Ace of Base: 2019 Toyota Corolla Hatchback SE

Matthew Guy
by Matthew Guy

“No one wants small cars!” is the battle cry from a couple of American OEMs, primarily the one with a blue oval for its logo and a person sitting at the head table whose surname is on the building.

Toyota would like to have a word about that. Actually, so would Hyundai and a few other carmakers who seem to be doing just fine cranking out gee-whiz examples of small cars.

Like this Corolla Hatchback, for instance.

The Corolla Hatch doesn’t shy away from its workaday premise as a practical entry-level car that’ll probably get pressed into duty as someone’s first set of wheels. Sure, they’ve even placed the word hatch right in its name, a term that was once considered poison to marketers in America.

Weighing just north of 3,000 lbs and powered by a 2.0-liter inline-four (like just about everything else in its class these days) making 168 horsepower, the Corolla Hatch isn’t going to win any drag races. It is, however, a damn sight more sprightly than any of the entry-level penalty boxes of yore.

Two transmissions are available, the cheaper of which is the six-speed manual included in the car’s $19,990 sticker price. Marketers at the Big T are calling it an iMT, not because the prefix of i makes it sound cooler but because it is imbued with programming allowing it to rev-match a downshift. This will make your friends think you are Lewis Hamilton, or at least a better driver than you actually are. This goes a long way in certain age groups, mostly yoots. Up in the Great White North, Toyota Canada is using this exact model to put on driving clinics in Toronto with the goal of teaching kids how to drive a stick. We approve.

Air conditioning is standard, as it should be, deploying some noteworthy technology called S-Flow. Despite sounding like the title of an awkward 90’s boy band, this feature works to save a bit of fuel while figuring out some information about your passengers they may be embarrassed to tell you. By sensing the amount of weight in each of the front seats, S-Flow directs air only to the chairs which register an occupant, reducing the load on the HVAC system and saving a few drops of fuel.

An oddity on the Toyota build-n-price tool is the description of this car’s brakes. They are shown as discs at all four corners, which is stellar, but are listed as 15 inches in diameter. Hmm. The wheels on this SE are only 16 inches across. Rotors on the mighty Porsche 911 GT3 are 380mm on the round, which equals 15 inches. It is highly suspect to think the Corolla Hatch has brake the same size as the GT3. We’ve sent an email to Toyota for clarity.

The color shown above appeals to your extroverted author (a human who, by the way, just painted his garage floor bright red speckled with white and blue flakes – yes, I’m insufferable) and is called Blue Flame, a title once held by Ford for its F-150. Other, more subdued hues are available; mysteriously, white is extra cost. Snazzy LED lamps adorn both the front and rear.

Apple CarPlay, Android Auto, a leather-wrapped steering wheel, a brace of USB ports … back in my day we had to make do with a single 12V cigarette lighter that should’ve been classified as a dangerous fire hazard. Even the side mirrors are heated.

Thanks to the Ford Motor Company and those of similar ilk, we’ll soon have fewer small cars costing less than $20,000 available on dealer lots. If the Toyota Corolla Hatch is any indication, though, those that remain will be worth the cash.

[Images: Toyota]

Not every base model has aced it. The ones which have? They help make our automotive landscape a lot better. Any others you’d like to see in our series? Let us know in the comments. Naturally, feel free to eviscerate our selections.

The model above is shown with American options and is priced in Freedom Dollars. As always, your dealer will probably sell for less.

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Gearhead77 Gearhead77 on Oct 25, 2018

    I just had a 2018 Corolla as a rental. It was fine, it was what I expect from Toyota, nothing great and nothing really bad either. The LED headlamps were nice and the one thing I wish my Golf had (and that I miss from our Mazda)

  • Bobmaxed Bobmaxed on Oct 25, 2018

    The Corolla XSE has got my attention. Not a Hot Hatch. But after living with a FiST for going on two years I think I'll be willing to tone things down about the time that the FiST is ready to go.

  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
  • TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
  • Keith Most of the stanced VAGS with roof racks are nuisance drivers in my area. Very likely this one's been driven hard. And that silly roof rack is extra $'s, likely at full retail lol. Reminds me of the guys back in the late 20th century would put in their ads that the installed aftermarket stereo would be a negotiated extra. Were they going to go find and reinstall that old Delco if you didn't want the Kraco/Jenson set up they hacked in?
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