Audi Uses Witchcraft to Tease Possibility of Wagons in the West

Matt Posky
by Matt Posky
audi uses witchcraft to tease possibility of wagons in the west

Late last week, Audi took to social media to tease the possibility of Avant models returning to the United States. Bizarrely, the company adopted the summoning circle meme utilized by young adults as a way to humorously express their deepest desires. While half-heartedly pretending to be a member of the occult online isn’t a new or particularly clever meme, the summoning circle gag has grown in popularity over the past month.

Audi can be forgiven for jumping on the bandwagon, especially if it actually plans on bringing long-roof variants back into the United States. Frankly, we wouldn’t care if the company was practicing legitimate witchcraft if it guaranteed us access to more wagons.

Considering the “joke” was posted on Audi’s official Twitter page, there’s reason to believe the company has genuine plans to bring Avant models stateside. However, we probably won’t hear about which vehicles might make the trip across the ocean until April’s New York International Auto Show, at the earliest.

Audi already has the new A6 Avant on sale in the European market and an updated version of the A4 is close to being finished. Considering the United States already has the A4 Allroad, it makes sense for the company to lead with the A6 before trying its hand at a more traditional A4 wagon that would take longer to get here — and likely step all over the Allroad.

The A6 Avant also fits more nicely into a small segment of premium station wagons that have migrated into North America.

We’re going to have to wait for confirmation but, if Audi doesn’t at least admit that it’s seriously considering bringing Avants back to North America in the coming months, we might take up voodoo and practice a little magic of our own on a doll that looks suspiciously like Rupert Stadler Bram Schot.

[Images: Audi]

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6 of 33 comments
  • Theflyersfan Theflyersfan on Mar 10, 2019

    Maybe we are finally reaching "peak crossover" and soon the boom will die down. Everything in the auto world runs on cycles - huge wagons fell to minivans which fell to body-on-frame SUVs and they fell to crossovers. New, younger buyers might not want to drive what their parents are driving and when everyone has a crossover, their kids likely will want something different. And if in the likely chance they have kids/stuff/friends to haul, a wagon might be the answer. Some of the best European cars out there are wagons (I'm looking at you Volvo) - they can look as good and drive as well as their sedan counterparts without all of the excess weight and baggage of the false jacked-up image. Glad to see someone keep all of their options open when so many other automakers are shutting down model lines. Keep giving people a choice, even if they don't sell gobs of them - you might be the go-to model when tastes change again. And this Audi looks good...

    • See 3 previous
    • Rocket Rocket on Mar 11, 2019

      @theflyersfan I think you're seeing what you want to see. The X1 is a little larger on the outside (175.4" vs 168"), but considerably larger inside for passengers and cargo. Now I'll take the GTI any day, but I won't pretend other buyers share my priorities. And for those looking for the elevated seating position, the decision would be an easy one.

  • Jfk-usaf Jfk-usaf on Mar 11, 2019

    I'm in on the A6 (S6?) Avant as long as they don't price it ridiculously. Loved the XC70 I used to have.

  • Jim Bonham Thanks.
  • Luke42 I just bought a 3-row Tesla Model Y.If Toyota made a similar vehicle, I would have bought that instead. I'm former Prius owner, and would have bought a Prius-like EV if it were available.Toyota hasn't tried to compete with the Model Y. GM made the Bolt EUV, and Ford made the Mach-E. Tesla beat them all fair and square, but Toyota didn't even try.[Shrug]
  • RHD Toyota is trying to hedge their bets, and have something for everyone. They also may be farther behind in developing electric vehicles than they care to admit. Japanese corporations sometimes come up with cutting-edge products, such as the Sony Walkman. Large corporations (and not just Japanese corporations) tend to be like GM, though - too many voices just don't get heard, to the long-term detriment of the entity.
  • Randy in rocklin The Japanese can be so smart and yet so dumb. I'm America-Japanese and they really can be dumb sometimes like their masking paranoia.
  • Bunkie The Flying Flea has a fascinating story and served, inadvertently, to broaden the understanding of aircraft design. The crash described in the article is only part of the tale.