Ford EcoSport Hits Dealers With Big Lease Incentives in Tow

Steph Willems
by Steph Willems
ford ecosport hits dealers with big lease incentives in tow

To put it mildly, the TTAC crew has been less than enthusiastic about the 2018 Ford EcoSport ever since Ford Motor Company announced the overseas subcompact crossover would come to America, filling a gap at the bottom of Ford’s utility lineup. Having not driven one, we’ll hold off on any assumptions about the model’s abilities or quality.

But it’s interesting to note, as EcoSports arrive on dealer lots across the U.S., that Ford’s giving the model a helping hand right out of the gate.

Retailing for $19,995 (minus a $995 delivery fee) in base, front-wheel drive S trim, the EcoSport can be had for less when you factor in $2,750 in customer cash. As CNET first noted yesterday, the incentive is available across the model line — S, SE, Titanium, and top-flight SES — but only for lease customers. There’s also $500 offered to cash buyers.

Is Dearborn nervous about the EcoSport’s reception, or is this just the cost of doing business in the increasingly crowded crossover market? Certainly, the EcoSport faces stiff competition, even though the subcompact class isn’t where the hottest rivalries (or profits) lie.

Facing off against the EcoSport are the Toyota C-HR, which saw its best sales month to date in December, the top-selling Honda HR-V (which posted a 16.5 percent year-over-year sales drop last month), the slow-selling Mazda CX-3 (which reached a 2017 monthly high in December), and the second-best-selling Chevrolet Trax. Also joining the fray is the new-for-2018 Hyundai Kona and the upcoming Nissan Kicks. While subcompact volume pales in comparison to the compact class, few automakers seem willing to leave the segment for rivals to plunder.

The EcoSport arrives with the smallest engine available in a mainstream, non-hybrid vehicle — a turbocharged 1.0-liter three-cylinder. Powering the front wheels only, it generates 123 horsepower and 125 lb-ft of torque. A six-speed automatic is the only transmission on offer, and customers can upgrade to all-wheel drive and a naturally aspirated 2.0-liter (167 hp, 149 lb-ft) for an extra $1,500.

Four-wheel traction and the 2.0-liter comes standard on the SES model, which retails for $27,735 after delivery. At that price point, of course, your options aren’t just relegated to subcompacts.

[Image: Ford Motor Company]

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  • TMA1 TMA1 on Jan 08, 2018

    It's amazing that the people who brought us the OneFord concept thought that what America needed was the Fiesta, but decided to produce this vehicle only for the third world. Talk about missing the mark!

  • Shortest Circuit Shortest Circuit on Jan 09, 2018

    "Wanna buy a POS Brazilian built Fiesta on stilts? We killed the B-Max for this!"

  • Readallover I always found it hilarious that my parents`friends who paid up for the luxury and exclusivity of a M-B were shocked and disappointed when they went to Europe and found their car was significantly cheaper AND widely used as cabs over there.
  • Laszlo I own a 1969 falcon futura 4 door hardtop, original inline 6 and c4 transmission and it still runs to this day.
  • BklynPete So let's get this straight: Ford hyped up the Bronco for 3 years, yet couldn't launch it to match the crazy initial demand. They released it with numerous QC issues, made hay for its greedy dealers, and burned customers in the process. After all that, they lose money on warranties. The vehicles turn out to be a worse ownership experience than the Jeep Wrangler, which hasn't been a paragon of reliability for 50 years. The same was true of the Aviator, Explorer, several F-150 variants, and other recent product launches. The Maverick is the only thing they got right. Yet this company that's been at it for 120 years. Just Brilliant. Jim Farley's non-PR speak: "You don't get to call me an idiot. I get to call myself an idiot first."Farley truly seems hapless, like the characters his late cousin played. Bill Ford is a nice guy but more than a bit slow on the uptake too. They have not had anything resembling a quality CEO since Alan Mulally turned the keys over to Mark Fields - the mulleted glamor boy who got canned after 3 years when the PowerShi(f)t transaxles exploded. He more recently helped run Hertz into the ground with bad QC and a faulty database that had them arresting customers. Ford is starting to resemble Chrysler in the mid-Seventies Sales Bank era. Well, at least VW has cash and envies Ford's distribution reach and potential profitability.
  • Mike Beranek This guy called and wants his business model back.
  • SCE to AUX The solid state battery is vaporware.As for software-limited pack capacity: Batteries are obviously the most expensive component of an EV, so on the rare occasion that pack capacity is dramatically limited (as in your 6-year-old example), it's because economies of scale briefly made sense at the time.Mfrs are not in the habit of overbuilding pack capacity just for fun, and then charging the customer less.Since then, pack capacities have been slightly increased via software because the mfr decides they can sacrifice a little bit of the normal safety/wear margin in the interest of range. We're talking single-digit percentages, not the 60/75 kWh jump in your example.Every pack has maybe 10% margin built into it, so eating into that today (via range increases) means it's not available to make up for battery degradation tomorrow. My 4-year-old EV still has its original range(s) and 100% SOH, but that's surely because it is slowly consuming the margin built into the pack.@Matt Posky: Not everything is a conspiracy to get your credit card account, and the lengthy editorial about this has nothing to do with solid state batteries.