Dodge Challenger SRT Demon to Have an MSRP Under Six Figures
Dodge’s target demographic for the SRT Demon, which is presumably Hellcat owners with leftover money, will be relieved to learn that the straight-line monste r will be priced “well below ” six-figures. That’s a bargain considering that the majority of production vehicles that can approach its quarter-mile time are priced using the phrase “of a million dollars” as a reference point.
While it is a little surprising that Dodge isn’t trying to get excited shoppers to shell out more for the Demon, it has far more value to Fiat Chrysler as a media darling. Even at a much higher cost, it would still be too low volume to be a genuine money maker — but the positive attention it garners for the brand is invaluable.
Road & Track managed to sideline Tim Kuniskis, head of FCA’s passenger car brand, and squeeze some details out of him during the Demon’s unveiling at the New York Auto Show. “Obviously [the price] will be more than a regular Hellcat, but it’s gonna be well below six figures,” he said.
While that provides a good amount of speculative distance between the Hellcat’s $64,195 MSRP and $100,000, it does give us a surprisingly low place to start guessing. Dodge outfitted the Demon with some pretty competent gear and performance parts aren’t cheap, so don’t expect the base model to exist directly on top of the Hellcat sticker. However, a from-the-factory car that can churn out zero-to-sixty times on par with a Bugatti Chiron — for one-thirtieth of the price — is definitely cause for celebration.
[Image: Fiat Chrysler Automobiles]
Consumer advocate tracking industry trends and regulations. Before joining TTAC, Matt spent a decade working for marketing and research firms in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Since adding automotive writing to his repertoire, he has become an ardent supporter of the right-to-repair movement, discussed the status of the automotive sector on national broadcasts, participated in a few amateur rallying events, and driven more rental cars than anyone should ever have to. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and learned to drive by twelve. Alleged to be contrarian, Matt claims to prefer understeer and motorcycles.
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This is FCA right? Why would anyone expect them to be logical or responsible when it comes to the public. Nuff said
What's with all the hate? Would you prefer fewer options available for purchase? Should anything done to excess be shunned? You people are no fun. I have 750 ponies under one of the hoods in my garage. Believe me, it never gets old. And I don't even have a mullet.
I'm not entirely certain why but for some reason I just can't be bothered to give a crap about this product. I don't hate it. I don't love it. I just don't care.
@flipper35 Agree with your thoughts. However, Scat Pack is only available with 6.4L 392 HEMI.