Pontiac? General Motors' New Vehicles Need a Name

pontiac general motors new vehicles need a name

Not to be outdone by Ford Motor Company’s Bay Area bikeshare program, General Motors has unveiled two new, two-wheeled vehicles that are sure to get any Camaro ZL1 owner’s pulse racing. We’ve poked fun at the Blue Oval’s non-car efforts of late, but entering the pedal-powered field is serious stuff for companies — stagnating new vehicles sales calls for a myriad of alternative revenue solutions. Just wait till Fiat Chrysler launches a RAMbike.

At least with GM’s latest mobility effort, a motor comes attached. What isn’t attached, however, is a brand name. GM needs help with that.

Your help. The two e-bikes, one folding, the other fixed, will be marketed under a yet-to-be-decided e-bike brand name sourced from the public. General Motors Urban Mobility Solutions is offering the winner $10,000, with a grand apiece going to the nine runner-up entries. Clever marketing types with a knack for naming have until November 26th to offer up a moniker, with their choices judged against a fairly lengthy list of criteria.

Reading through the list, it seems unlikely GM would choose this author’s preferred brand name, and it’s fairly certain we won’t see the Oldsmobile brand re-emerge in the most unlikely of forms. Wouldn’t that be something.

Interested in learning more about your next GM vehicle? There isn’t much to go on. Weight, dimensions, and electric range are not mentioned, leaving urban Chevy Sonic lessees on the cusp of trade-in time wanting more. I’ll admit to finding the folding model intriguing, as I’m pretty sure I could easily fit a couple of those things in my car’s trunk.

[Images: General Motors]

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  • Blackcloud_9 Blackcloud_9 on Nov 05, 2018

    EV1! It's electric (EV). Seats 1. Perfect

  • Arach Arach on Nov 05, 2018

    No one mentioned that GM ALREADY SELLS BIKES?? I own a GMC Denali Bike. This one right here: https://www.amazon.com/GMC-92706-Denali-Road-Bike/dp/B002GNWPK2 Its not terrible for the price... but yes that the real GMC and its Denali branded... I enjoy telling everyone I have a GMC Denali. With that being said, I don't think this is a totally new world for them. I bought this like 10 years ago and they still sell 'em. They have a bunch of different bikes all undeer the GMC Denali name.

  • 285exp I am quite sure that it is a complete coincidence that they have announced a $7k price increase the same week that the current administration has passed legislation extending the $7k tax credit that was set to expire. Yep, not at all related.
  • Syke Is it possible to switch the pure EV drive on and off? Given the wonderful throttle response of an EV, I could see the desirability of this for a serious off-roader. Run straight ICE to get to your off-roading site, switch over the EV drive during the off-road section, then back to ICE for the road trip back home.
  • ToolGuy Historical Perspective Moment:• First-gen Bronco debuted in MY1966• OJ Simpson Bronco chase was in 1994• 1966 to 1994 = 28 years• 1994 to now = 28 yearsFeel old yet?
  • Ronnie Schreiber From where is all that electricity needed to power an EV transportation system going to come? Ironically, the only EV evangelist that I know of who even mentions the fragile nature of our electrical grid is Elon Musk. None of the politicians pushing EVs go anywhere near it, well, unless they are advocating for unreliable renewables like wind and solar.
  • FreedMike I just don’t see the market here - I think about 1.2% of Jeep drivers are going to be sold on the fuel cost savings here. And the fuel cost savings are pretty minimal, per the EPA: https://www.fueleconomy.gov/feg/PowerSearch.do?action=noform&path=1&year1=2022&year2=2022&make=Jeep&baseModel=Wrangler&srchtyp=ymm&pageno=1&rowLimit=50Annual fuel costs for this vehicle are $2200 and $2750 for the equivalent base turbo-four model. I don’t get it.
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