By on August 9, 2018

Image: GM

Buick’s “highest expression of luxury” continues for the 2019 Regal Avenir, a model we recently examined. However, all anyone seemed to care about is how much those fancy plastics and fancier wheels would elevate the base model’s MSRP.

While the long answer involves an explanation that Buick is offering more than just a handful of trim pieces on the Avenir, the short answer is: roughly ten grand. Does it make sense? That depends on what you’re interested in. If it’s improved performance and all-wheel drive, then absolutely not. However, if you just want a more handsome car with some exclusive touches and a bunch of premium features bundled together, you might be interested in the Regal Avenir. 

Buick certainly hopes so, because these models should be exceptionally profitable for the brand. While lacking the GS trim’s 310-horsepower 3.6-liter V6 and all-wheel drive system, the Avenir does manage to snag its 19-inch wheels — but in a shinier, pearl nickel finish. It also receives Acrylite exterior lighting and a fancy “three-dimensional mesh” grille all its own, plus some unique badging.

Inside, customers are treated to a Whisper Beige or Ebony color scheme with trim-specific accents, diamond quilt-stitched front seats, embroidered headrests, and Avenir sill plates. Standard tech includes rear park assist, rear cross traffic alert, lane change alert with side blind zone warnings, LED headlamps with auto leveling, cornering lamps, driver side auto-dimming mirrors, wireless device charging, Bose eight-speaker premium audio, and on-board air ionizer. Buick also said the model would be the first vehicle to integrate its new cloud-connected infotainment system. Additional tech systems, like adaptive cruise control, are extra.

According to an order guide intercepted by CarsDirect, the Regal Avenir starts at $36,195 — a price that includes the $925 destination fee. That’s quite a bit for a model that sticks with a turbocharged 2.0-liter inline-four engine sending 250 hp and 260 lb-ft of torque to the front wheels only. Granted, you get a lot of bits from the various upgrade packages that aren’t available on the base Regal. But it seems like the smarter buy is to just purchase a lesser trim level and add on what you want — unless you absolutely love everything the Avenir brings to the table.

If it’s extra safety tech and luxury you’re looking for, purchase the Essence trim and tack on one of the driver confidence packages. Like better speakers? Then get the sights and sound package. You’ll still end up saving a few bucks in the end. Meanwhile, the Regal GS will net you more power and prestige for $39,995.

However, if you want all the extra luxury features and the good looks to match, then the Avenir may be your baby. While it doesn’t represent a bargain price for the bundled features, it isn’t extravagantly priced when compared to mainstream competition. When Buick makes its pricing official, we suggest cross-shopping and spending a lot of time in the brand’s car configurator to compare your options before making a final decision.

[Image: General Motors]

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53 Comments on “2019 Buick Regal Avenir to Start Around $36,000...”

  • avatar

    I’d rather take an Octogenarian-kept used Park Avenue Ultra for about $3,600….

  • avatar

    Lack of AWD is baloney.

    You need AWD to get the 295 lb-ft of torque from the 2.0T. If you don’t have good torque there is no point in buying a turbocharged car.

    • 0 avatar

      Agreed. Even my Focus ST struggles to maintain traction in first and second. And the computer actually limits torque in those gears. Granted the “traction control” in that car is just brake trickery.

    • 0 avatar

      C&D has the Sportback as quick as an Accord 2.0T 10-speed. You only need AWD,a good Active Twin Clutch AWD with torque vectoring too, when not going straight.

    • 0 avatar

      “Lack of AWD is baloney.”

      Weird typo. The “R” and “A” key aren’t even that close together.

      • 0 avatar

        @ajla – I love you man but I’d find that funnier in 1978 than in 2018. ;-)

        I don’t care to store snow tires and I know AWD is only useful X-XX number of times per year depending on where you live but my contract has me stuck on AWD for a daily commuter. My contract essentially says: “You’ll be where we tell you to be when we tell you to be there, no whining about weather.”

        What I like about Buick’s system is the ability to torque vector between the two rear wheels.

        I do also believe that there are limits to the torque that can be handled comfortably by a FWD system without excessive computer intervention that kills all the fun.

        The Mazda 6 2.5T is a great example. 310 lb ft is awesome but how much more awesome would it be in an AWD example with say a 30/70 F/R split?

        • 0 avatar

          Acura has had this in production since 2005. FYI it’s not Buick’s system, it’s GKN’s licensed to GM. Same system is on the Ford Focus RS. It’s a very good system no doubt. Torque vectoring AWD is truly mind blowing when tuned well and pushed by the driver.

          • 0 avatar

            @chrishs2000 – another dirty little secret is it sounds like GMC is using the same system in their CUVs like the Acadia.

