By on March 10, 2019

Late last week, Audi took to social media to tease the possibility of Avant models returning to the United States. Bizarrely, the company adopted the summoning circle meme utilized by young adults as a way to humorously express their deepest desires. While half-heartedly pretending to be a member of the occult online isn’t a new or particularly clever meme, the summoning circle gag has grown in popularity over the past month.

Audi can be forgiven for jumping on the bandwagon, especially if it actually plans on bringing long-roof variants back into the United States. Frankly, we wouldn’t care if the company was practicing legitimate witchcraft if it guaranteed us access to more wagons. 

Considering the “joke” was posted on Audi’s official Twitter page, there’s reason to believe the company has genuine plans to bring Avant models stateside. However, we probably won’t hear about which vehicles might make the trip across the ocean until April’s New York International Auto Show, at the earliest.

Audi already has the new A6 Avant on sale in the European market and an updated version of the A4 is close to being finished. Considering the United States already has the A4 Allroad, it makes sense for the company to lead with the A6 before trying its hand at a more traditional A4 wagon that would take longer to get here — and likely step all over the Allroad.

The A6 Avant also fits more nicely into a small segment of premium station wagons that have migrated into North America.

We’re going to have to wait for confirmation but, if Audi doesn’t at least admit that it’s seriously considering bringing Avants back to North America in the coming months, we might take up voodoo and practice a little magic of our own on a doll that looks suspiciously like Rupert Stadler Bram Schot.

https://twitter.com/Audi/status/1103828845784780800

[Images: Audi]

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33 Comments on “Audi Uses Witchcraft to Tease Possibility of Wagons in the West...”


  • avatar
    Rocket

    More wagons are never a bad thing, but the tease would have been a whole lot more meaningful to me if it were done BEFORE Audi screwed up the A6’s interior. As much as I want a wagon, I refuse to put up with one that’s largely button-free.

    • 0 avatar
      sfrunner

      I thought the same thing about Audi going with touchscreens on the new A6 but then I was given a 2019 A7 loaner last week while my 2014 A6 is in for service and it is actually blowing my so called mind a little bit. It is intimidating at first but the more you use it the more sense it makes. It’s all intuitive and you can adjust the haptic or audible “click” sensitivity of the screens. Almost everything can be done with the steering wheel buttons and the brilliant Virtual Cockpit. The graphics, maps, etc., are gorgeous. It is a stunning interior and I can now safely say I could live with it in an A6 Avant. I would give Audi a deposit today if they announced the return of the Avant.

      • 0 avatar
        jkross22

        Was just talking with someone about this… from a design perspective, the new Audi (and JLR) interiors are breathtaking. Very slick and they’re so attractive that you want to interact with them.

        Here’s the problem… isn’t that distracting? For me it would be. To have to look at all the controls because you can’t operate them by touch.

        • 0 avatar
          Rocket

          Exactly. Form over function, which is of course the wrong way to design something that should be simple, intuitive and distraction-free. 4,000+ pounds + 80 mph + touch screen icons = recipe for disaster. Even the best drivers could struggle.

  • avatar

    Conventional wagons have LONG been the best versions of BMW, Volvo, Mercedes, Audi, Jaguar, Buick(Opel Insignia), Peugeot, Citroen, etc.

  • avatar
    MoDo

    They’d best be careful, the internet is notorious for begging for things it has no way or intention of actually buying. I personally would love an A4 Allroad for a daily all season driver, but its down the list. They should ask for $5000 deposits – that’ll give them a good indication of how many A6 avant buyers there would be, or just look at the 12 E-class wagons Mercedes sells a year.

    • 0 avatar
      Nick_515

      I parked my A3 hatchback on Mulberry Street in NYC today, and returned to find a latest gen Allroad in deep green with brown leather seats parked in front of me. I’d do grey leather for the seats… but it looked so good. I wanted it there and then.

    • 0 avatar
      Sigivald

      I really liked the Allroad I test drove.

      (It was too small for my needs, but I’d consider one to replace our old Corolla.

      *If* it was $10k cheaper; the Allroad is LUDICROUSLY overpriced compared to a top-trim Outback or even a high-spec V60/XC60.)

      • 0 avatar
        Nick_515

        Sigivald, we might disagree on the magnitude, but I agree that it is overpriced.

        I haven’t driven the 2.OT in the 220hp guise in the previous gen A4, but I drove it in the current gen A4 (250 or so hp I think), and I was frankly a little shocked. I could totally live with that motor. Hummer can eat his heart out :)

    • 0 avatar
      ma1234

      Mercedes moves around 3,000 E wagons a year, and the average E wagon buyer has the highest income of any Benz vehicle.

  • avatar
    Lie2me

    ” summoning circle meme utilized by young adults”

    I still don’t get it, but then again I’m not a “young adult”

  • avatar
    Lockstops

    So now an evil cheater-company is enabling families to bring their dog along to the horrible understeer experience? They won’t be mans’ best friend for long…

  • avatar
    jalop1991

    RS3 Avant or GTFO.

    • 0 avatar
      Sigivald

      Would you actually buy one, new?

      Yeah, didn’t think so.

      Sign the purchase contract or GTFO.

      • 0 avatar
        jalop1991

        Yes, I’d buy one new. Right now.

        I spent 30+ years with Japanese transportation–and then, a little over a year ago, I stumbled into VW GTI.

        I have discovered Ze Germans, and there’s no going back. If there’s a car, there should be a GTI version of it. Always. And an R.

