By on July 9, 2018

BMW’s new flagship model, the returning 8 Series, has officially entered production in Dingolfing, Germany. However, if you’re interested in one, you’d better check your business card for the applicable tags — words like chairman, president, or doctor. The model starts at a sizable $111,900, plus a $995 delivery fee.

If you find yourself lacking those credentials or the necessary income, we can recommend the slightly less ostentatious 6 Series and a helping of shame, as you’re clearly not the kind of earner you’ve aspired to be.

Of course, if you purchase the 6 Series Coupe you’ll be stuck buying last year’s leftovers and missing out on prestige and power — and we don’t mean symbolically. The base M850i comes with BMW’s 4.4-liter, twin-turbocharged V8 and 523 horsepower with 553 pound-feet of torque. Meanwhile, the base 640i comes with an inline 3.0-liter powerplant. While you can upgrade to the 650i and its 4.4-liter V8, the unit will still be almost 100 ponies shy of what the 8 Series brings to the table. 

While the 7 Series can be had with more power, it’s still not the faster car, and you have to spend a literal fortune in extras to gain access to its V12 and all-wheel drive. Meanwhile, the M850i comes with xDrive as standard and costs less but has two fewer doors.

It’s possible BMW might offer a lower-trimmed version of the 8 Series with a smaller engine in the future, though nothing of that nature had been confirmed. Instead, the company is focused on an even more powerful M8 variant, despite the M850i being no slouch. BMW claims it can hit 60 mph in 3.6 seconds and is capable of 155 mph. But we’re guessing the automaker will happily unlock that top speed for something greater if you have the cash.

We imagine most shoppers will be satisfied with the standard equipment in the 8 Series. Base offerings include LED headlamps with BMW’s multi-stage LaserLight system, a 16-speaker Harman Kardon sound system, adaptive dampers, Merino leather seats, and impressively large digital displays.

If you’re interested in spending more, BMW will happily replace the traditional shifter and control knobs with glass or cover the exterior with carbon fiber. We’re not sure how much weight that will save but, at 4,478 pounds in standard guise, every little bit helps.

Even though we poke fun at the price tag, the M850i is actually coming in a little lower than expected. It’s still extremely expensive, but manages to undercut the Mercedes-Benz S-Class Coupe by over ten grand. Sales commence in the fall.

[Images: BMW]

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33 Comments on “BMW Begins Production on $112,895 M850i...”


  • avatar
    Lie2me

    ” Dingolfing, Germany”

    It really is a place, beautiful car, lots of money

  • avatar
    cRacK hEaD aLLeY

    Alternatively, if you are a masochist, you can wait the magical 3 year time limit and buy it for 56K.

  • avatar
    R Henry

    Nice example of how German cars are overpriced. A nearly identically shaped Mustang GT will set you back a cool $35k or so. I could get three Mustangs for the price of one 8 series. Mustang will sound just as good, go just as good, can be had with a proper manual gearbox, and require MUCH less maintenance.

    • 0 avatar
      stingray65

      You might be right Henry in the US, but in Germany the Mustang GT is much closer in price to the 8 series, which is why the trade wars are heating up.

    • 0 avatar
      Lie2me

      … and probably last a lot longer as well

    • 0 avatar
      bd2

      A Mustang doesn’t come close to the luxury of an 8 Series.

      But granted, the luxury and added amenities of an 8 Series really don’t justify the premium over a Mustang GT (much less higher Mustang variants).

      But it’s the same way looking at a Charger SRT versus an AMG E63.

      As for Euro pricing of the Mustang GT, some of that has to do w/ the 10% tariff, but more has to do w/ CO2 taxes (along w/ Ford just charging more).

      For instance, a Stinger GT in EU countries w/ higher CO2 taxes cost as much as a base Panamera.

    • 0 avatar
      W126

      Absolutely, the 8 series is just like a Mustang, they’re both V8 coupes so what’s the difference? It’s exactly the same car! The only difference is that BMW badge, it’s a conspiracy I tell you! You should definitely get three Mustangs instead of the 8 series, that way you still have transportation when you crash the first two at cars and coffee. Plus that stick shift Mustang GT will have trouble keeping up with a Kia Stinger GT in the quarter mile, so much for “going just as good” as an 8 series.

    • 0 avatar
      W210Driver

      At the end of the day the Mustang is cheaper because it’s also built to a price and lacks certain intangible features. Does the term bang for your buck sound familiar? That’s what the Mustang is all about. And Ford has to save money somewhere if they want the Mustang to sell based on performance/price.

