Gotta Be Quicker Than That - 30th Anniversary Miata Sells Out in Four Hours

Ronnie Schreiber
by Ronnie Schreiber
gotta be quicker than that 30th anniversary miata sells out in four hours

If you’re a diehard Miata enthusiast living in the United States and you had your heart set on buying one of the five hundred 30th Anniversary Edition models allocated to America, well, you’ll just have to wait for the secondary market. Within four hours of the introduction of the special edition, all of those U.S. bound pearl* anniversary units were scooped up with deposits placed by eager buyers.

As is often the case when new versions of vehicles with long heritages are introduced, Mazda invited a number of MX-5 enthusiasts and Miata clubs to the car’s 2019 Chicago Auto Show reveal. According to a Mazda executive with whom I spoke, some of those Miata fans were so eager to get their hands on an anniversary model that they actually placed their orders at dealers via cellphone from the show floor while the press conference was still underway.

*While modern husbands are apparently expected to pony up for another diamond on their 30th wedding anniversary, the traditional gift for that achievement has been pearls. Surprisingly, the Racing Orange finish on the 30th Anniversary Miatas did not appear to have any mica in the paint.

[Images: Mazda]

Join the conversation
2 of 7 comments
  • Slap Slap on Feb 11, 2019

    When my daughter and her husband ordered their 30th anniversary Miata, they did it 5 minutes after the window opened. I'm going to keep my NC PRHT. I like having a retractable hardtop, but the ND RF makes a poor convertible. My daughter & her husband have a NC PRHT, and they had a ND RF for a week as a rental. Their ND that they ordered will be a soft top.

  • Slavuta Slavuta on Feb 11, 2019

    Cheeez. Have it. 500 Miatas to US - its a joke. I mean, when they make 500 Ferraris... Miatas... I don't like Recaros anyways. I actually liked honda sport sears in Si better than Recaros in TypeR. I guess, I will have to wait Fiat 124 anniversary addition. (just kidding)

  • Fahrvergnugen NA Miata goes topless as long as roads are dry and heater is running, windscreen in place.
  • 3SpeedAutomatic As a side note, have you looked at a Consumers Report lately? In the past, they would compare 3 or 4 station wagons, or compact SUVs, or sedans per edition. Now, auto reporting is reduced to a report on one single vehicle in the entire edition. I guess CR realized that cars are not as important as they once were.
  • Fred Private equity is only concerned with making money. Not in content. The only way to deal with it, is to choose your sites wisely. Even that doesn't work out. Just look at AM/FM radio for a failing business model that is dominated by a few large corporations.
  • 3SpeedAutomatic Lots of dynamics here:[list][*]people are creatures of habit, they will stick with one or two web sites, one or two magazines, etc; and will only look at something different if recommended by others[/*][*]Generation Y & Z is not "car crazy" like Baby Boomers. We saw a car as freedom and still do. Today, most youth text or face call, and are focused on their cell phone. Some don't even leave the house with virtual learning[/*][*]New car/truck introductions are passé; COVID knocked a hole in car shows; spectacular vehicle introductions are history.[/*][*]I was in the market for a replacement vehicle, but got scared off by the current used and new prices. I'll wait another 12 to 18 months. By that time, the car I was interested in will be obsolete or no longer available. Therefore, no reason to research till the market calms down. [/*][*]the number of auto related web sites has ballooned in the last 10 to 15 years. However, there are a diminishing number of taps on their servers as the Baby Boomers and Gen X fall off the radar scope. [/*][/list]Based on the above, the whole auto publishing industry (magazine, web sites, catalogs, brochures, etc) is taking a hit. The loss of editors and writers is apparent in all of publishing. This is structural, no way around it.
  • Dukeisduke I still think the name Bzzzzzzzzzzt! would have been better.