By on March 29, 2019

FCA Windsor minivan assembly Dodge Grand Caravan 2011 - Image: FCA

Union officials in Windsor, Ontario were blindsided Thursday afternoon by Fiat Chrysler’s announcement of job cuts at the company’s minivan plant. The automaker plans to cut a third shift at the plant, home to the Dodge Grand Caravan and Chrysler Pacifica, putting 1,500 out of work.

It will be the first time the plant has operated on two shifts since the early 1990s. According to properly pissed Unifor officials, lackluster Pacifica sales may be to blame for the move.

In a message sent to the Windsor Star, FCA Canada communications head LouAnn Gosselin wrote, “In order to better align production with global demand at its Windsor Assembly Plant, FCA notified Unifor today that it intends to return the plant to a traditional two-shift operation, beginning Sept. 30, 2019.”

FCA will offer retirement packages, she said, and would make “every effort to place indefinitely laid off hourly employees in open full-time positions as they become available based on seniority.”

A visibly rattled Unifor Local 444 President Dave Cassidy staged a news conference late Thursday, confirming that 1,500 workers will “potentially” leave the plant, plus an unknown number at feeder plants. Windsor Assembly currently employs 6,100 workers. As part of its collective agreement, FCA has to give Unifor six months notice of any impending layoffs.

The news came as a shock.

2018 Chrysler Pacifica Limited - Image: Chrysler

“It’s devastating for everybody,” Cassidy said, adding that he had no indication that the news was coming down the pipe. Windsor Assembly has seen frequent bouts of idling in recent months, part of FCA’s efforts to whittle down inventory. Earlier this week, Cassidy himself claimed that a planned July shutdown would go longer than expected in order to add an all-wheel drive version of the Pacifica to the plant’s product mix. The automaker has yet to confirm such an addition.

“This is not a General Motors/Oshawa issue, this is a sales and a business decision,” Cassidy said. “I can tell you we are going to keep pressure on FCA … to fully utilize our facility.”

Cassidy didn’t have kind words for Windsor Mayor Drew Dilkins. The official claims he’s tried to form a dialogue with the mayor, a champion of economic diversification, regarding the importance of Windsor Assembly to the city’s economic health.

“Fuck Drew,” Cassidy said. “Seriously. Drew Dilkens, I have reached out to Drew Dilkens so many times, I have tried to bridge a gap there, the election is over, Drew Dilkens can’t take his finger off — there are two crown jewels in this city right tied to this local, Windsor Assembly Plant and Casino Windsor. Drew Dilkens needs to pay attention to this.”

While U.S. Pacifica sales were essentially flat last year, the first two months of 2019 saw a 24 percent decline. The minivan declined slightly in Canada last year, with the Caravan dropping considerably. In the U.S., however, Caravan sales rose 21 percent in 2018, only to drop 27 percent over the first two months of 2019.

It seems that the AWD Pacifica, if it indeed becomes a reality, isn’t expected to move the overall Pacifica needle all that much. There’s also the lingering question of just how long the aging Caravan can last. While FCA has announced the 2020 debut of the minivan-type Chrysler Portal, the model, rumored to borrow the Pacifica platform, is still shrouded in mystery.

Speaking in January, FCA Canada CEO Reid Bigland said, “Our challenge that both the Windsor and Brampton assembly plants have is the passenger car segments continue to be under a tremendous amount of pressure, and the minivan segment is under a lot of pressure, as well.”

He added, “But in spite of that, we’ve been able to keep those plants running at a pretty good clip. And, all going well, we’ll continue to do so in the future.”

In the wake of FCA’s announcement, Ontario Premier Doug Ford said he planned to meet with Bigland and Unifor President Jerry Dias “to urge them to work with us to protect these jobs.”

“I want the employees at the Windsor Assembly Plant to know that my government stands with your and your families,” Ford said in a statement, “We will fight tooth and nail to protect the jobs of the auto workers in Windsor.”

[Images: Fiat Chrysler Automobiles]

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23 Comments on “Fiat Chrysler’s Windsor Minivan Plant to Cut Third Shift, Shed 1,500 Jobs As Canada’s Auto Sector Grows Increasingly Shaky...”