            I really don’t care who invented the system I like that Buick/GMC has one that is better than the “slip-n-grip” systems in many modern day AWD vehicles.

          • 0 avatar

            The Blazer is going to offer twin-clutch AWD on the RS and Premier trims as well.

            Which makes sense because it is an Acadia in a Camaro mask.

  • avatar

    Cloud-connected infotainment? Gross, no thanks. You’ll wake up one day to get in your car and find that it’s downloaded some new terms of service that you’ll have to agree to if you want to listen to the radio.

    “All your data are belong to us.”

  • avatar

    At first it was weird to me that the Avenir isn’t the top model, but I support the GS being the highest trim. They should expand the GS top trim to all Buicks, including Enclave and Encore. It would give Buick a HINT of character if their top trim on all models was performance oriented (and there’s always Avenir for those who prefer luxury).

  • avatar

    Junk, utter junk. Only a fool….

    As DW would say, dumpster fire, hahahahaha

  • avatar

    Whisper beige? Sounds thrilling.

  • avatar

    Truly awful, considering the competition at that price point.

    • 0 avatar

      You can get a 2018 Regal Sportback 2.0T for $22K on autotrader. How much is the over priced Accord with half the trunk space.

      • 0 avatar

        I like how you argue for how desirable the car is by proving how undesirable it is with the low transaction prices.

        My “overpriced 2.0T” Sport was 27k, the key difference being that in 5 yers it will be worth 10k more what a Regal will be worth. Try to prove me wrong by looking up transaction prices of 2013 Accords vs 2013 Regals. Use similar original MSRP.

        Also, the equipment levels aren’t even close to my car on the base Sportback – no power driver seat, no moonroof, no active safety, no XM, no power driver seat, no heated seats, no auto climate control etc. Most important to me, no manual trans.

        Try to tone it down with the mindless Buick drivel, it’s nonsense. I was interested in them and looked at them, they’re alright. I’m a GM fan and like most of their vehicles but the Buick line is not exactly impressive.

    • 0 avatar

      Yep. Wait a month or so and it’ll be down in Chrysler 200 territory. A couple months more and in Dart territory with its real competition.

  • avatar

    Why does a midsize sedan have such a ridiculously fast roofline and why is it so badly handled from a styling standpoint? A blacked out sail panel in 2018? if you really want something like this wait for the VW Arteon which has far nore adept styling and AWD, though it may not offer the glories of “whisper beige”!

  • avatar

    Someone needs to put Buick in its grave or figure out an actual plan for the brand, it’s as dull as Acura. It’s 2018, why am I looking at a FWD turbo charged car with a new trim priced in the range of competitors offering interesting drivetrains. With all the turbos what is Buick supposed to be now, SAAB? Wait that might be a bit harsh, SAAB cars actually had some character. 9-4x anyone?

    • 0 avatar

      Don’t tell that to NormSV650QuadfectaTuneHiperStrutAWD Buick Salesman and/or Buick algorithmic bot?

      He’s single-handedly selling Encores, Invasions, RegalHyperCrossTourSportBacks, Enclaves, that are setting both Bonneville Salt Flat land speed records, and dominating the field Nurburging Nordschleife, Laguna Seca, and Spa-Francorchamps -‘all while breaking True Hybrid Hypermile Records.

      The new Buicks, Korean, Chinese and Otherwise, with a huge % of Chinese parts (Harbor Freight) can hack your life, fuel economy/efficiency, need for speed, and they will easily last for 788,000 miles (with first 500,000 miles under complementary bumper 2 bumper comprehensive Bruick factory warranty) with nothing more than routine maintenance, before any inkling of any mechanical, electrical, corrosion, or any problem of any other kind.

      Best yet, they are all 70% off sticker and 1/4 to 1/20th the price of any comparable model from any other segment competitor from any other manufacturer, including Kia, Honda, Toyota, VW, Audi, or Bentley.

  • avatar

    I can’t stop looking and wondering at what’s going on with those rear side windows and trim, was it supposed to be like that?

  • avatar

    My 90’s long wheelbase 7 series is probably a better drive than this new Buick. It’s longer and has a ton of leg room, is slightly lighter, has fantastic progressive weighting on the steering wheel, superb suspension, has all the luxury goodies you really need and it’s quiet as a whisper. No thanks Buick :)

    Edit: and the 7 actually looks like a proper luxury sedan, instead of an arrangement of cuts and creases and silly coupe-like styling. What a mess.

    • 0 avatar

      And the ancient bimmer (not beemer apparently) actually has glass where the window kinks up at the back, instead of a cheap plastic panel. And it has about a million seals that seal up the door tight and make the most wonderfully satisfying sound when you shut the door. Sometimes I stay in the garage just opening and closing the doors and wonder at the seals. True story.

