Making the Mark: Tesla Reportedly Hits Model 3 Production Goal

Matt Posky
by Matt Posky
making the mark tesla reportedly hits model 3 production goal

It finally happened. Tesla Motors reached its goal of 5,000 units per week for the Model 3. After numerous production setbacks and timeline adjustments, the automaker reset its target for the end of the second quarter and appears to have pulled it off just five hours after the deadline passed.

With Tesla having extended its assembly line beyond the confines of the Fremont facility’s interior, it’s unclear if the company can maintain this level of production over the coming months. But, with steady progress having been made and the second-quarter goal hit, we at least know it’s theoretically possible — and that should please investors and consumers alike.

According to Reuters, the vehicle that pushed Tesla over the edge finished final quality checks at the Fremont, California factory and was ready to go around 5:00 a.m. While Tesla hasn’t officially confirmed this, its employees have. There were a several social media posts celebrating the event with staff members signing a large sheet indicating the 5,000 unit goal had finally been met. Some of those posts were mysteriously taken down a short time later.

Since Tesla technically missed its self-imposed deadline, perhaps it’s trying to control the narrative. It could want to wait until production and delivery numbers for the quarter are released. Maybe it doesn’t believe the 5,000 per week pace is sustainable as things currently stand. For all we know, the employees may not even have taken it down at the behest of Tesla.

We should have a clearer picture within a few days, after the company releases the numbers. Unless employees are pulling an elaborate and cruel prank on everyone, the achievement looks genuine. But the important thing is proving that rate of production is repeatable.

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  • Lockstops Lockstops on Jul 02, 2018

    Tesla should change their name to Jenga.

  • Carroll Prescott Carroll Prescott on Jul 05, 2018

    No evidence Tesla can sustain this - just wait until the quality problems of a huge number of products swamps its centers. Tesla has a hard enough time building their cars at a snail's pace. I hear 300 welds were removed from the Model 3 in order to speed things up. I just can't wait until the Teslafools who buy these and gush with excitement find out it is one thing to put ceramic coating on their not ready for it Model 3's. Imagine driving them for three years and suddenly the fatigue of use takes its toll on the structure. The one good thing about Tesla is that it is like GM - kills its own customers.

  • Jeff S Still a nice car and I remember these very well especially in this shade of green. The headlights were vacuum controlled. I always liked the 67 thru 72 LTDs after that I found them bloated. Had a friend in college with a 2 door 71 LTD which I drove a couple of times it was a nice car.
  • John H Last week after 83 days, dealership said mine needs new engine now. They found metal in oil. Potential 8 to 9 month wait.
  • Dukeisduke An aunt and uncle of mine traded their '70 T-Bird (Beakbird) for a brand-new dark metallic green '75 LTD two-door, fully loaded. My uncle hated seat belts, so the first time I saw the car (it was so new that the '75 models had just landed at the dealerships) he proudly showed me how he'd pulled the front seat belts all the way out of their retractors, and cut the webbing with a razor blade(!).Just a year later, they traded it in for a new '76 Cadillac Coupe de Ville (they had owned a couple of Imperials in the '60s), and I imagine the Cadillac dealer took a chunk out to the trade-in, to get the front seat belts replaced.
  • CaddyDaddy Lease fodder that in 6 years will be on the 3rd owner in a poverty bound aspirational individual's backyard in a sub par neighborhood sinking into the dirt. The lending bank will not even want to repossess and take possession of this boat anchor of a toxic waste dump. This proves that EVs are not even close to being ready for prime time (let's not even talk about electrical infrastructure). EVs only exist in wildly expensive virtue signaling status-mobiles. FAIL! I know this is a Hybrid, but it's a Merc., so it will quickly die after the warranty. Show me a practical EV for the masses and I'll listen. At this time, Hybrids are about the way to go for most needing basic transportation.
  • Jeanbaptiste The bubble free dash on the R32!