Making the Mark: Tesla Reportedly Hits Model 3 Production Goal

Matt Posky
by Matt Posky
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making the mark tesla reportedly hits model 3 production goal

It finally happened. Tesla Motors reached its goal of 5,000 units per week for the Model 3. After numerous production setbacks and timeline adjustments, the automaker reset its target for the end of the second quarter and appears to have pulled it off just five hours after the deadline passed.

With Tesla having extended its assembly line beyond the confines of the Fremont facility’s interior, it’s unclear if the company can maintain this level of production over the coming months. But, with steady progress having been made and the second-quarter goal hit, we at least know it’s theoretically possible — and that should please investors and consumers alike.

According to Reuters, the vehicle that pushed Tesla over the edge finished final quality checks at the Fremont, California factory and was ready to go around 5:00 a.m. While Tesla hasn’t officially confirmed this, its employees have. There were a several social media posts celebrating the event with staff members signing a large sheet indicating the 5,000 unit goal had finally been met. Some of those posts were mysteriously taken down a short time later.

Since Tesla technically missed its self-imposed deadline, perhaps it’s trying to control the narrative. It could want to wait until production and delivery numbers for the quarter are released. Maybe it doesn’t believe the 5,000 per week pace is sustainable as things currently stand. For all we know, the employees may not even have taken it down at the behest of Tesla.

We should have a clearer picture within a few days, after the company releases the numbers. Unless employees are pulling an elaborate and cruel prank on everyone, the achievement looks genuine. But the important thing is proving that rate of production is repeatable.

Matt Posky
Matt Posky

Consumer advocate tracking industry trends, regulation, and the bitter-sweet nature of modern automotive tech. Research focused and gut driven.

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  • Lockstops Lockstops on Jul 02, 2018

    Tesla should change their name to Jenga.

  • Carroll Prescott Carroll Prescott on Jul 05, 2018

    No evidence Tesla can sustain this - just wait until the quality problems of a huge number of products swamps its centers. Tesla has a hard enough time building their cars at a snail's pace. I hear 300 welds were removed from the Model 3 in order to speed things up. I just can't wait until the Teslafools who buy these and gush with excitement find out it is one thing to put ceramic coating on their not ready for it Model 3's. Imagine driving them for three years and suddenly the fatigue of use takes its toll on the structure. The one good thing about Tesla is that it is like GM - kills its own customers.

  • Theflyersfan I'm still trying to figure out the meaning of the license plate. This'll be the hill I'll die on, but I think this was truly the last excellent E-class model (W124). In 1995, for 1996, the W210 "radical front" quad headlight model was released and all signs pointed to this being the first model being built to a price point and not to engineering excellence, cost be damned. Future models were nice looking and had all of the latest tech, but for those of a certain age (read: older), the upright, wood-lined interior with the clickty-click buttons and the aroma of the old leather Mercedes used - that is the Mercedes that some of us remember. For $2,500, this Benz could be an interesting project car for someone with deep pockets and infinite patience. It's cheap enough to where if you get started and then realize that this will nuke the budget, you'd still be able to sell it and recoup something.
  • Tassos These cabrios, while mechanically identical to the sedan Es of the time, were incredibly expensive, $80k when the sedan was barely $40k, in 1990s money. This does NOT mean an $80k car today, but an $160k car or MORE.AND with $160k today, you can get the most wretchedly excessive E class AMG version.(Not the S class AMG 65 tho, this will set you back $250k worthless Biden dollars).Back to this cabrio, it's a great, timeless design that looks and feels solid, yet when you sit in the cabrio, and I did, it does not feel half as safe as in the Sedan or Coupe.The engine is way underpowered compared even to the one in the Es of 10 years later, gas or diesel.They are also smaller and lighter (the sedans) than their 'kids' and 'grandkids"This may make a good COLLECTIBLE 10 years from now. As a daily driver, it is rather spartan today, except for the luxury interior.Again, this is yet another one of Tim's collectibles misposted as daily drivers.PS the Great Bruno Sacco designed this E class series, as so many other iconic Mercs. But you need to have TASTE to appreciate the smooth design.
  • Lorenzo The 300 sedan was the last of the RWD American freeway cruisers. Even the somewhat decontented later year models were still the most comfortable rides on 200+ mile freeway trips. It was also formidable to smaller car drivers: I rented one for two weeks, and not one driver in a Corolla or Civic tried to cut me off! That was a constant occurrence with my Buick Verano.
  • Tassos In the proud TTAC tradition, this is not news. This WAS news DAYS ago. Yesterday's papers are only good to wrap fish in.
  • Bullnuke I've always liked these 300s from the beginning. I've looked at them time to time but never could pull the trigger. The early ones? Ah, the memories of Chrysler quality control were still vivid (the new Dart my daughter test drove with the CEL that set a code leaving the dealership lot; the new Ram 3500 I test drove with the door handle coming off in my hand). The later ones? De-contented and more cheaply trimmed than the earlier ones, look rather Chrysler/Fiat/Stellantis like "calling it in" when producing those model years...and still those quality issues run through my mind. Great idea, a rather timeless (to me, at least) body style. Adios.