      • 0 avatar

        This is the now NEW again GM (Guangzhou-Guadalajara Motors), where nearly all of their vehicles have huge %s of Chinese, Thai, Vietnamese, Myanmar etc absolute lowest-cost bidder parts, quality in in the top 20 criteria for consideration of what parts/components will win supplier bids, and then there are the Chinese produced of 88%+ parts content Buick Evasion, Cadillac CT6-PHEV, etc, for starters (watch this space grow), exported to the U.S. For dealership lots flying American Flags.

        I heard that Buick is going to do a commemorative edition Buick Envasion to salute the Greatest Generation that participated in the Invasion of Normandy on D-Day.

        If you want to see the Roger Smith-era product now being resurrected at Guangzhou-Guadalajara Motors (GM), check out the Cadillac XT4, a total and complete rebadge job of the Chevy Equinox that would fill Roger Smith’s heart with pride!

        Mary Buggin’ Bares

        Mark Reuss

        Dan Ammann

        Steve Carlisle

        These are the braniacs now in charge of the NEW GM.

        Seriously, when y’all get to check out the Cadillac XT4 and CT5 when they pop up, PREPARE TO BE BLOWN AWAY.

        (If anyone has experienced the new, worse editions of the Equinox, Malibu, Cruze, or many, many other rolling dumpster fire GM vehicles that they actually managed to MAKE WORSE, you have to know what the future holds for Chinese SOE GM).

        • 0 avatar

          Week #6 (out of 9 weeks of ownership) for my 2017 Cruze sitting in the dealer’s repair bay for various electrical issues. Since I bought it used (but still under warranty), GM will have nothing to do with it. They won’t buy it back, though I’m sure the dealership would love to have me trade it in (for several thousand less than I bought it for). Or, I could sell it by outright lying to potential sellers (who could just as easily look at Carfax and figure out I’ve only owned the car for two months and that it’s been to the dealer for lengthy repairs).

          Yep, thanks, GM…for selling me an outright Lemon. I doubt any GM product will grace our driveway again.

          • 0 avatar

            threeer, very sorry to hear that.

            Under most states’ lemon laws regarding new vehicle purchases, manufacturers only have a) so many chances to repair same defect in given time post-purchase, or c) manufacturers (through dealerships) can only keep vehicle from owner for so many days in a given time frame to attempt repairs for anything, whether the same problem or not, before being automatically obligated to re-purchase the vehicle (lemon law buyback).

            You should find a competent attorney with demonstrated experience in lemon law cases and consult with him/her in your area.


          • 0 avatar
            30-mile fetch

            IIRC, there was a rabid GM fan who insulted your son for rocking a fault-free 250K Tercel awhile ago. I’d like to see him show up now.

            What electrical issues are inflicting your Crudz?

        • 0 avatar

          I’ll wait and see how the XT4 pans out before sh*tting all over it. It’s the CUV Cadillac needed 5 years ago.

          But I will say that the front amber side marker placement just spells “CHEAP!” Ditto the gray plastic cladding. Needs more metal and more chrome.

          • 0 avatar

            Sh!t all over it with confidence, now:

            “The XT4 (short for Crossover Touring 4) will be Cadillac’s second crossover SUV, serving as the luxury equivalent to the Chevrolet Equinox and GMC Terrain.”

            It’s nothing more than an Equinox dumpster fire (Guangzhou Motors actually managed to make the new Equinox far worse than the last gen, in terms of materials, drive quality, etc), dressed up in Cadillac pig lipstick.


        • 0 avatar


          Love the new name for GM > GGM.
          I m done with GGM products too.
          Love my new Subaru.

  • avatar

    Sadly for Buick, I believe this vehicle will prove to be a waste of production line space. I’m not trolling or a GM hater. I just find it hard to believe that in the decade of CUV’s/SUV’s that this vanilla sedan will prove to be fruitful. I’m all for automobile options and a wide variety of choices. Yet, what niche does this sedan fill?

    What makes the Avenir stand out from an already vastly shrinking crowd? I don’t get it….

  • avatar

    $36K? Regals work under 20.

  • avatar
    Dan R

    Will blend in with the rental KIAs.

  • avatar

    Buick (and Cadillac) continue to confuse aspirational customers with aspirational pricing.

  • avatar

    Great “Burn” candidate for a Buy/Drive/Burn with large overpriced FWD 2018 hatchbacks come 2032.

  • avatar
    el scotto

    BUICK!!!! Your future Hooptie!

  • avatar

    $36,000 dollars down the drain.

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