Tesla's New Strategy of 'Not Paying' Elon Musk Costs $2.6 Billion

Matt Posky
by Matt Posky

Tesla Motors previously announced that its CEO, Elon Musk, wouldn’t be paid unless its already high stock valuation continued to climb. His compensation package — valued at roughly $2.6 billion — is tied to a dozen operational milestones, all of them primarily linked to the company’s share price. However, the board has left the strategy’s fate in the hands of its shareholders, who will vote on the motion come March 21st.

In addition to Musk’s existing stock options, that bonus could result in a total payday of more than $55.8 billion over the next decade. That’s too much, according to proxy advisor Glass Lewis & Co. With the CEO already so finically invested in the company, Glass Lewis doesn’t believe any fee would have a meaningful impact on Musks’ involvement. He already owns at least 20 percent of Tesla’s stock, so any improvement in its valuation would already benefit him immensely.

“Any relative comparison of the grant’s size would be akin to stacking nickels against dollars,” Glass Lewis & Co. said in a report from February.

Still, there’s plenty of support for the pay package among shareholders. Baillie Gifford & Co. and T. Rowe Price Group Inc, who collectively own about 14 percent of Tesla stock, told Bloomberg they both back the plan to get Elon paid.

“We think what Tesla has achieved so far is pretty remarkable, but there’s more they can do in not just automotive, but the energy markets,” Tom Slater, a Baillie Gifford partner and fund manager, said on Wednesday. “Elon Musk — his drive and his vision — has been a really important part of getting us to this point. Tesla still needs that drive and that vision to push the business.”

Musks’ compensation package consists of 20.3 million stock options that will be vested in 12 increments, assuming market-value thresholds and financial targets are met. Each grouping equals about 1 percent of Tesla’s outstanding shares. However Tesla’s market capitalization has to reach $650 billion for the award to be granted in full. The company’s current market cap is around $55 billion.

If that sounds like a lot for a company still having trouble meeting production quotas, it is. However, Musk’s vision has helped Tesla become a darling for investors — garnering a ten-fold increase in its share price since 2013. The aim here is to dangle the bonus in the hopes it will keep the CEO invested in the automaker and steal his attention away from SpaceX and The Boring Company.

“The package was designed to retain him, and we are on board with the intention,” Joel Grant, an automotive and industrial analyst at T. Rowe Price, said in an interview. “We want to make sure that Elon stays and uses Tesla as a vehicle for a lot of growth.”

So far, Musk hasn’t indicated he plans to leave Tesla anytime soon. He even stated as much during last month’s earnings conference when he said he would stay on as CEO for the “foreseeable future.” But many investors don’t want to risk it.

“Think about Elon Musk and what he’s had to overcome to achieve what he has achieved. Everyone is aligned against him,” Ron Baron, chairman and founder of Baron Capital Inc., said via a phone interview. “The only reason why Tesla is successful is because of this guy.”

[Image: Tesla Motors]

Matt Posky
Matt Posky

Consumer advocate tracking industry trends and regulations. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied, he pivoted to writing about cars. Since then, he has become an ardent supporter of the right-to-repair movement, been interviewed about the automotive sector by national broadcasts, participated in a few amateur rallying events, and driven more rental cars than anyone ever should. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and learned to drive by twelve. A contrarian, Matt claims to prefer understeer and motorcycles.

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  • Sub-600 Sub-600 on Mar 08, 2018

    “The only reason why Tesla is successful is because of this guy.”...successful at what, raising money? It’s certainly not successful producing fiscally viable numbers of cars.

    • Brandloyalty Brandloyalty on Mar 08, 2018

      At minimum Tesla is successful as having improved on the marketing done by car manufacturers. That marketing has shaped many important aspects of our lives and yet few people are even aware of that. Musk's marketing skill is so adept that yesterday ttac had an article about Porsche building a Tesla-fighter.

  • RRocket RRocket on Mar 08, 2018

    $2.6 billion?? That's the approximate loss Tesla will have in financial year 2018.

    • EBFlex EBFlex on Mar 09, 2018

      You'd think they'd know what they are doing. 15 years of building cars and they still can't figure out how to build cars or build them with any sort of quality.

  • Shoulderboards I like most of what the Jetta delivers. A couple of gripes. Lose the red stripe under the front end, the 1980 ‘s left 36 years ago.A proper 6-speed manual transmission should at least be an available feature if the DSG must be standard.
  • Fred I like the digits for the speedometer, simple easy to read.
  • Fred My TLX has a trunk with no hooks for a net so I got one of those trunk organizers. Just a cheap one from Amazon. Something to keep the groceries from sliding and spilling all over.
  • Kjhkjlhkjhkljh kljhjkhjklhkjh its not even 2026 yet ... recall
  • Mnemic Muscle cars are the only CARS still selling. Look up top 10 coupe sales from 5-6 years ago. Damn corvettes were outselling 2 door honda civics. Mustang, Challenger and Camaro were top 3 and by a huge margin, nothing else came close. With Charger being so huge there is room for Dodge to make a smaller coupe
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