we will continue to consistently align the company with the mobility of the future.”

Until its green makeover, the Macan carries on with a standard 2.0-liter turbocharged inline-four, good for 248 horsepower and 273 lb-ft of torque. That mill mates to a seven-speed PDK dual-clutch automatic. For 2019, the upgrade engine is a turbo 3.0-liter V6 generating 348 hp and 352 lb-ft.

[Image: Porsche AG]

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15 Comments on “Porsche’s Cheapest Model to Go All-electric...”

  • avatar

    Can you guys do something about the Auto play sound ads? They’re really annoying.

    • 0 avatar

      Just install AdBlock Plus or uBlock in your browser, and such things will not trouble you anymore.

      Advertisers need to be keenly aware that bad ads drive consumers to installing AdBlock.

      Back when I worked for an adtech company, we were keenly aware of it and we did our best to squash bad ads before they caused too much destruction to our supply (of eyeballs). Alas, our customers (advertisers) often tried to beat our rules.

      When customers (advertisers) pee in the pool, the inventory (that would be you, dear reader) has the option of getting out of the pool.

  • avatar

    How does a manufacturer from a country that’s the global standard for an overbearing, arrogant patriarchy make such great chick cars?

  • avatar

    This is good news!

    Since I believe electric cars to be the future (at least for my personal driving), any entry is a good thing — and any vendor which embraces electrification is embracing a future chance at my business.

    There’s no place for an overpriced 2-row crossover in my driveway (I’m in a minivan stage of life), so this particular model is of limited interest to me personally. But it’s good to see a Legacy Auto Maker embracing the future as I see it.

  • avatar
    SCE to AUX

    To my surprise, Macan volume has increased steadily since 2014 – they moved over 23k in the US in 2018.

    So turning it into an EV is a bold move.

    • 0 avatar

      You said it Cotton, let’s see if it pays off.

      But seriously, VW Group has paid off legislators to make their electrification strategy a winner, so there really is no risk there. The volume they can confidently ramp up for Europe (where their main legislative ‘connections’ are) will massively help make their offerings profitable even in markets where they can’t make the legislation advantage (knowledge of it before others, and also having it tailored to suit their model lineup plans perfectly and punishing even the slightest deviation from their strategy).

      VW’s electrification strategy is also a great leverage play: seems risky but since they’ve covered their bases with custom-made taxation and regulations (at least in Europe) plus the main massive investors (German state entities are involved…) knowing the play means they can easily get massive amounts of funding = big win over others and big profits, or at least huge growth in market share which allows to most probably reap huge profits from.

      • 0 avatar

        (They briefly even were so brash as to get German legislators to block EV incentives from Teslas!! That was a step too far, too obvious, and too soon since VW didn’t have their lineup ready yet.)

  • avatar

    If Porsche is electric what is then so special about it? Badge? Style? Alcantra leather surfaces? Braking all the time and expensive to fix?

    I like color though. And please add machine gun turret on the roof for future urban warfare, when future finally arrives.

    • 0 avatar

      Inside Looking Out: What was special when they were fossil-fuel? Much to do with badge, style, cachet, luxury, high performance; why would that change now? “future urban warfare” – WTPh?

    • 0 avatar

      The power plant doesn’t matter, it’s the experience – both inside and out of the car.

      As a long time BMW driver, I’m constantly in awe of how well Porsche treats my wife (a long time Porsche driver). Her current car has middling performance at best but she loves the way it sounds, the way it drives, and the luxurious interior.

      “What’s so special about the badge” doesn’t end at the car; Porsche treats their customers like royalty and markets to them extremely well. I walk into a BMW service department and don’t find the experience much different than when I take my father’s Toyota into the shop. Loaners are never a question. The sales experience is very laid back and they make buying painless..feels like if you are very nice to them, they’ll let you buy a car.

      As for marketing, everything from a constant stream of owner events too little nicnacs that occasionally show up in the mail and email marketing which clearly shows they understand her rather than the mass market garbage that I get from BMW. I’m close to several other Porsche drivers, all who appear to get customized marketing.

      Yes its expensive to buy and maintain, but they are so effective at what they do that my wife won’t consider another brand for her next car and she’s not alone.

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