Freaky Friday: You're Not Martha Stewart, But You Wish You Were

Steph Willems
by Steph Willems
Sometimes readers just need a reminder that Martha Stewart — culinary queen, decorating maven, celebrity roast participant, buddy to Snoop, ex-con — owns Edsel Ford’s sprawling vacation home in Maine.Yes, the Mount Desert Island property built for Henry Ford’s only child in 1925 has been in Martha’s experienced hands for 20 years now, and yes, she’s got an Edsel there. The laws of tablescaping demand it. And not even one of the popular Edsel models, either (if you can use that descriptor for any progeny of the disastrous brand). No, she owns a very, very rare Edsel.This is one of those rare times when an archived spread in Architectural Digest suddenly becomes a must-read. While I don’t subscribe to such highbrow reading materials, preferring not to dream too big, I was intrigued when a friend sent the article my way.“Martha,” I thought. “Hmm… The nice lady from the TV and the slammer. Let’s see what kind of place- oh my God, she’s got an Edsel there!”
Indeed, she has a 1958 Edsel Roundup, also known as a gussied-up Ford Ranch Wagon with a bigger (361 cubic inch) engine and a hideous face. The Roundup lasted one year on the market, which is slightly less than half the lifespan of the Edsel brand itself. Ford’s ill-conceived marque cranked out 963 of these two-door wagons.If you’re curious to see more of the car, which was a present from her daughter, as well as hear Martha pronounce “desert” like “dessert” (she just can’t help it!), check out this segment from the defunct TV show Martha.Skylands is a picturesque, 63-acre testament to the excesses of the Roaring Twenties and shows just what a man is capable of if his father created the assembly line and put a car in every driveway. Edsel’s son, Henry II, showed what a man is capable of if he listens to math whizzes and focus groups too much.Martha — I’m using her first name because I feel like I know her — spends summers and long weekends at the 12-bedroom mansion. Being one to appreciate period decor and furnishings, Martha has kept things pretty much the way they were back in those heady days when the stock market had nowhere to go but up. (She’s no stranger to stocks herself.) Naturally, Skylands has seen some improvements and modern amenities.Though he died at a young age, Edsel Ford’s reign as president of his father’s company contained many highlights. Those include the purchase of Lincoln, the creation of the Zephyr and Continental models and the Mercury brand, and the fateful decision to pressure père Ford into modernizing elements of the wildly successful Model A before launch. No doubt he would’ve been horrified by the 1958 abomination bearing his name. The ’59s, I will admit, don’t offend nearly as much.At least he can rest easy knowing his vacation retreat is in good hands. It’s a good thing.[Images: Josephew/ Wikimedia Commons ( CC BY-SA 3.0); ADunwoody07/ Wikimedia Commons ( CC BY-SA 4.0)]
Steph Willems
Steph Willems

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  • Mart_o_rama Mart_o_rama on May 07, 2017

    I apologize in advance, and maybe i'm too young to appreciate, but looking at the picture my first thought was wow! now THAT's a flying vag....! Farago had it all wrong. I still read TTAC weekly btw. cheers!

  • Moparmann Moparmann on May 08, 2017

    What, no side, 3/4 views of this rare Roundup??

  • Lorenzo The unspoken killer is that batteries can't be repaired after a fender-bender and the cars are totaled by insurance companies. Very quickly, insurance premiums will be bigger than the the monthly payment, killing all sales. People will be snapping up all the clunkers Tim Healey can find.
  • Lorenzo Massachusetts - with the start/finish line at the tip of Cape Cod.
  • RHD Welcome to TTAH/K, also known as TTAUC (The truth about used cars). There is a hell of a lot of interesting auto news that does not make it to this website.
  • Jkross22 EV makers are hosed. How much bigger is the EV market right now than it already is? Tesla is holding all the cards... existing customer base, no dealers to contend with, largest EV fleet and the only one with a reliable (although more crowded) charging network when you're on the road. They're also the most agile with pricing. I have no idea what BMW, Audi, H/K and Merc are thinking and their sales reflect that. Tesla isn't for me, but I see the appeal. They are the EV for people who really just want a Tesla, which is most EV customers. Rivian and Polestar and Lucid are all in trouble. They'll likely have to be acquired to survive. They probably know it too.
  • Lorenzo The Renaissance Center was spearheaded by Henry Ford II to revitalize the Detroit waterfront. The round towers were a huge mistake, with inefficient floorplans. The space is largely unusable, and rental agents were having trouble renting it out.GM didn't know that, or do research, when they bought it. They just wanted to steal thunder from Ford by making it their new headquarters. Since they now own it, GM will need to tear down the "silver silos" as un-rentable, and take a financial bath.Somewhere, the ghost of Alfred P. Sloan is weeping.
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