      Also, since when do these two cars compete? These vehicles could not be more different. Sit in a Mustang and then sit in a current BMW 6er coupe to experience the differences. The Mustang looks and feels cheaper inside. The 6er spoils you with a feeling of solidity, build quality and premium cabin materials. The BMW is luxurious; the Ford is not. The clients for these high-end Bimmers are not interested in bang for your back – they desire status, exclusivity, luxury, European design flair and so forth. To them the 6er/8er is worth the money because of features, both tangible and intangible, which the Mustang does not even offer.

      For the price BMW is asking for the 8er coupe, I am fairly certain it will surpass if not blow away the 6er coupe in both material quality, luxury, build quality and of course performance. The price is more than justified.

    • 0 avatar
      OneAlpha

      The 8-Series is the finest filet mignon dinner in town.

      And it’ll hold its value almost as long.

    • 0 avatar
      DenverMike

      Overpriced? Not as long as it hits sales targets. It’s “worth” whatever buyers are willing to pay, except they’ll pay at least $60K for BMW “brand equity” or douchbaggery, maybe 80. BMW has worked hard to earn that.

      Ford F-series, Silverado, etc, are known to rake-in *obscene* profits, but BMW (and Mercedes) “top producers” are close behind and also in the “Top 10” most profitable cars, while only building/selling a small fraction of F-series or Silverado tremendous volume.

      So as long as you don’t feel you’re getting raped.

  • avatar
    Dan

    Changing lanes without signalling soon on a road near you.

  • avatar
    Fred

    One of my favorite classics is the old top of the line 3.0CS which looks like an absolute bargain now. Even better they no longer depreciate.

  • avatar
    Fordson

    “While you can upgrade to the 650i and its 4.4-liter V8, the unit will still be over 100 ponies shy of what the 8 Series brings to the table.“

    The 650i has 445 hp. How is 445 “over 100 ponies shy” of 523? So are you a) not bothering to actually check the 650i’s specs before hitting “publish” or b) really having difficulty subtracting 445 from 523?

  • avatar

    Thats how proper personal luxury from Pontiac would look like, Bonneville Brougham or something.

  • avatar
    V16

    The Lexus LC500 would seem to be its direct competitor.
    Both exclusive, powerful, and stylish, with the Lexus priced $20,000 less.

  • avatar
    OneAlpha

    If I remember correctly, Alec Baldwin’s character in Glengarry Glen Ross drove an 850i.

    The 8-Series is just like Alec Baldwin.

    Both got all bloated and weird-looking.

  • avatar
    Kyree S. Williams

    The 6 Series cabriolet was discontinued after 2017, and the cabriolet’s last year is 2018, so the 6 Series lineup really just consists of the Gran Coupe—which will soon be redesigned—and the new GT.

    So…the 8 Series *is* BMW’s incumbent large two-door. The next thing down in size is a 4 Series coupe.

  • avatar
    JohnTaurus

    I think its a beautiful car. I honestly didn’t see the Mustang resemblance until the commenters on AutoBlog had a fit over it. I still don’t see it as that strong of a resemblance, unless you put on your cynical “all modern cars look alike” glasses.

    About the commenter above referencing the Mustang, of course this and the Ford are not competitors. As was pointed out, if “bang for your buck” was all you were shopping for, a German luxury marque shouldn’t be on your list. At least, certainly not its most expensive flagship coupe. The Mustang is a fine product, for what it is, but it isn’t (and doesn’t pretend to be) a luxury car. I mean, did people bring up a Camry XLE when the last 7 series was introduced/reviewed? C’mon.

  • avatar
    Art Vandelay

    Meh, the old 8 looks sooo much better and at those prices I could afford to keep it on the road and as a bonus, it would stand out more.

  • avatar
    Art Vandelay

    Also, 100 grand gets me probably the nicest 635csi in the world and an LS7 swap. Flame on, and pleas let me know if any of my taillights are out.

  • avatar
    SCE to AUX

    I’m tiring of all the class envy tone that accompanies most TTAC articles these days on cars the author can’t afford. Please stop it.

    Price is noteworthy only if it’s a poor value proposition. Lots of people spend $100k+ on a car. In fact, loaded P100Ds will continue to outsell this new BMW.

  • avatar
    Spartan

    Not a fan. It looks nice, but I’d rather have the Lexus LC or go for broke and buy and S-Class Coupe.

  • avatar
    gsp

    Im not sure who leases these things. ant imagine anyone buying them. For this kind of money why not buy a 911 which will hold its value well?

    No trust in long term durability of BMW anymore so I see the brand as cheap. Bought four of their cars new in my life. …X5 with the magnesium block, only car I’ve ever own where the engine literally rotted. My K-car had better long term durability.

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