        Oh–Audi steps it up a notch? Let’s go. I’m looking at S3 and up right now, but a small wagon with all that going on would Rock My Boat. And my checkbook.

        Doubt me? Make it happen, then call me.

  • avatar
    White Shadow

    Anyone who had spent any time in Germany knows that their roads are absolutely full of wagons. They call them “combis” and they are by far the most popular vehicle by far. I mean, they have a higher percentage of combis than we have SUV/CUVs here in the U.S.

    It’s actually pretty cool to see an S/RS Audi or AMG wagon blast by at 240 km/h on an Autobahn. I’d love to see more of these in the U.S.

    • 0 avatar
      stuki

      Speed enforcement in the US, is designed such that there is no practical difference in travel speed between choosing one of those AMG wagons, and a 1965 schoolbus with a condominium strapped to its roof. Then, the latter has space for more bellyrolls. And allows one to do a more thorough job blocking everyone else’s sight lines.

  • avatar
    Charliej

    I have always liked wagons. The first one I bought new was a 1974 Fiat 128 wagon. It served well for a few years until traded in on a 1979 Fairmont wagon. That lasted until traded in on a 1984 Civic wagon. Then a spell with no wagons until I got today’s version of a wagon. A used 2003 Ford Escape. This will likely be my last car. It only has 67 thousand miles and runs perfectly. As I only drive about fifteen hundred miles a year now it should outlast me. I only use the Escape when I am carrying passengers or cargo. Otherwise I ride my motor scooter when I am going some where. The scooter is perfect for getting around in a small town in the mountains of Mexico. And more fun too.

  • avatar
    jatz

    As long as “wagons” follow the hipster diktat of having to also be performance vehicles they’ll never amount to more than a niche too small.

    And any thought of resurrecting something like a big, boxy Chevy Kingswood or Plymouth Suburban would meet their lineal descendants in SUVs and skulk back to the tar pit.

    • 0 avatar
      Sigivald

      Neither the Outback nor the Golf wagons are performance vehicles, particularly?

      (Maybe you mean “luxury brands”? I mean, the MB, BMW, and Audi ones aren’t very “performancey”, but they are ludicrously expensive.)

      • 0 avatar
        jatz

        I don’t recall anyone lusting after Schportvawgens ever mentioning Outback but they *do* want their wagons low, low, low and with double-extra “handling”.

        Those of course are both sure killers of the utility for which wagons were originally designed.

        • 0 avatar
          iNeon

          All this high THC/Caffeine/HP stuff the kids are breeding makes me so paranoid.

          The cars, tho. The cars are too capable.

          I feel like the world needs more low-THC strains, more half-caf, and more 100 horsepower beam axle cars that jitter over expansion joints.

          • 0 avatar
            jatz

            Around here the “expansion joints” are really Hulk clones swinging 60 lb. sledges at your tires but the Matrix only lets us see expansion joints.

            Oh, and Folger’s Half-Caff FTW!

  • avatar
    theflyersfan

    Maybe we are finally reaching “peak crossover” and soon the boom will die down. Everything in the auto world runs on cycles – huge wagons fell to minivans which fell to body-on-frame SUVs and they fell to crossovers.
    New, younger buyers might not want to drive what their parents are driving and when everyone has a crossover, their kids likely will want something different. And if in the likely chance they have kids/stuff/friends to haul, a wagon might be the answer.
    Some of the best European cars out there are wagons (I’m looking at you Volvo) – they can look as good and drive as well as their sedan counterparts without all of the excess weight and baggage of the false jacked-up image.
    Glad to see someone keep all of their options open when so many other automakers are shutting down model lines. Keep giving people a choice, even if they don’t sell gobs of them – you might be the go-to model when tastes change again.
    And this Audi looks good…

    • 0 avatar
      jatz

      “and soon the boom will die down”

      The boom has already been lowered by creeping CAFE. Look at the depressing little runts carrying the “crossover” misapplication like HR-V, C-HR and Niro.

      They are but the hatches of 10 years ago with inferior visibility and rear cargo space.

      • 0 avatar
        theflyersfan

        Agree. When I see a BMW X1 next to a Golf or GTI and they are roughly the same size, only the X1 is pinched, tucked, and compressed to something unrecognizable with less space and utility than the Golf/GTI, I wonder what’s the point? And then I look at the Volvo wagon we had in the family for years, with the square back, huge flat floor and would haul everything from dogs to apartments without blinking and I tell myself that’s the true utility vehicle.
        And all three you listed are (in my eyes) three of the ugliest sins on the road today. The C-HR makes the Juke look refined!
        Save the manuals and now save the wagons!

        • 0 avatar
          jatz

          Well, while the C-HR *is* an evil mutant, I’d say the HR-V is more just a sad spatial disappointment and the Niro a makeover of an ’07 Rio5.

          Let’s let boxy Volvos rest in peace. Not a day goes by that I don’t sorely miss mine.

        • 0 avatar
          Rocket

          I think you’re seeing what you want to see. The X1 is a little larger on the outside (175.4″ vs 168″), but considerably larger inside for passengers and cargo. Now I’ll take the GTI any day, but I won’t pretend other buyers share my priorities. And for those looking for the elevated seating position, the decision would be an easy one.

  • avatar
    jfk-usaf

    I’m in on the A6 (S6?) Avant as long as they don’t price it ridiculously. Loved the XC70 I used to have.


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