  • avatar
    gtem

    The Pacifica has earned quite a spotty reliability record unfortunately. My understanding is that more than a few well-to-do minivan lovers dumped Odyssey Tourings and Sienna Limiteds to get Pacifica Hybrids, and I assume some feel quite burned on the experience.

    I love they way they look and drive, but when it came time to put my money where my mouth was, I went with the older platform Town & Country. Some known things to look out for, but it was easy to spend a fraction of the money I saved on an extended bumper to bumper. No finicky stop-start to worry about either.

  • avatar
    TheDutchGun

    Dear Unifor members. Please select more professional and effective communicators as your leaders. They are doing you zero favours in the public relations department.

    • 0 avatar
      1500cc

      It seems to go with the territory. I’ve seen quite a few union newsletters (e.g. communications to members within a plant) and the lack of maturity and professionalism is apalling. A real “us vs. the man” attitude and lots of petty sniping. I dunno, I hate to generalize, but maybe that’s what plays to the constituency.

  • avatar
    KevinB

    So, the Pacifica is not selling but the old, archaic Grand Caravan still sells.

    Why can’t manufacturers understand the demand for value priced vehicles?

    • 0 avatar
      FreedMike

      Of course they understand the demand for cheaper cars – it’s just harder to make money on them.

      • 0 avatar
        PrincipalDan

        For decades manufacturers have complained that the costs to manufacture vehicles of various sizes/ages are not that far apart but of course the consumer expects certain price points based on various attributes.

      • 0 avatar
        Steve203

        “Of course they understand the demand for cheaper cars – it’s just harder to make money on them.”

        And the priority these days seems to be pandering to Wall St, so the metrics that matter are an ever rising transaction price and ever rising gross profit per vehicle. Both easily accomplished by eliminating all the cheap, narrow margin, vehicles.

        Of course, FCA constantly touting itself as a takeover target also panders to Wall St by giving Street analysts something to natter about, and the chatter and speculation inflates the price of the stock.

    • 0 avatar
      JimZ

      the GC can only be “value priced” because the tooling and development costs were paid for almost a decade ago.

  • avatar
    Steve203

    If FCA had dropped the Caravan a couple years ago, as originally planned, the situation at Windsor would be pretty desperate.

    I saw an item yesterday that, in addition to Windsor, Brampton will also have an extra 2 week shutdown in April to work off inventory.

    Meanwhile, Belvidere cut the third shift some weeks ago to reduce Cherokee production.

    FCA announced March sales next week, and we get a look at the numbers GM and Ford having been hiding since the end of December.

  • avatar
    SCE to AUX

    To the union’s credit, these workers have 6 months’ notice of their departure (if I read the story right). When I was laid off in 2003, I had 30 minutes to get my stuff and leave the building.

    Other than that, all the union can do is fight for the best settlement possible for these workers. There is no saving their jobs, and coarse, personal language from their leadership certainly won’t help.

  • avatar
    Peter Gazis

    “Didn’t see this coming”
    Minivan sales are falling almost as fast as car sales. A blind man could see this coming from a mile away.
    – Mazda5 & Nissan Quest recently discontinued
    – Kia Sedona sales are nonexistent
    – Toyota Sienna sales down 50% since the release of the Pacifica
    – Honda Odyssey newly redesigned sales still down
    – Dodge Caravan King of the rental fleets
    – Chrysler Pacifica has done well, but now that it’s no longer new sales are pulling back.
    “Didn’t see this coming”
    Well maybe if you got your toungue out of the hookers ass you’ll be able to see better.

  • avatar
    mikey

    @SCE to AUX ….100 percent correct. Now that Jerry Dias has put away the knives, and arrows with GM Oshawa , we’re finally getting somewhere in negotiations.

    I truly feel for the FCA folks , hourly ,and salary. Been there done that . My advice to the 30+ guys??? Take the money and run. For the younger guys ,take the incentive, and get some re-training . Learn to write code, HVAC, Heavy Mechanics, etc, etc . High paid unskilled industrial labour, is a thing of the past.

  • avatar
    NoID

    Hopefully, whatever plan comes together to save Chrysler will get more product into under-utilized Brampton and Windsor. There was a lot of talk a year or two ago about a crossover based on the Pacifica, and Lord knows Chrysler will need CUVs to become relevant again. Such a product would presumably drop right into the line at Windsor.

    As for Brampton, with competitors dropping away I think it will continue to run at OK capacity for a few years. Long term, I don’t think any manufacturing plant can bank on keeping the lights on by making cars for a single segment.

    • 0 avatar
      Steve203

      “There was a lot of talk a year or two ago about a crossover based on the Pacifica, and Lord knows Chrysler will need CUVs to become relevant again. ”

      When the Pacifica first came out, there was speculation about an AWD version and a CUV based on the platform. FCA officials scotched both ideas.

      Can’t help but wonder if it crossed anyone’s mind at FCA, instead of dropping a couple Billion to build a second Grand Cherokee plant in Detroit, drop the Caravan and build some GCs in Windsor. Via the Ambassador Bridge it’s a 19 mile drive between the two plants, so would not upset their supply chain the way widely separated plants would.

  • avatar
    sportyaccordy

    Why are the domestics so terrible at managing labor>? I recall reading somewhere that Toyota has never closed an auto plant; GM has closed about 50. You would think those numbers would be reversed with UAW representation (????)

    Why have a 3rd shift on a vehicle that sells at big discounts and is piling up in inventory? Makes my head hurt.

    • 0 avatar
      Steve203

      “Why have a 3rd shift on a vehicle that sells at big discounts and is piling up in inventory? Makes my head hurt.”

      The Caravan is probably selling at a sufficient price to cover it’s variable cost, and pay something to overhead, so it’s worth continuing. Without the Caravan, that plant would be running only 1 shift, and probably not able to cover it’s overhead.

  • avatar
    Sigfried

    Sam Walton made the observation in his autobiography that with a union you can never have peace since the union leadership must foster and maintain an adversarial relationship between labor and management in order to justify their continued existence.

  • avatar
    HotPotato

    FCA’s problem is that their dealers and reliability are garbage.

    A couple I know was in the market for a top of the line minivan: cost no object, ready to pay cash. They loved the Pacifica Hybrid. And why wouldn’t you? It was quieter, more comfortable, better equipped and trimmed, and better looking than the competition, and like all minivans these days plenty powerful. And it’s a plug-in hybrid, meaning it’s a squeaky-clean electric car on your daily errands and a range-anxiety-free conventional hybrid on road trips. An executive jet for the road that lets you feel virtuous and green…What’s not to love?

    Start with the dealer. The sleazy sales manager killed an almost certain sale with his bad attitude. In the extra time that resulted, the customer visited Pacifica Hybrid forums and found vehicles dead due to faulty diodes, vehicles CATCHING FIRE not despite but BECAUSE OF a recall for another issue, etc. I suppose this wasn’t totally surprising: as a Fiat 500e owner I had first-hand knowledge of FCA’s failure to properly complete the job of software development, and failure to properly vet recall fixes before issuing them. But that car was the hated stepchild of the company, and the Pacifica was its crown jewel. You’d think they’d care enough to get it right.

    After driving all the minivans currently available (except the Grand Caravan), they ended up buying the Honda Odyssey. Of them all, it had the worst looks, the worst seat comfort, the worst road noise, and the worst value. But it was a Honda, and the buyer’s previous Honda was a paragon of epic reliability. (And the dealer wasn’t a sleazebag.) So…

  • avatar
    la834

    It’s such sad situation; FCA not only has the best vehicle in its class with the Pacifica, but also something that many people would choose over fast-selling luxury crossovers if they only knew about it. The AWD model, if it’s a reality, would help here tremendously. I blame ineffective marketing and advertising for not putting this in front of more prospective buyers. It’s not just a vehicle for schlepping your kids around; it’s an incredibly versatile car for anyone that values room, comfort, and practically – even good looks. Chrysler needs to get the word out. I’ve personally persuaded several people who were in the market for a mid- to full-sized CUV to buy the Pacifica instead (with lack of AWD being the sticking points for two that stuck with traditional crossovers).

    But I already know what’s going to happen – FCA will whittle down options availability and drop models (particularly at the high end) to keep costs down blaming slow sales, which will only ensure that buyers cant find the car equipped as they want which will further hamper sales, until the Pacifica is discontinued due to low sales.


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